Social Media Today

SEPTEMBER 28, 2019

Reddit has added some new video ad options ahead of the holiday push, including a redesigned landing page flow for video ads.

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Reddit Video Mobile 167

Blog2Social

APRIL 24, 2020

Videos help your landing page reach its full potential. Different types of videos allows their message to get through effectively, clearly, and engagingly.

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Types Video Engagement SEO 97

Kikolani

SEPTEMBER 4, 2018

Facebook is still a very popular platform, but it The post How to Create a Perfect Social Media Landing Page appeared first on Kikolani. The social media landscape is changing and has been for awhile.

Social Media 120

Social Media How To Platform Facebook 120

Small Business Mavericks

AUGUST 22, 2014

This observation about landing pages is the opening sentence of a post on OroCRM titled, “ 5 Rules for High-Conversion Landing Pages ” and these practical observations should have you looking at your website with the idea of putting them into practice. Landing pages are what keeps your site active.

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Tips Conversation Sites Activities 107

Small Business Mavericks

JANUARY 6, 2014

Whether you are setting up a landing page for a social media campaign, a paid advertising campaign, or organic SEO, you need to make sure its No. That’s the primary purpose for a landing page whether you are selling a product, generating leads, or capturing contact information for a later follow-up.

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Small Business Newsletter Buy Campaign 119

Jon Loomer

AUGUST 13, 2015

One of the most popular marketing approaches for lazy people is setting up a landing page only — often with Lead Pages — and running ads to it. Just a landing page to sell or get opt-ins. Creating only a landing page with no supporting website is a terrible short-term play.

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eBook Directory Buy List 113

Small Business Mavericks

OCTOBER 22, 2013

One of the most important tasks for search engine optimizers and small business owners who want to rank well in the search engines for their landing pages is to make sure that those landing pages match the proper keywords. After finding the right keywords, you need to match them with the right landing pages.

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How To Small Business Research Engineering 107

Waxing UnLyrical

MAY 18, 2016

Whether you’re publicizing a fundraiser, milestone or new service, stories can help to drive your organization beyond the business briefs and closer to the front page. Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Here are some tips on getting your story noticed: 1. Find the story hook.

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Press Release Organization Fashion Survey 189

Small Business Mavericks

MARCH 18, 2015

Jennifer Slegg of The SEM Post makes a valuable point about PPC landing pages in her post on What SEOs Need To Know About Google’s Doorway Pages Search Ranking Adjustment. Google & Doorway Pages. What she is talking about is the looming Google update on doorway pages. The PPC Landing Page Difference.

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Adwords Small Business Engineering SEO 70

Oktopost

DECEMBER 4, 2018

Unlike landing pages, Lead Ads take a mobile-first approach to increasing conversions. Here are 8 reasons why B2B marketers should make the switch.

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B2B Marketing Mobile Conversation 109

Jon Loomer

MARCH 6, 2024

Per Meta: In certain instances, if you repeatedly post policy-violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quality. Do not ignore the landing page when addressing ad quality. This could become a long-term problem.

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Content Policies Cost Advertising 176

Pixlee

FEBRUARY 20, 2019

A landing page is one of the most important elements of your Ecommerce business. But a poorly constructed landing page can cost your business valuable conversions, and leave money on the table. Every page should have a clear goal. A good landing page will place that ‘goal’ up front.

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UGC Mobile Adwords Construction 68

Kikolani

JUNE 15, 2011

Here are some hints on how a personal landing page can help you achieve your very own blogging goals. A personal landing page is a simple website that includes everything “you&# – links, networks, a short bio, contact details and maybe some extras you want to add, like a map, photos or even a short video about yourself.

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Blogger Widget Skills HootSuite 157

Small Business Mavericks

OCTOBER 9, 2012

A landing page is a page you want people to land on so you can make a specific sales pitch to match their interests. Here are 6 ways you can design better landing pages for your online marketing: Enhance the Functionality – You want your page visitors to be able to use the page seamlessly.

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Newsletter Campaign Buy Sites 110

Devumi

JANUARY 5, 2018

Twitter can be a great tool for driving people to your landing pages. An effective landing page for your Twitter visitors will help turn all that potential traffic into actual clicks and conversions. Find out how you can create the best landing pages for the platform and get people to pay you a visit.

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Twitter Conversation Platform Tools 60

Social Media Today

OCTOBER 12, 2021

Twitter's new Carousel Ad format provides more capacity to showcase specific elements, and segment responses.

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Twitter 179

Jon Loomer

JANUARY 29, 2024

Maximize number of landing page views: We’ll try to show your ads to the people most likely to view the website or Instant Experience linked in your ad. Some advertisers believe that by selecting the Sales objective with a landing page views performance goal, the algorithm will prioritize clicks that lead to a purchase.

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Advertising Conversation Campaign Eventful 161

Idaconcpts

DECEMBER 21, 2010

The landing page is the first real impression your potential customers will get of your business, and it will be a lasting one. Adwords landing pages can have much more freedom than pages on your website, as typically you can forgo much of the optimization you do on your main site to appease search engines.

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Adwords Brands Technorati StumbleUpon 132

Convince & Convert

FEBRUARY 11, 2015

Landing pages are ripe for optimization through crowdsourcing. Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Or, apply the same concept to Twitter. Nuff said.

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Crowdsourcing Exercises Focus Group Forums 60

Jon Loomer

MARCH 11, 2024

Meta has begun to roll out an update to ad sets utilizing performance goals for link clicks and landing page views, which was originally announced in January. That, of course, changed with this latest rollout of Advantage Detailed Targeting for ad sets utilizing link clicks or landing page views performance goals.

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Advertising Groups Groups Conversation 172

Social Media Strategies Summit

APRIL 11, 2024

Integrate Social Media Landing Pages for Instagram If you employ Instagram in your social media marketing strategy, you already know the platform has much to offer. As a result, your profile visitors won’t always see the entire range of product page links you want to promote. Source: linkedin.com 3. Source: instagram.com 4.

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Social Media Tips Marketing UGC 225

Social Email Marketing

JANUARY 26, 2011

‘Seven landing page bloopers’ is a report by US-based landing page specialist Ion Interactive, outlining some of the mistakes made with landing pages which can have a big impact on conversion. Hopefully this painless medicine will be taken by many out there who suffer from the malady of bad landing.

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Conversation Report Marketing 102

Jon Loomer

SEPTEMBER 17, 2023

Or you may want Landing Page Views, which are counted when a person loads a web page or Instant Experience. Landing Page Views require you to have the Meta Pixel installed. You should notice that you’ll typically get the most link clicks, followed by Outbound Clicks and then Landing Page Views.

CPC 171

CPC Metrics Advertising Video 171

Social Email Marketing

MAY 15, 2011

Most companies still use conventional “landing pages” of one page, mostly with a form, to acquire leads. These landing pages are important. They are even a ‘must’, as is the correct technology to follow up on the ‘lead’ afterwards throughout the entire conversion process. But no matter how good.

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Conversation Process Company Review 82

Jon Loomer

MARCH 6, 2023

You notice that you have a 10-percent conversion rate on a particular product landing page. One way to do that would be to improve traffic to this high-performing product page. This can all work because you did such a great job with your product landing page. The landing page will do the rest.

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Conversation Cost Metrics Campaign 177

Jon Loomer

SEPTEMBER 23, 2023

The link click and landing page view aren’t good enough. It fires when someone spends 1, 2, or 3 minutes on a page. It fires when someone scrolls at least halfway down a page. These are two easy ways to measure engagement that are far more valuable than simply loading the page.

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Eventful Engagement Google 143

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

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Eventful Newsletter CPM CPC 194

ProBlogger

JUNE 20, 2017

If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns. Whether you’re trying to drive people to sign up for your mailing list, or to purchase a product/service you’re promoting, landing pages can help you achieve your conversion goals.

Mobile 53

Mobile Conversation eBook Consultant 53

Jon Loomer

FEBRUARY 5, 2024

In the past, she used ads to send people to a webinar registration landing page. She used ads to send people to a landing page to WATCH the webinar instead. Try this strategy to increase quality leads… I’ve been working with someone who did something super creative to generate quality leads from a webinar signup.

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Consultant Cost Course Advertising 152

Jon Loomer

NOVEMBER 24, 2023

It’s not trying to get you a certain type of link click or landing page view or ThruPlay. They optimize for link clicks or landing page views because they know that X% of people who visit their website convert. The only goal is to get you that thing and make you happy. Many advertisers try to trick the algorithm.

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Advertising Types Conversation Strategy 132

Social Email Marketing

APRIL 10, 2013

Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to increasing conversions on your website. With the power of email marketing, search and, yes, even social, in driving so much traffic, having landing pages which are.

Conversation 60

Conversation Marketing 60

Convince & Convert

JANUARY 8, 2016

What you may not have come to grips with yet is how a new Google+ is going to affect your Google Local Page, the page where you used to accumulate all of those outstanding reviews from happy customers. Don’t have a page yet? Now that you are all set up, you will want to access and manage your page. Managing Your Listing.

Review 60

Review Google How To Adwords 60

Jon Loomer

DECEMBER 1, 2021

Landing Page Views. Cost Per Landing Page View. I track quality traffic with the Time on Page and Scroll Depth events. Here are my metrics that matter related to custom events: Time on Page Event. 60 Seconds Time on Page AND 70% Scroll Depth. Cost Per Time on Page Event. Link Clicks.

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Metrics Facebook CPC Eventful 212

Social Email Marketing

NOVEMBER 8, 2010

Recent studies regarding search engine marketing conversion, have shown that many companies are still neglecting their landing pages. Tags: Conversion conversion process email marketing landing page conversion optimization SEA search engine marketing conversion user experience.

Conversation 81

Conversation Tips Engineering Process 81

Jon Loomer

FEBRUARY 15, 2023

Create a Meta Pixel Event that Fires After Viewing a Page for 60 Seconds Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page Create a Quality Visitor Event If you’ve already completed the steps above, the most difficult tasks are finished. If you haven’t done these things yet, you’re in luck.

Eventful 177

Eventful Aggregator Google Conversation 177

Jon Loomer

SEPTEMBER 13, 2023

If you optimize for link clicks, landing page views, or even leads, you can expect that the vast majority (if not all) of those actions will come from the cheapest countries. For example, you may have a 5% conversion rate to a certain landing page from organic traffic. We should not expect both groups to act the same way.

Advertising 177

Advertising Conversation Issues Buy 177

Social Email Marketing

JUNE 16, 2011

Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to increasing conversions on your website. With the power of email, search and, yes, even social, in driving so much traffic, having landing pages which are rich in.

Conversation 81

Conversation Tips Marketing 81