Ignite Social Media

JULY 6, 2022

It’s no secret that social media is the most widely used channel to drive brand awareness. 91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Each platform works differently and requires tailored content to succeed. .

B2B 96

B2B Platform Social Media YouTube 96

Social Media Strategies Summit

FEBRUARY 27, 2024

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. Read on for our top tips on navigating negativity on social media. And, of course, don’t forget to share those guidelines via a pinned post or your social media bio.

Social Media 179

Social Media Tips Guidelines Policies 179

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 114

Social Media Social Media Management Sentiment Collaboration 114

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? Facebook Stories.

Social Media 133

Social Media Platform Instagram Feed 133

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Social Media 147

Social Media Hubspot Statistics Survey 147

Social Media Today

APRIL 29, 2020

Google is making its multi-participant video conferencing tool Meet available to all, for free, to help people stay connected during the COVID-19 lockdowns.

Meeting 217

Meeting Google Video Platform 217

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

Social Media 106

Social Media Strategy Exercises Retail 106

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Find content creators on freelance platforms like Upwork and Fiverr. I have the solution.

Project 130

Project Social Media Template Templates 130

Hootsuite

AUGUST 2, 2022

You’re busy crafting quality content and mastering your social media strategy. You don’t have time to exhaustively compile a list of the ideal length of social media posts for every single platform. Are you writing too much in your social media posts? The ideal length of social media posts.

Platform 139

Platform Social Media Hashtag HootSuite 139

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. But what platforms are best for financial services? billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Social Media Strategies Summit

NOVEMBER 2, 2023

For social media managers, being “always on” has long been a challenge of the job. Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Social Media Today

AUGUST 11, 2020

GIF platform GIPHY is branching out, with a new, custom virtual meeting background creator tool.

Meeting 214

Meeting Platform Tools 214

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Template 103

Template Templates Social Media RFP 103

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. What’s the difference between thought leadership on social media vs. a cold email with similar content?

Social Media 80

Social Media Tools B2B Team 80

Social Media Strategies Summit

AUGUST 17, 2023

Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams. Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak directly to your overarching business goals.

Metrics 130

Metrics Social Media Sentiment ROI 130

Buffer Social

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. How many social media platforms should small businesses be using? Good news: it’s not necessary, either.

Small Business 77

Small Business Activities Platform Social Media 77

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 96

Social Media Team Social Media Management Report 96

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 119

Social Media Sentiment Data Team 119

Bill Hartzer

APRIL 4, 2024

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management.

Airlines 88

Airlines Social Media UGC Authentication 88

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

ROI 246

ROI Social Media UGC Discount 246

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. Understand which channels they use frequently versus infrequently.

Social Media 91

Social Media Brands How To Metrics 91

Social Media Today

AUGUST 27, 2020

Google has added a new option to its Meet video calling platform which enables users to stream their Meet calls to their home TV sets.

Meeting 218

Meeting Google Video Platform 218

Bill Hartzer

FEBRUARY 1, 2024

In an era where small businesses strive to make a big impact online, Finnish-based Hookle emerges as the game-changer with the introduction of ‘Hookle AIDE,’ an AI-powered post generation assistant poised to revolutionize social media marketing.

Small Business 97

Small Business Social Media Social Media Management HootSuite 97

Hootsuite

JANUARY 18, 2023

We asked her to share her thoughts on why she’s joined the team: When the war broke out in my birth country of Ukraine last year, like everyone, I was glued to social platforms for real-time updates, absorbing the stories and images of the people impacted. Together we will write Hootsuite’s next chapter.

Meeting 83

Meeting HootSuite Press Release Social Media Management 83

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening can help them learn if it’s an isolated post or requires deeper investigation.

Social Media 103

Social Media Sentiment Loyalty Microsoft 103

Social Media Strategies Summit

DECEMBER 16, 2022

However, leveraging students to support your social media initiatives is easier said than done. And students lead busy lives; many don’t have the time to pursue social media content opportunities in addition to their studies. Lawerence Synett , Director of Social Media, University of Colorado Denver.

Social Media 130

Social Media UGC Project Collaboration 130

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. This is where your average social media management platform falls short. Likes and Shares: Reflects the popularity and virality of content among consumers.

ROI 62

ROI B2B Organization Platform 62

Ignite Social Media

JUNE 17, 2021

So, you want to create successful social media content? Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Does that mean every piece of content that’s published on your brand’s social channels is created only for social? It’s not as easy as it seems.

Social Media 176

Social Media Content Guidelines Library 176

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Hootsuite

JANUARY 24, 2024

Picture this: You’re in the middle of a social media crisis (oh no!), All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service.

Template 102

Template Templates Social Media HootSuite 102

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. Speed and agility are necessary to make the most of your social media interaction platform.

Platform 91

Platform Engagement Loyalty API 91

Ignite Social Media

JANUARY 11, 2021

Since 2020 was such a cornucopia of strange headlines I thought I’d go through the fun horrific exercise of predicting some 2021 social media, digital, tech, and marketing trends that are “so 2020.” Building off the success of Quibi , new streaming platforms will emerge in 2021. The new platform will be called Facebook.

Social Media 158

Social Media MySpace Sample Samples 158

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

Video 107

Video Social Media Tips HootSuite 107

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?

Examples 145

Examples Campaign Platform Tips 145

Sprout Social

JUNE 8, 2021

Social media would be kind of boring because, let’s be honest, your photo of what you ate for lunch doesn’t quite capture my attention like the content these creators put out. Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content.

Meeting 126

Meeting Brands Collaboration Exercises 126