2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. These insights and predictions have been collected and organised into different sections, depending on their nature: Sections : The Biggest (Social) Marketing Developments. Top Trusted News Resources.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on Linkedin. Social Media in Business study found. Tweet This!
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Social Media Marketing 2.1. Digital Marketing: Social Media, Search, Mobile & More. Learn more ].
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content can be produced in a wide variety of formats: • White papers. Easy to share: encourage sharing and make it easy by including social sharing buttons on your content whenever practical. Join the same groups on LinkedIn.
The State of Community Management 2014
APRIL 30, 2014
Related Posts Awesome Nonprofit Social Media Decks from #14NTC ePatient 2015: Healthcare Associations, Are You Ready? BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Five Web Design Trends to Watch [Cool Infographic Friday] Big Data Big Profits How to Lead Your Way to a Social Organization. You know, it, it’s that time again! Appetite whetted?
Tips for Creating a Profitable Trade Show Experience
OCTOBER 3, 2012
Consider this: A trade show can offer valuable opportunities to meet decision makers face-to-face, scope out your competition, scope out what’s new and trending in the industry , connect with trade media, build new relationships, generate leads, and build brand awareness. Add social media and digital tools to the mix and you can turbo charge your efforts. Or do we? Plan, even.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. But it may also be sent to specific journalists and bloggers, who need to be followed up with, shared socially, and have any questions or comments responded to.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ).
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
Is your social media going in the right direction?
DECEMBER 26, 2012
Are you an association or nonprofit whose been doing social media work for a while? Do you need a “gut check” to make sure you’re on the right track? Do you need recommendations for growth or infrastructure improvements? Do you need data to backup future requests for more staff or resources? Social Media Audit. Featured SocialFish News White Paper
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Stage 1: Launch.
True Customer Engagement: the Leap Beyond User Experience
DECEMBER 28, 2012
For social media architects and community designers, this confusion has a somewhat different tilt. Ironically, such concepts and practices reinforce the status quo that treats the use of social media as a marginal, token gesture. Purpose is what differentiates engagement from experience and strategic vs. social use of communities. They do.
The State of Social Media In The UK
JANUARY 10, 2012
Another chance to look at the social media universe, analyse the trends and make the strategies. LinkedIn. LinkedIn also continues to grow, and now looks to reach around 10% of the UK population. It is also good to know that in terms of disposable income, LinkedIn has the highest percentage of people in the high income group. UK Facebook statistics. The losers.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). LinkedIn Facts.
9 New Social Media Statistics and What They Really Mean
Convince & Convert
MAY 19, 2014
My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. Not asked was whether that increase would be via owned blogs, or on third-party thought aggregators like Medium and Linkedin.
Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]
MAY 21, 2012
We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more. On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today. Similar Posts: Google Analytics Unveils a Set of Social Reports. Tweet. Sounds easy, right?
The State of Social Media Marketing– Annual Survey Report
JANUARY 11, 2012
Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges.
Interview with Social Media Influencer: Tamara Littleton
Social Media Citizens
JUNE 9, 2011
Tamara Littleton is CEO of eModeration , a moderation and community management company which works directly with worldwide advertising agencies, third sector clients and media brands including MTV, ITV, 02, Nokia and ESPN as well as leading agencies like Ogilvy, Saatchi & Saatchi, Euro RSCG, Wieden and Kennedy and Publicis. At least, not for the sake of using social media.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. ” Search and social are inseparable. Stop now.
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g., White paper downloads.
Does Your Content Have Superpowers?
PWB Marketing Blog
MAY 27, 2016
A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. Social is a unique channel because of its allowance for real-time dialogue.
Why Do We Need a Social Media Policy?
APRIL 7, 2011
While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” My first thought was Duh! Of course you need a social media policy. The structure and need for social media policies or guidelines have gotten a lot of press and more is written every day.
The Business (To Business) Of Social Media
MAY 3, 2012
"Why aren't there more case studies of business to business organizations using social media?" Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. If social media can't help you augment all of those areas, I'm not sure we're all living on the same planet. Speaking of LinkedIn. linkedin.
B2B: Involve Your Sales People in Social Media Marketing and CRM Now
JULY 21, 2011
Divisions such as sales, can be involved much better in social CRM and social media processes. No matter how your organization is structured: it’s crucial to involve your sales people in cross-channel interactions and in your social media strategy as well. Social media monitoring and other measuring systems are not your only “ears and eyes” in the social space.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. In social media, as in physical training, it takes time to see substantial results.
This Week in Social Media – 8/7/2013
Social Media Marketing
AUGUST 8, 2013
Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. The Platforms The average prestige brand has a presence on seven social platforms.
ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment
OCTOBER 11, 2011
Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI.
How To Post Effectively on Facebook
SEPTEMBER 23, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « In Time of Social Media Crisis – How Do You Respond? Other than that, not posting on weekends makes sense, as there is a difference between personal social interaction and social interaction for the sake of learning. Blogpost posted on Mindjumpers [.]
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare). Is social media ROI attainable?
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
It’s no surprise that Facebook is still one of the hottest social networks around. It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media, business and life! Auto tweet everything from Facebook to Twitter and other social networks.
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Social Networking: whether on an individual or corporate account basis, a social network grows over time as credibility is established.
Social Media’s Redheaded Stepchild
APRIL 17, 2012
Yeah I’ve got a LinkedIn account, but I hardly go on it. I’m not looking for a job.”. It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized. They found a way for LinkedIn to make their jobs easier (think Pinterest and women). What makes it ‘social?’”.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You’ll be celebrating your social media goal conversions too! Analyze just the social media referral traffic for your website in a customized segment which will help you know the effectiveness of your social media strategy.
12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres
OCTOBER 8, 2012
I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians. So some social.
Social CRM Use Case 4: Conference social media campaigns to increase outreach and lead generation
NOVEMBER 17, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Conference social media campaigns to increase outreach and lead generation. Tools – Social Media Management System.
Why Content Marketing Hubs Need Social Media Spokes
Convince & Convert
AUGUST 13, 2015
Arnie Kuenn is the CEO of Vertical Measures , a search, social, and content marketing agency that helps clients increase traffic, leads, and new business from the web. Envision creating something of high quality (an ebook, white paper, something bigger) and call that your hub. “At LinkedIn, they do a similar thing. ArnieK Tweet This. Simplifying Content Marketing.
A Beginners Guide to Content Marketing [Plus Infographic]
JUNE 16, 2013
The explosion of available products coupled with media fragmentation have led to a reduction in the number of brands that consumers initially consider. Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. favorite of many brands and media companies, Storify enables you to build multimedia timelines and tell stories using a combination of digital content. Content Curation Tools.