Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business. The ROI of social media management Social media is a vast and sprawling ecosystem. in savings. estimated savings.

ROI 102

ROI Social Media Management Team Study 102

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? How should you define measurements that matter?

ROI 132

ROI Social Media Airlines Proposal 132

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. And some marketers have even reported ROIs as high as 1000%.

ROI 52

ROI B2B Social Media How To 52

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

Eventful 161

Eventful Social Media Marketing Influencer 161

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Here are five tips for promoting a technology solution on social media. Utilize social media targeting.

Social Media 205

Social Media Tips Metrics B2B 205

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. It’s the most scalable social media content strategy Any good social posting strategy is built around two things: quality and quantity.

Social Media 91

Social Media Content Marketing ROI 91

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

agora pulse

JANUARY 22, 2020

But can micro-influencers really bring in ROI? In regards to social media marketing , an influencer is an individual who has established credibility, can have an effect on purchase decisions, and usually has amassed a large audience following. Related Post : Social Media Marketing 101.

ROI 186

ROI Influencer Authentication Hashtag 186

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training.

Training 117

Training Course Resources Social Media 117

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

SEO 154

SEO Social Media Strategy Hashtag 154

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Template 80

Template Templates Social Media RFP 80

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. What Can You Do With Email Marketing?

Campaign 150

Campaign Social Media UGC Marketing 150

Bill Hartzer

JANUARY 23, 2024

Diving into Munch’s Video Insights Munch, a powerhouse AI-powered automation platform, has pulled back the curtain on the state of short-form videos in 2024. Business user growth sees a staggering +49% increase, underlining the escalating demand for efficient social media content solutions.

Report 95

Report Platform Video Film 95

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 100

ROI Platform Storify Sentiment 100

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100

Metrics Influencer Marketing Survey 100

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know).

ROI 136

ROI Metrics HootSuite CPM 136

Likeable

AUGUST 13, 2020

You may think that social media and email are at opposite ends of the marketing spectrum, and even that they’re “rivals,” but that actually isn’t true! Social Media Marketing: Social media marketing is key when it comes to growing brand awareness, increasing your traffic, and promoting your products and services.

Social Media 144

Social Media Marketing Loyalty ROI 144

Oktopost

MAY 26, 2020

There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. . They’re acquiring customers, developing a brand identity, and expanding their market share. Why Fintech needs social media. There’s another angle to social media to keep in mind, too. .

Social Media 141

Social Media Banking Marketing Mobile 141

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite.

Influencer 106

Influencer Marketing Collaboration ROI 106

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. 9 Tips to help you succeed overall with an integrated platform. Social Zoom Factor holiday podcasting schedule. Episode Highlights.

Social Media 165

Social Media How To Marketing ROI 165

Pam Moore

MAY 18, 2020

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time? Maybe you are falling to some lazy content marketing tactics without even knowing it?

ROI 78

ROI Content Template Templates 78

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e., The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach.

Social Media Management 120

Social Media Management Social Media Platform Review 120

agora pulse

MAY 29, 2020

A social media manager is vital to every company, especially during a crisis. Cutting costs makes sense, of course, but many businesses make the mistake of starting off by cutting their marketing departments right off the bat—without thinking exactly about purpose, and benefit of each specific (and vital) role.

Social Media Management 213

Social Media Management Social Media ROI Company 213

agora pulse

JANUARY 8, 2019

Financial institutions have recently stepped into the social media game more dynamically, realizing they can reach more customers and generate leads through social media marketing. The biggest challenge is estimating the social media ROI. What is Social Media ROI?

ROI 87

ROI Social Media Industry Insurance 87

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 131

Marketing How To Sample Samples 131

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Keep your videos as authentic as possible.

Social Media 110

Social Media Insurance ROI Meme 110