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A Beginner’s Guide to LinkedIn Ads

Social Media Strategies Summit

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why.

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LinkedIn Marketing Strategy: 17 Tips for 2023

Hootsuite

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. What is a LinkedIn marketing strategy?

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Companies Need References to Recruit Top Talent—Here’s How to Get Them

Hootsuite

In other words: YOUR COMPANY NEEDS REFERENCES. When businesses put out a job vacancy we need references on there too. And a real worker posting “my job treats me well” is way more motivating than bleating “wE aRe roCkStaRs” all over the company LinkedIn. — 6Goddess Dash (@itsdashszn) March 1, 2020. A whopping 83.6%

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LinkedIn Launches New Ads Guide to Help Marketers Plan their Campaigns

Social Media Today

LinkedIn has launched a handy new reference guide for its various ad options.

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LinkedIn SEO Guide To Leverage LinkedIn Hashtags Analytics

Keyhole.co

LinkedIn is the answer! But what are the odds that your LinkedIn content will stand out in a sea of digital competition? And when it comes to this, consider leveraging LinkedIn hashtag analytics. Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. LinkedIn SEO is the answer!

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LinkedIn Publishes New Glossary of Marketing Terms to Help Improve Understanding

Social Media Today

Looking to get a better understanding of the various acronyms and references that marketers throw out there?

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5 Best LinkedIn Monitoring Tools To Consider In 2024

Keyhole.co

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.