Small Business Mavericks

FEBRUARY 20, 2013

I’d suggest where to put your online marketing energies might be one of them. In 2011, according to this study , companies were excited about LinkedIn and YouTube. In 2012, loyalties switched to LinkedIn, Pinterest, and blogging. LinkedIn is great for business-to-business connections. What happened?

LinkedIn 87

LinkedIn Facebook Loyalty Small Business 87

Small Business Mavericks

MAY 7, 2013

LinkedIn has come a long way. It started out small and grew steadily, gaining a huge following in the business-to-business market. In fact, LinkedIn has been seen largely as an online resume database. A recent announcement by Constant Contact gives you one more reason to use LinkedIn. Social Media graphics LinkedIn'

LinkedIn 98

LinkedIn Social Media Questions Video 98

Small Business Mavericks

FEBRUARY 16, 2015

By this time, I hope you have been convinced that adding a blog to your site has great potential for enhancing your marketing efforts, adding to your site’s authority, and increasing your audience. Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn?

LinkedIn 70

LinkedIn Small Business Curation Sites 70

Small Business Mavericks

OCTOBER 25, 2013

LinkedIn has become one of the most popular social media networks. So how do you work LinkedIn to get more leads? Here are 5 of the most important things to do today on LinkedIn to help you get more business leads. Join and participate in groups – Join groups where members of your target market might be hanging out.

LinkedIn 101

LinkedIn Social Networking Groups Groups 101

Small Business Mavericks

MARCH 13, 2012

Much is written about social media and how it can be used to market your business. LinkedIn is a good example. I am sure I could generate more pizza sales through Twitter than I could through LinkedIn – it’s horses for courses. LinkedIn is, without a doubt, the premier business-to-business social media website.

Small Business 112

Small Business LinkedIn SEO Social Media 112

Small Business Mavericks

JANUARY 27, 2012

Social media is certainly dominating people’s minds when it comes to online marketing to consumers, but are they the best places to network with other business owners? admittedly big markets. admittedly big markets. LinkedIn is the second choice in many other countries, yet it is not really designed for consumer marketing.

Small Business 98

Small Business LinkedIn Twitter Facebook 98

Small Business Mavericks

NOVEMBER 2, 2012

You know how I feel about mobile marketing. This is just more evidence that mobile marketing is coming into its own. There are a lot of ways to market your business to the growing mobile market. Facebook marketing. Video marketing. Marketing is changing. And it’s just the beginning. Organic SEO.

Marketing 168

Marketing Foursquare Mobile SEO 168

Small Business Mavericks

OCTOBER 28, 2015

Whoever your audience is, whether you are targeting businesses or consumers, the first rule of marketing is to go where your clientele hangs out. So if you are targeting other businesses with your online marketing, then read what they’re reading and hang out in the same places they are hanging out at.

B2B 70

B2B Forums Marketing Proposal 70

Small Business Mavericks

SEPTEMBER 24, 2012

Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. So there needs to be a low-commitment way to achieve an online presence that is still effective marketing for the average small business owner. And there is.

Small Business 170

Small Business Domain Name Marketing Consultant 170

Small Business Mavericks

JANUARY 24, 2012

What’s the one problem that every small business owners faces when it come to social media marketing ? There are just not enough hours in the day to manage a business, often work in the business, manage traditional marketing problems, and then manage a wide range of social media interactions.

Social Media 168

Social Media Marketing Small Business LinkedIn 168

Small Business Mavericks

AUGUST 16, 2012

Content marketing can take place on your website or offsite. In fact, for the best results you should incorporate both onsite and offsite marketing strategies. But where do you find your offsite content marketing sources? You can write guest content for other bloggers within your niche or that serve the same market.

Content 98

Content Directory Marketing Yahoo 98

Small Business Mavericks

NOVEMBER 3, 2015

When it comes to marketing a small business online, there are certain tactics that appear to stick around. These online marketing tactics are not anything new, and they seem to be important enough that the end of nowhere in sight in terms of their viability, effectiveness, and importance in the small business Internet marketing arsenal.

Marketing 70

Marketing Small Business Engineering Forums 70

Small Business Mavericks

JANUARY 6, 2016

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels. So what are those channels?

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

SEPTEMBER 18, 2015

When it comes to Internet marketing, one of the most important things to learn right off the bat is the terminology. That said, here are five Internet marketing terms every small business owner should know: Domain Name – I still talk to people who don’t have a clue about what a domain name is.

Domain Name 70

Domain Name Marketing Small Business URL 70

Small Business Mavericks

DECEMBER 15, 2011

We hear a lot of information about how social media is a great marketing tool. It is a great marketing tool, but is it better than other marketing tools? It depends on the market and how well you get your information out. More small businesses are utilizing the SEO marketing tool over any other type of marketing.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

JANUARY 10, 2012

If you read some web gurus, there’s no such thing as too much social media marketing. I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn. Blogs are slightly different.

Social Media 105

Social Media Marketing Small Business Discount 105

Small Business Mavericks

SEPTEMBER 13, 2011

Online marketing is getting more and more complicated every day. You have more channels for marketing your message, products, and services than you’ve ever had in your life, but which ones are the most important? When it comes to marketing online, here are a few of the channels you have at your disposal right now, today.

Hubpages 87

Hubpages Directory Marketing Tumblr 87

Small Business Mavericks

NOVEMBER 14, 2011

If you troll the social media websites – Facebook, Twitter, LinkedIn, Google+, and various social bookmarking websites – you’ll find a lot of online marketers just posting links to their content. But what if these marketers took a different approach? You’ll be marketing your business indirectly.

Social Media 98

Social Media Social Bookmarking Marketing Project 98

Small Business Mavericks

SEPTEMBER 11, 2015

Write longer posts – This is especially useful on your Facebook page, Google+, LinkedIn, and Pinterest. If you’re going to use social media for marketing, do it right. These can be unique special offers available only for users of Twitter or a discount for anyone who likes your Facebook page.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

SEPTEMBER 11, 2015

Write longer posts – This is especially useful on your Facebook page, Google+, LinkedIn, and Pinterest. If you’re going to use social media for marketing, do it right. These can be unique special offers available only for users of Twitter or a discount for anyone who likes your Facebook page.

Social Media 70

Social Media Marketing Discount Engagement 70

Small Business Mavericks

MAY 21, 2012

The best sites for meaningful comments include: LinkedIn – if you are looking for indepth conversations on particular topics then it’s hard to go past LinkedIn. Like LinkedIn, you can find some very useful conversations taking place on Google+.

Comments 161

Comments Social Media Foursquare LinkedIn 161

Small Business Mavericks

OCTOBER 1, 2013

Share on social media – Your video marketing plan shouldn’t end with YouTube. Maximize your exposure by sharing your videos on Twitter, Facebook, LinkedIn, Google+, and Pinterest. YouTube video marketing is a search and social media marketing tactic. That’s where it begins.

YouTube 101

YouTube Video Embedding Social Media 101

Small Business Mavericks

DECEMBER 27, 2012

More and more, online marketers are integrating social media with e-mail marketing , but the integration may not necessarily be what you think. Here are three ways you can incorporate social media with your e-mail marketing and two of them are probably something you haven’t thought about. Be sure to tweet them as well).

Social Media 121

Social Media Newsletter Social Networking LinkedIn 121

Small Business Mavericks

NOVEMBER 27, 2011

Most Internet marketers are about five years behind the times. That means they are really just now discovering social media – Facebook, Twitter, Google+, LinkedIn. They may have even started answering questions on LinkedIn. Oh, they may have had a Twitter account three years ago. Have they been doing it well?

Social Media 107

Social Media Consultant Hashtag LinkedIn 107

Small Business Mavericks

JANUARY 17, 2014

Social Media – Social media websites present a unique opportunity for online marketers. You can promote your blog posts, interact with and engage your audience, and produce valuable content for Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and other social media sites then lead them back to your website.

Blogosphere 115

Blogosphere Small Business Review Sites 115

Small Business Mavericks

OCTOBER 22, 2011

In case you haven’t noticed, I’ve written a few times about Google+, but what I haven’t done is told you why your local business should be using Google+ for social networking, marketing, and branding. You can’t do that on Facebook, Twitter, or LinkedIn. There is actually more than one reason.

Picasa 175

Picasa Google Privacy Social Networking 175

Small Business Mavericks

SEPTEMBER 16, 2011

A very prominent SEO and veteran Internet marketer recently said that keywords are no longer necessary. You can feasibly build a business model completely around social media marketing, in which case keywords are not necessary. But I subscribe to a holistic view of Internet marketing. Just write content, he says.

Klout 168

Klout Foursquare SEO Engineering 168

Small Business Mavericks

NOVEMBER 7, 2011

For about five years now, we have seen social media marketing rise to the top of the Internet marketing practices and become the most important aspect of marketing and branding online. Rather, I think that business owners and entrepreneurs can benefit from a multi-tiered approach to marketing online. It’s on.

Social Media 98

Social Media YouTube Engineering LinkedIn 98

Small Business Mavericks

DECEMBER 3, 2012

Are you ready to start marketing your business through social media ? You start by defining your target market. Don’t narrow it too much, but keep it narrow enough that you can measure your success in your marketing efforts toward them. Then it is followed through with appropriate action to reach that market.

Social Media 98

Social Media How To Study LinkedIn 98

Small Business Mavericks

APRIL 14, 2012

Here’s my rundown: Linkedin – currently the premier B2B site, and that’s where it will maintain it’s strength. Pinterest – marketing channel for the three F’s – food, fashion and family. It is at present dominated by people representing online businesses, particularly marketing people.

Google 107

Google MySpace SEO Fashion 107

Small Business Mavericks

SEPTEMBER 7, 2011

If possible, use your hashtag within your message (example: Ever wonder how many #marketers is takes to screw in a lightbulb?). Don’t tweet the same things you Like on Facebook or share on LinkedIn. Keyword optimize your Twitter messages. Many people track messages based on keywords. Leave room for a hashtag.

Tweetdeck 173

Tweetdeck Tips URL Hashtag 173

Small Business Mavericks

OCTOBER 2, 2011

Already, social media marketers have broken off into Facebook and Google+ camps. Yet, the Internet marketing world is salivating at what Google+ might introduce next, including the addition of business accounts. Will Google+ replace LinkedIn as the third most useful service for business owners? Have you joined yet? Could it?

Google 93

Google LinkedIn Social Media List 93

Small Business Mavericks

OCTOBER 15, 2013

It’s how people view you on Facebook, Twitter, and LinkedIn. In today’s online marketing climate, it’s important to be connected deep and wide within your networks. Social Media social authority social media marketing social networks' And I don’t just mean your friends and followers.

Klout 101

Klout Social Networking Influencer Social Media 101

Small Business Mavericks

SEPTEMBER 20, 2013

Another great source of content ideas is Twitter or Facebook if you are a B2C business (LinkedIn if you are B2B). Small Business Internet Marketing article writing blogging content content marketing' The next time you write an article or blog post, answer a question you’ve heard from one of your customers.

Content 112

Content Small Business B2B Review 112

Small Business Mavericks

JUNE 27, 2014

Ostapenko wrote “ Ecommerce 101: What you always wanted to know but were afraid to ask ” on his LinkedIn blog. There’s always something new to learn, and that sure holds true with marketing and technology. There really isn’t a way to separate marketing and technology, is there? Recently, Sergei V.

Review 93

Review Small Business Applications Sites 93

Small Business Mavericks

DECEMBER 11, 2012

You’ve added a LinkedIn account, a Google+ account, a Tumblr account, a Pinterest account, and then you have way to much to keep up with. You should first define your target market. If you approach online marketing with a level head and with diligence, then you can make it work for you. Join those, and only those.

Activities 98

Activities Tumblr Social Networking Small Business 98

Small Business Mavericks

DECEMBER 23, 2014

Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life. This idea is valuable for all of your internet marketing, not just social media. At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. Your 2015 Strategies.

Metrics 107

Metrics Strategy Social Media LinkedIn 107