Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Klout , Peer Index or Kred score? Answer or ask a question? Is influence based on number of connections? A combination of all of the above? Will you share their blog posts?

Influencer 135

Influencer Klout URL Social Media 135

Convince & Convert

NOVEMBER 1, 2011

And for everybody watching this, I did not seed that question. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. Brian: I really like that question. That is the difference between social capital and influence, because they’re very different.

Klout 122

Klout Social Capital Influencer Social Graph 122

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Finding value in Klout like sites. 5 Questions Social Media Marketing Analytics Can Answer. Tracking the KPIs of Social Media. Measuring online influence. Related articles.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

MARCH 6, 2012

I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown. The first half of the book basically explores that question. People would be violent in there.

Klout 123

Klout Influencer Case Study Proposal 123