Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. million followers on Twitter, because the social media managers have done such a spectacular job of building the brand’s digital reputation. Chaos reigns when we let emotions rule our Twitter accounts. That’s where social sentiment tools come in.

Reputation 106

Reputation Strategy Brands HootSuite 106

Convince & Convert

MARCH 29, 2016

In further analysis of this emoji usage, and represent sentiment found in tweets. Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer. is often used in place of “cool,” which is why the emoji is situated alongside news of the FBI’s renegade-like response to Apple. .

Loyalty 60

Loyalty Brands Apple Retail 60

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 99

Twitter Tips Notification Sentiment 99

Sprout Social

DECEMBER 29, 2022

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Their Twitter profile proudly displays #BlackLivesMatter. Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. If sentiment is trending up or down. Social listening.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

agora pulse

NOVEMBER 10, 2020

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. It includes an analysis of context, sentiment, and the overall customer experience.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Skills 113

Skills Template Templates Travel 113

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Naturally, this means having to set up accounts on Facebook, Twitter, Instagram, LinkedIn–anywhere your customers and clients might be hiding.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty. Sentiment analysis: Analyze the exchanges’ emotional undertones.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

MARCH 30, 2023

They can use social monitoring tools to see what people say about them on Twitter, Instagram, and other social media sites. This helps to improve customer satisfaction and loyalty. Monitor your brand mentions on Keyhole You can also discover sentiments by tracking your brand names, hashtags , keywords, etc., And that’s it!

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Hootsuite

MAY 10, 2021

Netflix does both, with Twitter handles specific to each market and several of its shows. Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Several studies show that participation in communities can increase brand loyalty.

Examples 145

Examples Company Social Media Apparel 145

Keyhole.co

MARCH 26, 2024

million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K Take this Twitter post showing audiences a day in the life of a LEGO model designer. LEGO on Twitter LEGO has 1 million followers on Twitter, less than 1/10th of what it has on Instagram. Instagram: 10.3 million Facebook: 15 million YouTube: 17.6

Construction 52

Construction Social Media Strategy Collaboration 52

Ignite Social Media

OCTOBER 6, 2022

Social & Reviews – Protect your brand and drive loyalty across social media and review sites. Modern Chat – Chat with customers in real-time or anytime on your website. Messaging – Connect with customers on SMS, Messenger, WhatsApp, and more. It uses some data points such as: . Khoros pricing details .

Social Media Management 122

Social Media Management Review Social Media Tools 122

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Of those active on social media, 70% use only LinkedIn.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

JULY 12, 2022

Customer loyalty and attrition. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. They also used Twitter to communicate with users in a tone that was authentic yet apologetic (see below). Sales and revenue.

Examples 112

Examples Brands Sentiment Reputation 112

Keyhole.co

FEBRUARY 27, 2024

Here’s a lowdown of their social media accounts: Instagram: 11 million Facebook: 23 million Twitter: 14.2 Even on X (formerly Twitter), they have a page dedicated to their 42 affiliates for easy access. Spotify on Twitter Spotify tweets quite often, with 1,315 tweets only in the past 3 months. million YouTube: 1.66

Social Media 59

Social Media Strategy Content Collaboration 59

Hootsuite

SEPTEMBER 14, 2023

If you’re here on this social media strategy blog, you’re probably most interested in community management for platforms (like Facebook , Instagram , or Twitter/X), but online communities can also live on forums or blogs. The goal, overall, is to build both the engagement rate and your customer loyalty. (No No pressure.)

Communities 95

Communities Social Media Management HootSuite Skills 95

Sprout Social

SEPTEMBER 10, 2020

And although we might not always be conscious of our “experience” as users ourselves, these interactions result in positive feelings and brand loyalty. — Twitter Accessibility (@TwitterA11y) May 27, 2020. Tap into customer sentiment. Finally, remember that much of UX for marketers revolves around sentiment.

Tips 127

Tips Sentiment Marketing Real Estate 127

Hootsuite

AUGUST 24, 2021

So a CSAT score is a customer service metric that reflects customer sentiment, experience and contentment with your brand. If you know where customers are having issues with your brand or its products, you can resolve pain points before you lose customer loyalty. What is a CSAT score? So, first things first: what does CSAT score mean?

SMS 110

SMS Survey HootSuite Sentiment 110

Mindjumpers

MAY 6, 2011

You can follow Tehneyat on Twitter @tehneyat. Social is all about: Return on Investment and Brand Loyalty. Instantaneous : e.g. how much are we being talked about/in what context and in what sentiment (and how does this tie in to current messages, trends and campaigns we are pushing out compared to previous years, other brands etc).

Social Media 180

Social Media Loyalty Cost Reputation 180

Keyhole.co

JANUARY 24, 2024

million YouTube: 136K Twitter: 3.8 Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. And once it brought this trademark flavor of savagery to Twitter and other platforms, there was no turning back. million Facebook: 8.4

Engagement 52

Engagement Social Media Strategy Meme 52

Hootsuite

DECEMBER 9, 2020

And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. Forrester predicts that spending on loyalty and retention marketing will increase by 30% in 2021 as CMOs assert control over the full customer lifecycle. Are you pulling customer intelligence from social listening?

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

OCTOBER 27, 2022

Being consistent with your customer support builds trust and loyalty. This visibility has not only made Solo Stove’s customer care team more efficient, it also correlated with a bump in positive brand sentiment. Twitter customer service stats. About 64% of Twitter users even say they’d rather Tweet a brand than call them.

Statistics 110

Statistics Social Media Brands Issues 110

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., Instead, prioritize metrics that directly align with your goals, whether it’s building brand loyalty, driving website traffic, or boosting conversions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 18, 2024

Twitter: 288.34K LinkedIn: 15 million TikTok: 25.9K For example, take this tweet on the brand’s official Twitter account featuring Nigerian basketball players. Meanwhile, they have a more reserved approach on LinkedIn and Twitter, with fewer such updates. The brand is very responsive on Twitter. million YouTube: 27.8K

Engagement 64

Engagement Social Media Strategy Brand Monitoring 64

Keyhole.co

FEBRUARY 26, 2024

Tabs Chocolate also has a Twitter account with 1,129 followers, where it posts updates on new product launches and user-generated content. However, while their marketing on TikTok is the ultimate playbook for creating your niche category through social media marketing, Tabs Chocolate’s presence on Twitter is quite confusing.

Social Media 59

Social Media Strategy UGC Influencer 59

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., Instead, prioritize metrics that directly align with your goals, whether it’s building brand loyalty, driving website traffic, or boosting conversions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

JULY 20, 2023

View this post on Instagram A post shared by Mayo Clinic (@mayoclinic) By using social media analytics to understand the trends, sentiments, and behaviors of both patients and the general public, healthcare professionals are better able to effectively tailor their strategies and improve patient care.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Devumi

JULY 11, 2014

Twitter is now being looked to more and more as a place where marketers build lasting relationships with customers, but will it help you with your overall online customer support and research goals? An effective Twitter account will have the primary goal of building relationships with customers. Kai Thrun (@KaiThrun) April 2, 2014.

Research 60

Research Twitter Small Business Sentiment 60

Keyhole.co

JULY 29, 2023

Instagram: 18 million followers Facebook: 36300608 likes (34005 talking about this · 1030419 were here) Twitter: 172.3k This strategy not only strengthens the bond with customers but also provides a platform for fans to showcase their creativity and loyalty. They received 100% positive sentiment from their audience.

Campaign 52

Campaign Social Media Strategy Hashtag 52

Keyhole.co

DECEMBER 22, 2022

They have a powerful presence on Instagram, Facebook, and Twitter, amongst other platforms, with highly engaging content that appeals to their followers’ interests. Here’s a look at their followers on their main account: Instagram: 252 million Facebook: 36 million Twitter: 9.58 Source: Nike (Twitter). Nike on Twitter.

Social Media 59

Social Media Strategy Collaboration Analysis 59