Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Keyhole.co

NOVEMBER 8, 2023

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?

Social Media 52

Social Media Policies Guidelines Privacy 52

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 190

Social Media Marketing How To Social Media Management 190

Sprout Social

AUGUST 21, 2023

In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. AI misuse or neglecting ethical concerns can result in a damaged brand reputation, product failures, litigation and regulatory issues.

Marketing 90

Marketing Privacy Policies Issues 90

SocialFish

APRIL 7, 2011

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. Every social media practitioner ( Maddie, Lindy , and me to name a few) will tell you that you need one.

Policies 222

Policies Social Media Handbook Guidelines 222

Mindjumpers

MARCH 4, 2012

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent.

Social Media 237

Social Media How To Sentiment Data 237

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers.

Examples 59

Examples Brands Sentiment Reputation 59

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees.

Policies 186

Policies Education Social Media Marketing 186

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 105

Strategy Sentiment Patterns Marketing 105

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

SocMed Sean

DECEMBER 6, 2011

Social media and social networking are both about connecting people. Without people and their personal relationship information, social media sites like Facebook and Twitter would be reduced to…well…MySpace. Recently, I have been having issues with my iPad. Those people.

Apple 235

Apple Social Media iPad Policies 235

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Their presence is monitored all day.

Airlines 232

Airlines Social Media Collaboration Travel 232

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers.

Policies 111

Policies Social Media Guidelines Privacy 111

Webbiquity SMM

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Eventful 179

Eventful Social Media Technorati StumbleUpon 179

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Severity of issue. Spread of issue. Is that ideal?

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

The Realtime Report

NOVEMBER 22, 2022

This way of using a HRMS can also assist business owners in recruiting, training, and organizing staff in the first place. Remember that, if you fail to prevent data of your customers from leaking, lasting damage can be inflicted to your brand’s reputation. However, data analytics can help you to weed out such ‘teething issues’.

Data 91

Data How To Class Analytics 91

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. Naturally, they took to social media in droves to air their frustration and chastise Expedia Canada.

Sentiment 52

Sentiment Analysis Brands How To 52

Proactive Report

FEBRUARY 27, 2021

Witness the Coca Cola debacle of “sensitivity” training intended to lessen racial tensions in the wake of the Black Lives Matter movement. Now they have a reputation management issue on their hands. What no doubt started as an attempt to improve their corporate culture turned into a PR nightmare.

Sentiment 64

Sentiment Reputation Training Issues 64

Sprout Social

NOVEMBER 8, 2023

This allows you to react promptly, preventing issues from snowballing. For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. By doing so, they prevent early negative reviews from damaging the game’s reputation. Here’s how.

Sentiment 111

Sentiment How To Analysis Review 111

Dave Fleet

NOVEMBER 8, 2010

Old page: New Page: The uproar has done more than just mire the reputation and Facebook page of the magazine; it has also cost them advertisers as some have apparently pulled their ads in protest. It also turned into a mainstream media story as numerous outlets (including the Washington Post and the Guardian) picked-up on the controversy.

Public Domain 375

Public Domain Issues How To Policies 375

Sprout Social

OCTOBER 19, 2023

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

Social Media 164

Social Media Yahoo Discount Training 164

Lucy Hall

SEPTEMBER 29, 2016

A look at the importance of content moderation in Social Media Social media, blogs, forums and the like are outlets for people to express themselves, to share experiences bad and good with their connections or with people of similar interests. It’s like turning a blind eye to what people could be saying about you.

Social Media 60

Social Media Content Social Media Management Guidelines 60

Sprout Social

JULY 12, 2022

For businesses embroiled in scandal, recovery can take time; 30% of board members say their companies’ reputations rebounded in less than a year after a brand crisis, while 16% said the recovery took four years or more. The role of social media in crisis communication. Think of the damage that could occur in that length of time.

Examples 112

Examples Brands Sentiment Reputation 112

Myrland Marketing

SEPTEMBER 1, 2021

Many times, I am called in to do LinkedIn training for partners, and the thought process there, and I get it, is that these people are the rainmakers in the firm. But for those who are not yet investing in associate training and development, what you need to remember is that these people are your future rainmakers. What About Partners?

Marketing 96

Marketing Training Reputation LinkedIn 96

Keyhole.co

MARCH 6, 2024

The social media scene is noisy. This is where social media sentiment analysis comes in to save the day. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. What is social media sentiment analysis and why does it matter?

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Laurel Papworth

OCTOBER 16, 2016

Hey there, teachers and school type people, tomorrow (Tuesday 19th October) I’m running some webinars with TTEDSC and NBN on how Schools can us Social Media Marketing Strategies. Session for Staff managing social profiles, pages & groups (Eg. WRITING A SOCIAL MEDIA STRATEGY. Facebook or elsewhere).

Social Media 40

Social Media Module Avatar Course 40

Sprout Social

JANUARY 12, 2023

When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. Marriott International CEO Anthony Capuano was a guest speaker for the course, designed to train hospitality professionals in using sustainable practices.

Brands 130

Brands How To Authentication Exercises 130

Ignite Social Media

DECEMBER 14, 2016

When I first heard about brands using Chatbots in marketing, specifically on their social media channels, I was skeptical. While scenario planning is vital to the success of a Chatbot, you also have to be ready for unexpected comments … this is social media we’re talking about, after all. Prepare for the Unexpected.

Social Media 60

Social Media Tips Authentication Communities 60

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. This is important considering skill gap is a major issue in many marketing teams. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

Reputation 120

Reputation Review Sentiment Software 120

Sprout Social

JUNE 27, 2016

Every company’s worst nightmare is experiencing a social media fail. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing social media blunder.

Social Media 64

Social Media How To Policies Hashtag 64

Firebelly

DECEMBER 5, 2013

Social media for marketing and customer service will continue to grow. Residents use social sites, such as Facebook, to become part of a “virtual community” at their apartment buildings. Social sites allow for us to be responsive and attentive in an environment that our residents prefer.

Real Estate 271

Real Estate Marketing Automotive Smart Phone 271

Sprout Social

AUGUST 15, 2023

NER is manually coded into a machine-learning model with annotated data to train the model into recognizing important entities from unstructured data. NER is also critical in tracking brand reputation. It helps AI tools identify negative brand mentions as and when they occur in social comments and DMs.

Brands 85

Brands Sentiment Analysis Marketing 85