SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 140

Data Social Media Sentiment Team 140

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Sentiment and conversation trends matter. Here are a few thoughts from my perspective.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales. 15 social media monitoring tools. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. The CEO of Starbucks had a meeting with the men to offer a personal apology.

Examples 59

Examples Brands Sentiment Reputation 59

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. And from there analyzed and tracked the changes in volume and sentiment for each topic by quarter.

Social Media 230

Social Media SM2 Energy Microblogging 230

The Realtime Report

FEBRUARY 12, 2017

G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. From this data, a few market trends have developed on key benefits and areas in need of improvement across the marketplace.

Analytics 107

Analytics Meeting Tools Sentiment 107

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media?

Social Media 131

Social Media Privacy Marketing Policies 131

Sprout Social

JUNE 27, 2023

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Profiles tab: View metrics at the individual profile level.

Review 126

Review Brands How To Analysis 126

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

NOVEMBER 7, 2023

Equipped with data from your detailed reports, you can tweak your Twitter marketing strategy to better align with your business goals. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. How do you do this?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

JULY 20, 2023

Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Despite the issues, is it actually worth investing your money in paid tools?

Industry 52

Industry News Google Brands 52

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 91

Tools Sentiment How To Team 91

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Take Slack , for example.

Survey 91

Survey Brands Sentiment Template 91

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Yes, it’s worth it. .

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

FEBRUARY 6, 2023

Establishing your presence on social and responding to comments makes you part of the conversation. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want. And don’t forget about social listening.

Features 99

Features Social Media Curation Geotagging 99

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Sentiment and conversation trends matter. Here are a few thoughts from my perspective.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

SEPTEMBER 20, 2023

Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand. It helps you to stay on top of your audience’s changing perception and notice PR issues you must prioritize. Solve it promptly and update them.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Metrics Data Team 143

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. Brand sentiment.

Data 94

Data Social Media HootSuite Template 94

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? Your social media plans should include a laser focus on both of these if you want to succeed. My recommendation is that you always take an audience based approach to any type of marketing on or offline.

Social Media 147

Social Media Training Startup Team 147

Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Especially if the sentiment is positive, be sure to reply to these mentions! How to monitor Twitter mentions.

Twitter 145

Twitter HootSuite Notification Analytics 145

SocMed Sean

MAY 1, 2012

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Leave a comment!

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Ignite Social Media

AUGUST 18, 2017

With social media’s ever changing vocabulary, we break down the most important industry buzzwords that every marketer needs to know and understand. The most popular way to get a brand’s attention is to drop a message or post on a social platform rather than dialing to a customer service desk for resolving an issue.

Social Media 87

Social Media Sentiment Analytics Feed 87

Ignite Social Media

AUGUST 18, 2017

With social media’s ever changing vocabulary, we break down the most important industry buzzwords that every marketer needs to know and understand. The most popular way to get a brand’s attention is to drop a message or post on a social platform rather than dialing to a customer service desk for resolving an issue.

Social Media 74

Social Media Sentiment Analytics Feed 74

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Why do law firms and lawyers need rules for social media? But it’s often a breeze full of factual errors.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. Or, more specifically: To decrease the time it takes a customer to solve an issue by 20% on average this quarter. Use Hootsuite Streams to track them across every social network. Why you should have one.

Template 77

Template Templates Strategy HootSuite 77

Keyhole.co

MAY 25, 2022

For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience.

Analytics 52

Analytics Social Media ROI Metrics 52

Talkwalker SM

JULY 23, 2015

Intimate knowledge of markets and customers alike is the key to success for any brand. Market Research: Fashion Trends From NYC to LA. Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Sprout Social

APRIL 21, 2020

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.

How To 124

How To Social Media Management Metrics Team 124

Socialized

MAY 13, 2010

You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid. Facebook will issue a watered down explanation — it won’t be an apology.

Privacy 150

Privacy Facebook Microsoft Social Networking 150

Sprout Social

APRIL 15, 2024

Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. Don’t wait to know everything before issuing a response and starting damage control. The right crisis management tool also helps with: Analyzing brand sentiment.

Press Release 92

Press Release Banking Reputation Marketing 92

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. They are very useful to monitor conversations online and deal with any issues (positive or negative) as they occur. Sentiment Analysis.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77