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Why Klout Doesn’t Measure True Influence

Waxing UnLyrical

I’ll admit that it’s fun to bash Klout. I have the belief that, despite what Klout says, it ties a large part of how “influential” you are directly to how much you tweet. That’s my Klout score over the past several weeks. Here’s the question : am I less influential than I was in March?

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Ridiculous.

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#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. This evolution of Klout allows users to ask questions of experts. Details in this Wired piece.). As always the full #measurePR Transcript, May 14, 2013 is available.

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Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? My view on this is that FB likes is not the right metric, but I am not sure what is… Great Question isn’t it? of direct ticket sales.

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We’ve Updated Our Influence Measurement Guide

The Realtime Report

Klout and Kred now both offer brand pages, and have recently introduced new consumer-facing make-overs. Tools like Traackr, mBlast and Appinions have all updated and enhanced their analytics and the support that they offer for tracking real-time conversations or managing influencer marketing programs.

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Interesting question, isn’t it? My question is “what can I do for them&#. Many high-Klout folks auto-follow. So, if you are looking to increase your Klout score, find others who have high scores. So, if you are looking to increase your Klout score, find others who have high scores.

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Why targeting matters… a @Klout fail

Jeff Esposito

I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. While it sucked the whole joy out of my Monday morning, the whole incident could have been avoided if either OneHopeWine.com or Klout used a few filters. I like getting free stuff.

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