Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. But lead forms are the only example of when Meta restricts you by default. But lead forms, for whatever reason, are different. Lead Export. Leads Library.

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Jon Loomer

MAY 17, 2022

Meta recently announced several new features and enhancements that are coming to lead ads and messaging. Today, let’s cover the new features related to lead ads. Lead Filtering. Regardless of whether you’ve used lead ads before, the struggle with lead quality is real. Gated Content. Creative Flexibility.

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Content Facebook Hosting Features 201

Jon Loomer

DECEMBER 6, 2022

Meta has started rolling out a big update to lead forms for Facebook ads. This is the most significant update to Facebook lead ads in years. When you create a lead form, you will know that you have this update if you have the “Custom” form type. Let’s go through what is new (see “Final Product”).

Facebook 210

Facebook Overview eBook Course 210

The Social Media Hat

MARCH 10, 2024

Learn why speed is essential to converting new web leads, and the technology that can help. The post Speed Matters: The Cost of Delayed Lead Response appeared first on The Social Media Hat.

Cost 104

Cost Social Media Marketing 104

Sherrilynne Starkie

MAY 12, 2020

I’m hosting a new business podcast about how to lead. Leading through them is even stranger. So I jumped at the chance to be the host of a business podcast about how to lead. The post How to lead and inspire others appeared first on Sherrilynne Starkie. These are strange times. Please join me.

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How To Hosting Marketing 300

Jon Loomer

NOVEMBER 13, 2023

Big lead ads updates for the holidays… Meta announced several new tools and features for lead ads, including WhatsApp… offering coupons… submit your info to multiple businesses at once… and phone calls. More AI capabilities for your lead generation campaigns. You can see the full announcement here.

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Campaign Advertising Features Tools 94

Jon Loomer

JUNE 26, 2023

One of the biggest challenges that Meta advertisers face is running ads that build quality leads that are likely to buy. In this post, we’ll discuss the dilemma before I lay out my approach to help you run Meta ads for leads that effectively distribute your budget to countries that are likely to convert. But there is a solution.

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Jon Loomer

JUNE 21, 2023

If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. It looks like this… Meta has been testing and rolling out Tailored Leads since November of 2022, if not earlier. Is there a clear benefit to using Tailored Leads Campaigns?

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Campaign Features Process Conversation 180

Social Media Strategies Summit

JULY 28, 2021

Have you ever thought about generating leads from social media? billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. 6 Guaranteed Tactics for Generating Social Media Leads.

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Social Media Discount Influencer B2B 264

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. Managing Leads. That’s it!

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Content Facebook Groups Groups 211

Convince & Convert

JANUARY 4, 2024

There’s great benefits to incorporating trendy content in your brand channels, however, there’s a misconception that just hopping into the trend will lead to success for your brand. However, as with anything in life, diving into unfamiliar territory without reading the terrain can lead to catastrophe. But is it guaranteed?

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Trends Brands Airlines Energy 144

Jon Loomer

MAY 1, 2023

Recently, I’ve been hearing from people who are trying to build an Instant Form for Facebook lead ads using the Custom form type. Most leads collected in exchange for a freebie should use either More Volume or Higher Intent. The post What Happened to the Custom Form Type for Facebook Lead Ads? Do you have Rich Creative?

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Types Real Estate Facebook eBook 172

Amy Porterfield

APRIL 11, 2024

Listen on… Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione.

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Marketing List 113

Jon Loomer

OCTOBER 4, 2020

Back in 2015, Facebook announced Lead Ads as a way to collect leads without sending users to your website. In this post, we’ll talk more about what Facebook lead ads are, how they work, how to set them up, and things to consider. Facebook lead ads look like any other link ad when presented to a user. Click To Tweet.

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Facebook Privacy URL Policies 206

Jenn's Trends

JANUARY 24, 2023

Instagram has added the option to create a lead form directly on your Instagram profile. For small businesses that don’t have robust lead tracking software, this could be a really good way to collect leads on potential customers and begin to nurture those leads within the platform where they’re already spending time.

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Instagram Small Business How To Software 190

The Social Media Hat

MARCH 11, 2024

Partnership Unpacked, Season 2, Episode 4, with Justin Zimmerman The post Driving More Partner-Sourced Leads From Webinars w/ Justin Zimmerman appeared first on The Social Media Hat.

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Social Media Marketing 84

Amy Porterfield

MAY 25, 2023

Listen on… The step-by-step process I use to create and launch lead magnets – and yours to take! I’ve said it before and I’ll say it again — one of the very first things you need to have in your online business is a lead magnet.

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Process Marketing List Content 111

Amy Porterfield

FEBRUARY 6, 2024

Listen on… Growing your email list through strong leads, automation, and mastering the art of building clientele Have you ever read a book and felt like you just […] The post #650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi’s Latest Book appeared first on Amy Porterfield | Online Marketing Expert.

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List Marketing Strategy 108

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Intent data is your key to simplified B2B marketing lead generation. Fortunately, you’re not alone.

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Data B2B How To Metrics 124

Social Media Today

AUGUST 27, 2020

TikTok's newly appointed global CEO has resigned amid the ongoing negotiations around the app's future, while the Oracle lead bid has now, reportedly, become the leading contender for the app.

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Report 204

Social Media Today

NOVEMBER 12, 2023

Meta's seeing strong momentum with its lead gen ads products.

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Publishing Products 192

The Social Media Hat

JANUARY 25, 2024

The Why and the How of a High-Performing Marketing Team The post Building and Leading a High-Performing Marketing Team: Lessons for Growth appeared first on The Social Media Hat.

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Team Marketing Social Media Strategy 104

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.

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Social Media How To B2B Team 135

Jon Loomer

JANUARY 21, 2020

One of a Facebook advertiser’s primary goals is to generate quality leads. Sometimes, that’s done using lead forms and landing pages. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. Create a Messenger Ad to Generate Leads. Create a Messenger Ad to Generate Leads.

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Facebook How To Real Estate Template 218

Oktopost

OCTOBER 26, 2022

Revealing why pipeline is keeping her up at night professionally, Melinda uncovers exactly what and how she is maintaining a healthy pipeline-to-spend ratio while keeping her pipeline filled with quality leads. She even discloses her “no fluff metric” mantra.

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B2B Facebook Apple LinkedIn 155

Jon Loomer

OCTOBER 6, 2020

When it comes to Facebook lead ads , their advantage is also a potential weakness. Since lead ad forms keep users on Facebook, you don’t drive traffic to your website. Lead Form Custom Audiences help fill in the gaps. Lead Form Custom Audiences help fill in the gaps. The Lead Ad Form Engagement Custom Audience.

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Engagement Facebook Advertising Examples 195

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads. Class is in session.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Oktopost

MARCH 6, 2024

Diving deep into the importance of secure AI, privacy threats, the looming risks, and the eerie realm of AI-generated deepfakes when it comes to marketing, Nuri gets to the heart of what it means to lead in the era of AI to creatively redefine the future of marketing and beyond.

Privacy 94

Privacy Apple Industry Training 94

Social Media Today

AUGUST 25, 2023

A handy overview of Facebook's lead gen ad tools.

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Overview Tips Tools Facebook 147

Social Media Strategies Summit

SEPTEMBER 9, 2022

Launching an NFT isn’t an end in itself, and it needs to contribute to your broader marketing objectives — driving sales, generating leads, or building awareness. The post 10 Examples of Brands Leading the Way with NFTs appeared first on Social Media Strategies Summit Blog. McDonald’s: Use NFTs to Boost Engagement.

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Examples Brands Avatar Authentication 177

Jon Loomer

FEBRUARY 27, 2023

The vast majority of advertisers are trying to get sales or leads from their ads. But does optimizing for Quality Visitors lead to more Quality Visitors? The post Split Test: Which Optimization Leads to the Most High-Quality Traffic? I don’t want empty clicks. Look, I get it. And it’s not close. What have you seen?

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CPM CPC Eventful Cost 190

Sherrilynne Starkie

OCTOBER 22, 2018

Sometimes getting the first, or lead, paragraph right is the hardest thing about writing a story. Remember there are seven main lead sentence styles that can set the scene to draw audiences in. Summary lead. Question lead. Good for longer feature stories or op-eds, this lead can be effective in drawing readers in.

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News Statistics Survey Report 199

Jon Loomer

FEBRUARY 1, 2024

One of the best things you can do for your online business is set up CRM lead scoring automation to segment your highest value or most engaged subscribers. But one of the ways I’ve been able to take it to the next level is with lead scoring. How I use lead scoring is a bit different. But there is relevance for advertisers.

Engagement 78

Engagement How To System Newsletter 78

Sherrilynne Starkie

MAY 6, 2019

I asked: When is the last time you provided your email or phone number via lead forms to get a white paper, report, coupon or other asset? The trend I’m seeing among the general population is that the use of lead forms is on the wan. People want immediate action and response, and a lead form just can’t give them that.

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Trends Groups Groups Campaign 150

The Realtime Report

JULY 14, 2022

LeadJolt for Real Estate Lead Generation. There are many Lead Generation Tools on the market. In this review, we will look at one specific lead generation module and see how it can help Real Estate businesses succeed in lead generation. Why Real Estate Agents Need Premium Lead Generation Services. What Is LeadJolt?

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Real Estate Module Discount Team 91

Jon Loomer

OCTOBER 4, 2020

Back in 2015, Facebook announced Lead Ads as a way to collect leads without sending users to your website. In this post, we’ll talk more about what Facebook lead ads are, how they work, how to set them up, and things to consider. Facebook lead ads look like any other link ad when presented to a user. Click To Tweet.

Facebook 133

Facebook Privacy URL Policies 133

Oktopost

NOVEMBER 3, 2021

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. Nestled within that challenge is an even more daunting task: finding enough qualified leads. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel.

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B2B How To Data Process 135