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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Treat social media as part of your sales funnel.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

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The 12 Top Benefits of Chatbots in 2023

Hootsuite

These robot sidekicks do wonders for customer service, sales, and brand loyalty. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This lets retailers confidently service customers globally, regardless of their time zone. And they’re just getting started.

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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Within ten minutes of installing the Heyday Shopify integration , every customer question (on the web, chat, or social media) will be visible in your Heyday inbox. Increase conversion, loyalty, and customer retention.

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10 Ideas for Holiday Campaigns on Social Media

Likeable

People love to tell their stories and share their opinions on social media. For the holidays, take this format further by creating an album of clever or sentimental (whatever fits your brand best) e-cards and other themed content (printouts, crafts, games, and templates) that customers can share directly with friends and family.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Social commerce is a subset of eCommerce. It involves buying and selling over social media. Organic posts help to build your awareness, follower loyalty, and brand personality.

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The role of AI in creating a more human customer experience

Sprout Social

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

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