Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk.

Press Release 195

Press Release Tools Tips Vocus 195

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. Read more about why diversity in marketing and social media is non-negotiable. Shout out to @hooraemedia and @walmart.

Collaboration 91

Collaboration Brands Press Release Communities 91

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. were most (and least) popular? Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity.

Trends 146

Trends Tools Embedding Digg 146

Proactive Report

DECEMBER 24, 2010

ClickThroughs #2 trend is that email and social will get more integrated. “As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience.&#. Email firms like Constant Contact have certainly seen this trend and are jumping on it hard.

Trends 85

Trends Engagement Press Release Social Graph 85

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Social Media 167

Social Media Nielsen Press Release News 167

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

JANUARY 11, 2010

We found official press releases often appear word for word in first accounts of events, though often not noted as such. While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form.

Study 147

Study News Press Release Report 147

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Flipboard Press Release Trends 167

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 86

Analysis Report Examples Tools 86

Proactive Report

AUGUST 11, 2013

It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. Soon press releases and media relations became a core part of public relations. This time PR pros have been slow to see the trends and adapt. And so the sound bite was born.

News 73

News Press Release Content Syndication 73

Social Media Marketing

MARCH 2, 2010

And while you may have come to know this blog for covering the cutting edge communications and marketing tools, it may seem odd that this suspect is rather old school. Feel the love Two weeks ago, eMarketer reported that Social Networkers Still Love Email. In fact as you can see, they love it more than non-social network users.

CoTweet 150

CoTweet CoTweet Press Release Notification 150

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content?

Digg 166

Digg Marketing News Press Release 166

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. Mommy bloggers do not love broad press releases. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Which News Sites Get the Most Social Media Engagement?

SEO 166

SEO Vocus Social Media Press Release 166

Adam Sherk

JANUARY 21, 2010

The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. So it’s not surprising that 84% of the journalists indicated that news and information delivered via social media was “slightly less” or “much less” reliable/vetted than news delivered via traditional media.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Examples 102

Examples News Press Release Embedding 102

Ari Herzog

SEPTEMBER 29, 2010

Here is the old: Public policy and communications professional with experience in public administration, constituent relations, writing, speaking presentations, policy analysis, and social media marketing. Tags: Personal Social Networking branding LinkedIn strategy. Related posts: 12 Ways to Use LinkedIn Today.

LinkedIn 161

LinkedIn Policies Press Release MySpace 161

The Marketing Blog

APRIL 18, 2010

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world’s second most populous country – India.

Facebook 167

Facebook Web 2.0 Startup Press Release 167

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., So in order to maintain and grow website traffic, online marketing practices have to change as well. Experiment.

Directory 197

Directory SEO B2B News 197

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.

Social Media 100

Social Media Press Release Syndication Marketing 100

Bill Hartzer

AUGUST 16, 2010

One additional benefit for posting breaking news quickly is that your blog post could show up in areas like Google Trends, which will bring traffic to your web site both directly from Google Trends but also from the search engine itself: you could rank well for a highly searched-for keyword phrase. Stumble upon something good?

Press Release 143

Press Release Engineering News Social Bookmarking 143

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 86

Tools Sentiment How To Team 86

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Social media marketing is about forming, developing, and maintaining relationships.

Social Media 168

Social Media Marketing Small Business Cost 168

Adam Sherk

AUGUST 11, 2009

Tip #14: Dirty Secret Every now and then, press releases work. Yes, writers hate blind press releases. Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. I think I must have missed something and let you off too easy.

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

SEPTEMBER 3, 2009

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 158

News Google Tips Press Release 158

Adam Sherk

JULY 22, 2009

It’s that there are so many SEO and audience development initiatives, including social media marketing, that simply work better when a site exists on its own unique, branded domain. A side note to Condé Nast Digital’s PR team: I’d put your online press releases on regular Web pages.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

NOVEMBER 23, 2009

25 Major News Sites Ranked by Page Speed Videos in Press Releases are Cool – If They Provide Meaningful Content The Most Common Causes of Duplicate Content on News Media Sites Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

News 101

News Google Hitwise Press Release 101

Adam Sherk

JANUARY 19, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011.

Press Release 126

Press Release Digg News SEO 126

Adam Sherk

JANUARY 4, 2010

But since all the cool kids have been sharing their top posts I wanted to join in, plus follow my own advice on identifying your top trends. Related posts: How to Identify Your Own Top Trends Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix Social Media Super Bowl: Which Team Has More Reach?

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

MAY 12, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

FEBRUARY 9, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Kikolani

FEBRUARY 10, 2010

Business Promotion: If you’re a clothing store, send a link to an article that describes the latest fashion trends for this season. Article / Blog Post Promotion: If you’re a social media blogger, send a link to a post Twitter tips. Trending Topics. Keep an eye on trending topics, and use them to your advantage.

Twitter 150

Twitter How To Directory Trends 150

agora pulse

DECEMBER 14, 2016

Peer To Peer = Power – As a marketer you need to remember that the word of your customers is more significant than the advertising you are doing. Analyze Campaigns – If you are issuing press releases or campaigns then you need to monitor the public reaction. Best for catching trending chatter about your client.

Tweetdeck 60

Tweetdeck Social Media Management Press Release Influencer 60

Adam Sherk

JULY 13, 2010

Related posts: Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book Does Social Media Increase a Journalist’s Value? Where Do You Want Your Social Media Press Releases to Live? Does Google News Sitemaps New Format Help Publishers? Don’t let obstacles get in the way of the big picture!

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

DECEMBER 1, 2009

It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 104

News Publishing Google Press Release 104