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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). This is as simple as searching within “groups” on each social networking site for your primary keywords and recording the results.

Vocus 184
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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

It’s an idea shared first by Steve Rubel , though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies. Or do they need to socialize their homeland as well? The same is true of social networks.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

They also used The Office TV show to create a Public Service Announcement (PSA) and got a 60% conversion rate because of that program off of YouTube. They added celebrity ambassadors like Ellen DeGeneres and allow folks to connect with their ambassadors.

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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
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How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

Social Media Spotlights Trolls. Trolling and bullying has always existed but it’s been hidden in each social network, away from prying eyes. One Jester per court, per society, per social network please! Social Media can Help Trolling. Society can pull together to fix the troll problem.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Glean.info is a market intelligence and social media monitoring tool that gets audience data from social media sites, online news, blogs, message boards, forums, and photo/video sharing sites. Similar to Keyhole and Brandwatch, this tool also lets you see your share of voice on social. Glean.info.

Tools 52