Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

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Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

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Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 101

Brand Monitoring Tools HootSuite Brands 101

Keyhole.co

NOVEMBER 7, 2023

With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy. So, use your hashtag statistics to look out for the highest activity spikes during those hours to pinpoint the best time to post your Tweets. These insights are supported by high engagement and positive sentiments.

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agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Union Metrics.

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Analytics Tools Twitter Hashtag 204

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350

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Firebelly

DECEMBER 4, 2012

By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. 100 Fascinating Social Media Statistics and Figures From 2012. Here are eight disasters from 2012….

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” The following five metrics defines data quality: Accuracy: the data should correctly reflect facts. Use cross-channel marketing. per click, while LinkedIn CPC is $5.26

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Keyhole.co

JANUARY 5, 2023

Thus, many businesses use this photo and video-sharing site for social media marketing. It will show you the strengths and weaknesses of brands while identifying the issues in your social media marketing. You can keep track of important metrics like audience demographics, post impressions, and share of voice.

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Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” The following five metrics define data quality: Accuracy: the data should correctly reflect facts. 73% of marketers say that cross-marketing has a great impact on conversion rates.

Data 52

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Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

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Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

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Keyhole.co

MAY 31, 2023

You should start measuring your social media statistics with that of the set benchmarks across your particular industry. Tip: You can use Keyhole’s sentiment analysis to see if a brand’s mention creates a positive, negative, or neutral impression. Focus on metrics relevant to your business and social media strategy.

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Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

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agora pulse

JANUARY 21, 2020

By staying on top of social media trends and API changes, we adapt to new marketing opportunities offered by social media networks. And by having daily conversations with social media managers and marketers like you , we hear how you do business and adjust our tool accordingly. New Instagram metrics. Facebook reactions display.

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Keyhole.co

JANUARY 4, 2023

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. For that, you need to add Facebook competitor analysis tools to your marketing arsenal.

Analysis 52

Analysis Tools Facebook Sentiment 52

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Why Instagram influencer marketing campaigns?

Influencer 52

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Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g., Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Crimson Hexagon 200

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Keyhole.co

MAY 30, 2023

You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts.

Analysis 52

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Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Top Metrics to Add in Your Social Media Reports.

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Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Keyhole.co

APRIL 26, 2023

Facebook Analytics makes it easy for marketers to track the results from organic and paid ads across multiple devices and sessions. It makes monitoring and reporting very easy, which means you can keep improving your Facebook marketing campaigns. This is because Facebook Pixel is a core component of Facebook Analytics.

Analytics 52

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Keyhole.co

OCTOBER 31, 2022

In a world with an overflow of information, setting up social media marketing can be just the beginning of a complex process. Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance.

Hashtag 52

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Keyhole.co

JANUARY 25, 2023

Facebook Analytics makes it easy for marketers to track the results from organic and paid ads across multiple devices and sessions. It makes monitoring and reporting very easy, which means you can keep improving your Facebook marketing campaigns. This is because Facebook Pixel is a core component of Facebook Analytics.

Analytics 52

Analytics Facebook Hashtag Report 52

Keyhole.co

DECEMBER 1, 2020

In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Union Metrics 6. Mention 13.

Hashtag 106

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Keyhole.co

JANUARY 1, 2023

Tracking important Twitter metrics. While it used to be the main tool on the market, it faces many more competitors now. If you’re looking for Twitter analytics data, Hootsuite provides a dashboard overview of your basic metrics. You can also see the performance of key metrics like replies, impressions, and clicks over time.

Analytics 52

Analytics Tools Twitter Brands 52

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. These numbers, percentages and statistics provide better insights into your social media strategy. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks. Impressions. URL clicks.

Data 97

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Buffer Social

MARCH 15, 2018

Union Metrics. Apart from collecting your mentions and allowing you to reply, Brand24 analyzes your social media reach, interactions, sentiment, and more. It can help you find mentions of your brand (or your keywords) on social media, blogs, forums, and more and then analyze the trends, sentiment, and influence level.

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Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. All social media channels will require some paid media over time but this will affect your statistics. post, ad, pinned post etc.),

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Keyhole.co

JUNE 8, 2023

According to a report by BigCommerce , influencer marketing is gaining more traction and investment than ever before. 89% say ROI from influencer marketing is comparable to or better than other marketing channels: This shows that influencer marketing is not just a trendy strategy, but a profitable one. What’s not?

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Keyhole.co

MAY 4, 2023

It can help with reputation management, brand health, customer service, SEO, and market research. The figures and statistics gathered through monitoring of online channels help in noticing patterns and identifying gaps in your content. A sound social media listening practice is essential to every brand or business.

HootSuite 52

HootSuite Price Sentiment Reputation 52

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

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Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Social Media Monitoring Tools. A free trial is available.

Tools 208

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Dave Fleet

MAY 25, 2011

The consumer metrics that panel companies provide are based on statistically-derived estimates that are derived from a representative sample of consumers; in this instance, the behaviors of the sample are weighted and extrapolated to represent the entire internet browser population. Here’s the post* [link].

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Rebekah Radice

DECEMBER 5, 2016

So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. Omni-Channel Marketing. Multi-channel marketing is, by now, a well recognized and essential strategy. – Wikipedia.

Trends 146

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Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

Telecommunications 218

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Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” But what about #PRDiversity?

Issues 100

Issues Committee Report Industry 100