Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? Twitter was next most popular at 55%, followed by Instagram (52%), and YouTube (44%). Marketing Profs).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

MAY 30, 2010

How social media is like the seventh grade by Training Marketer. SEO, SEM and Web Design. You might be a redneck SEO if… by David Leonhardt’s SEO and Social Media Marketing. Who knew a marketing blog could be “visually restorative&# and “enchanting&# ? Hard to Categorize.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

MAY 22, 2018

Do a bit of research with an SEO tool like SEMRush to identify the best keywords to use in your bio. As web development is a visually-charged business, consider using YouTube. Optimizing YouTube clips for SEO can drive a lot of valuable traffic and help you answer common questions from your audience.

Social Media 156

Social Media Tips Review SEO 156

Webbiquity SMM

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. Show and Tell: Use More Video Marketing. You’re not alone.

Content 190

Content Tips How To Video 190

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Create valuable backlinks for SEO. Perform competitive and market research.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

JULY 23, 2013

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Business partners.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. The Biggest Question.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. Make sure your website is search optimized by following established SEO design principles (and avoiding common SEO mistakes ). Also, keep in mind that search is no longer just Google.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well).

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. And as a side benefit, this is helpful for SEO.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Google tests and updates daily.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. Eight Instagram Marketing Stats. Marketing Profs ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

MARCH 26, 2012

Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Some of those intersection points are within the marketer’s control — and some aren’t.”

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

AUGUST 4, 2015

Therefore, it is imperative, as a business owner or marketer, to focus on improving and maintaining a healthy reputation in the marketplace. And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. 2) Social Proof.

Reputation 100

Reputation SEO Engineering Yahoo 100

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. How are your competitors approaching the market? What online publications do they read? What groups do they belong to?)

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 16, 2012

6 Tips for Blogging for SEO in WordPress by Business Insider. Sue Reynolds offers a half-dozen tips for SEO on WordPress blogs, helpful particularly for those just getting started. 7 Key Elements to a Successful Business Blog by TopRank Online Marketing. Displaying Social Proof – What the Marketing Experts Use by KISSmetrics.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

JANUARY 19, 2012

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g.,

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

JANUARY 30, 2014

Find the answers to those questions and many more here in a dozen of the best Pinterest marketing guides of the past year. Albert Costill presents more than four dozen points to “convince you of the power of Pinterest” for marketing. ” 6 Quick and Easy Ways to Boost SEO With Pinterest by Rebekah Radice.

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Digital Marketing Philippines ). eMarketer ).

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Find the answers to these questions and many others here in 18 Google+ marketing tips and guides from more than a dozen experts.

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

JANUARY 13, 2015

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics.

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

OCTOBER 5, 2010

Twitter SEO. How to Turn Your Twitter Profile Page into an SEO Masterpiece by TwiTip. Twitter SEO Best Practices by SEOptimise. Successful Twitter Marketing Strategies by Social Media Optimization. 7 Insanely Useful Ways to Search Twitter for Marketing by OPEN Forum. Twitter Strategy. Share this on LinkedIn.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257