Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. million words.

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Video Content Nielsen Marketing 100

Mindjumpers

NOVEMBER 3, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. The brief is supposed to become a relatively easy – IMHO at least – starting point for a more thorough analysis and overview of word-of-mouth marketing.

Social Media 216

Social Media Marketing Influencer Technorati 216

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

SEPTEMBER 30, 2010

They also express how the marketing efforts on Facebook will make their fan base grow. The viral spread from consumer to consumer that can be created on Facebook is a more authentic way to spread awareness than the brand always pushing the product themselves.

Facebook 171

Facebook Marketing Policies Disqus 171

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search. Online advertising Use YouTube.

Activities 206

Activities Social Media How To Marketing 206

Mindjumpers

SEPTEMBER 7, 2010

to market themselves even more. So if you connect and market your business in an honest way, this can include new supporters for your product or brand. There are a lot of platforms to choose from, and many of us are monitoring more than one profile. Do you have any tips to add? Please, let me know!

Social Media 247

Social Media Tips Marketing Domain Name 247

Mindjumpers

OCTOBER 22, 2014

Snapchat as a marketing tool? . This makes Snapchat a creative marketing tool hard to ignore.?The Let the users create the content: Encourage the users to participate in campaigns by sending images or videos of them using the product. Embrace the time limit: Send out teasers for products that are about to be launched.

Platform 229

Platform Brands Content Mobile 229

Mindjumpers

MAY 16, 2013

Here are some examples of how brands are using Vine so far: Product demonstration: Why not demonstrate a product instead of just having a still photo. This will make your products come to life. Similar Posts: Vine for Brand Marketing. It is only your creativity that sets the limit for how Vine can be used.

Brands 260

Brands Instagram Social Networking Hashtag 260

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. The New Product from Awareness. My first impression was that the product would be most suited for a BtB company.

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ROI Klout Data Influencer 199

Mindjumpers

FEBRUARY 12, 2014

Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. Consumer give-aways are always welcomed and they manifest a positive buzz around your product.

Tips 235

Tips Brands Loyalty Fashion 235

Mindjumpers

JUNE 1, 2011

Personally, I feel this is a really innovative way to create awareness about a product, which customers do not directly use and is more sort of B2B. Example of user engagement. It is a smart tactic by Intel to make end users a part of promotions, create a memory and ensure that they remember it.

Examples 187

Examples B2B Privacy Marketing 187

Mindjumpers

JUNE 5, 2013

Brands dealing with lifestyle and consumer products can benefit from having a presence on Pinterest, but as with any other social media presence, make sure to have created a strategy and lined out an action plan on how to maintain it. With the rich pins, brands can include real-time pricing, availability and info on where to buy products.

Features 240

Features How To Guidelines Price 240

Mindjumpers

SEPTEMBER 2, 2010

» Urban Outfitters Likes Facebook Posted by Anne Herngaard Sep 2nd, 2010 Tweet Urban Outfitters is making the most of their Like buttons as the official US website now invite visitors on the from page of the website to see the most Liked products. This way, Facebook is central to the company’s marketing of online products.

Facebook 220

Facebook Disqus Fashion Policies 220

Mindjumpers

MAY 7, 2013

However, it is easy to get lost by making it a quest for Likes or by focusing too much on your own products in the communication and thereby loose engagement. Your audience needs to be able to connect your products and services to their own context, so why not help them out? How to Reach Social Success with Contextual Marketing.

Content 259

Content How To Sports Communities 259

Mindjumpers

OCTOBER 10, 2012

The new system, which also includes a third button, a ‘Collect’ button, has the potential to transform the way brands use Facebook to influence purchase decisions, promote their products and engage with their current loyal fans and potential buyers. Expand fan base and product awareness.

Facebook 260

Facebook Patterns Retail Buy 260

Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? The campaign had an integrated marketing approach, combining the offline and online worlds.

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Campaign Social Media Tumblr Eventful 100

Mindjumpers

OCTOBER 17, 2012

The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013. The app gives places such as bars and music venues a whole new way of connecting with their customers while it allows for Carlsberg to promote their products seamlessly.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

JUNE 21, 2012

Take a brand like Ben & Jerry’s: The option of searching the endless albums on Facebook for faces that resembles your own or your friends’ could then lead to fans or potential fans tagging themselves in your brand or product pictures. Facebook marketing prospects? Photo Sources: https://www.facebook.com/benjerrydenmark.

Brands 253

Brands Guidelines Facebook Eventful 253

Mindjumpers

APRIL 26, 2013

It can be easier for their users to engage about this touch point, than to only talk about the product itself. When you have outlined your conversational touch points, then organize it into a conversational calendar along with events such as product launches etc. Similar Posts: Facebook Is Global, But Social Is Local.

Company 212

Company Overview Conversation Communities 212

Mindjumpers

JUNE 22, 2012

The main purpose of the Skittles Blue campaign was to launch a new colour of Skittles’ sweets and to create a hype in the UK market of people increasingly eager to buy it. Starting out by showing behind-the-scene photos from the factory, Skittles involved fans in the production of the new sweet.

Facebook 267

Facebook Transportation Campaign Study 267

Mindjumpers

SEPTEMBER 20, 2010

Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. First of all, there are some different situations of the organization, and secondly, some important elements to think about when composing the content.

Organization 245

Organization Tools Brands CSR 245

Mindjumpers

AUGUST 7, 2013

Besides sending coupons, there are other ways you could use Snapchat for business; you could send sneak peaks of your product or an upcoming event. Snapchat still lacks analytics and a business model, but marketers like MTV and Taco Bell have already seen the app’s potential. Or you could reveal behind-the-scenes pictures from events.

Brands 264

Brands Discount Upcoming Eventful 264

Mindjumpers

JUNE 20, 2019

They came to us asking for a campaign that could span six markets, essentially creating a diverse eco-system of quality content in a cost efficient way. Solution: #OtterBoxCityMeets – six markets, six influencers, six cities, six events… hundreds of pieces of content. unique markets, across four different channels.

Banking 100

Banking Influencer Travel System 100

Mindjumpers

JUNE 12, 2013

New Talent : An exploration into the new skills and talents needed to provide clients with integrated marketing services based on audience insights. Technology : Insights on the technology that will enable agencies to provide clients with scalable content marketing and production. For Social Success: Think As A Media Company.

Report 244

Report Nielsen Overview Compete 244

Mindjumpers

MAY 18, 2011

I have looked into what they are and how they can be used for marketing. QR codes are two-dimensional unlike the linear one-dimensional barcodes that are printed on to all products. In Europe and the US, the 2D codes are fast developing into a marketing tool that connects the offline world with the online. What are QR codes?

Posterous 242

Posterous How To Smart Phone Reputation 242

Mindjumpers

DECEMBER 8, 2017

Based on this mission, we developed clear social media strategies for each brand within each of the Nordic markets. Our collaboration set-up made it possible to create cross-brand content production synergies and economies of scale. We sat down with L’Oréal Nordic and defined a mission for each of the five brands.

Social Media Management 100

Social Media Management Collaboration Project Activities 100

Mindjumpers

NOVEMBER 21, 2012

Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Improving further through on-going training.

Communities 236

Communities Brands Activities Platform 236

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean? Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

MAY 31, 2012

Huggies, a company providing diapers, baby products and baby supplies, wanted to increase their exposure in Hong Kong, and at the same time launch their brand page on Facebook. Costumers perceive Huggies as an innovative brand that brings much more values than just selling products. A case study.

Case Study 264

Case Study Communities Campaign Study 264

Mindjumpers

FEBRUARY 21, 2014

But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing? 1: Listen for more than brand and product names.

Engagement 226

Engagement Sample Samples Upcoming 226

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. Although this reality can be worrying it’s not doom and gloom for brands and marketeers. Search data provides an unprecedented opportunity to understand what is really going on in our consumers heads and how we can ensure our brands and products are the answer.

Focus Group 100

Focus Group Curation Data Survey 100

Mindjumpers

SEPTEMBER 3, 2010

It’s a fun campaign that demonstrates the benefits of the the product as it activates the audience – and believe me when I say you’ll grow a bit addicted to coming up with a new titles. The second one gives you a great surprise when the characters take over the entire YouTube interface. Go to video [.]

YouTube 233

YouTube Campaign Policies Disqus 233

Mindjumpers

OCTOBER 8, 2013

The videos can last for 15 seconds, which is perfect, if you want time to showcase your products or do some storytelling. Showcase your product. The video format is perfect for showcasing your product. Businesses Use Vine as a Creative Marketing Tool. Vine was one of the pioneers within social video.

Video 266

Video Film Instagram YouTube 266

Mindjumpers

MARCH 11, 2011

Figure out the interval between posts that is best for you – and be aware of not only posting when you have a marketing announcement. It’s not just a place to promote your latest product. And when you do want to promote a product or service, you have to do this in a proper way. Remember your stakeholders.

Social Media 267

Social Media Tips How To Engagement 267

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? Anders holds a BA in Marketing & Management Communication from the Aarhus School of Business where he is currently doing his MA in Corporate Communication.

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Nielsen Project Badge Disqus 258

Mindjumpers

OCTOBER 1, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Marketing Drive Sales Diesel Kicks Ass With New Campaign! The passion and their own kind of way of using your product or service can inspire others and give you more customers. Don’t forget that social media marketing is about making friends.

Social Media 279

Social Media Fashion Disqus Communities 279

Mindjumpers

OCTOBER 5, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Why all markets are unique – and why you should be aware of it.

Activities 256

Activities Social Media Communities Study 256