Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147

Trends Strategy Marketing Authentication 147

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Is Twitter Facing Challenges As A Social Network? Is Twitter Still A Good Marketing Platform? Reasons To Continue Marketing On Twitter. Twitter Users Often Expect Customer Service Support.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sherrilynne Starkie

MARCH 24, 2018

Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data. This is not the end of social media marketing.

Social Media 284

Social Media Facebook Privacy Marketing 284

The Marketing Blog

SEPTEMBER 19, 2010

Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. The device allows users to exchange their contact details and social networking profile within a few seconds.

Social Networking 240

Social Networking Web 2.0 iPhone Mobile 240

Webbiquity SMM

JANUARY 11, 2013

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Since the backlash with Instagram, other social networks have been tip-toeing in their approach to changes in terms of service.

Social Networking 171

Social Networking Privacy Policies Foursquare 171

Direct Marketing Observations

JANUARY 17, 2012

The tug-o-war for your time when you participate on multiple social networks can be difficult. On the networks that matter to you or on the networks where you HAVE to participate? For those that are part of internal corporate networks, it can be an issue. Who get’s it and who doesn’t?

Social Networking 170

Social Networking Exercises Influencer Issues 170

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing.

Social Media 178

Social Media Marketing Hubspot Trends 178

Mindjumpers

SEPTEMBER 28, 2010

Hearing Chris Hughes speak about the social networking site, definitely made me think two things: 1. Making people participate With the understanding in mind that sometimes certain ideas that already exist need a twist and a marketing strategy to really hit the roof, I think Jumo has great potential to do exactly that.

Social Networking 227

Social Networking Sites NGO CSR 227

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Team 160

Team Marketing B2B Eventful 160

Direct Marketing Observations

JULY 19, 2010

Yoono connects you to your social networks and messengers. It unifies your status updates into a single stream of information and lets you update your status across all your social networks at once. Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. Digital is facing a trust crisis.

Privacy 397

Privacy Eventful Compete Report 397

Direct Marketing Observations

MAY 10, 2010

1) Not 2 weeks prior to this happening, I was on television and in front of a live audience, as well as members of the school board, explaining why I did not see the point in children (freshman to sophomores on down) using Facebook, let alone a social network at all. Here’s 4 of them. They’re too young. One of many.

Social Networking 198

Social Networking Privacy Activities Facebook 198

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Let’s dive into some of them in detail.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Jon Loomer

AUGUST 27, 2015

Facebook Business Manager is probably one of the most powerful yet most unpopular tools created by the social network. Over time, many of its tasks were simplified, many bugs fixed, and now Facebook has created good support platforms and groups to help marketers with the issues they find. Click To Tweet.

Issues 125

Issues Facebook Advertising Collaboration 125

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Social listening is about looking at relevant online conversations and trends. Sound familiar?

Social Media 213

Social Media How To Survey Analytics 213

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media.

Trends 166

Trends Marketing Influencer B2B 166

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. These enable you to create data-driven, customer-centric marketing strategies that can improve your return on investment.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Not convinced?

Statistics 145

Statistics Social Media Marketing Survey 145

Saying It Social

APRIL 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on!

Social Networking 136

Social Networking Sites How To StumbleUpon 136

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media. Marketing Must be Integrated.

Trends 277

Trends Smart Phone Marketing Mobile 277

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Ignite Social Media

APRIL 2, 2020

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. We recently hosted a webinar on TikTok.

Marketing 217

Marketing Authentication Trends Feed 217

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job? You're doing great.

Questions 141

Questions Social Media HootSuite Marketing 141

Sherrilynne Starkie

MAY 4, 2013

Telling a compelling story is the key to getting content shared across social networks, extending reach, increasing visibility and thereby creating awareness. It seems likely, but there is one little issue that could hinder long-term success: sincerity. Dove ’s ‘Real Beauty Sketch’ video is a perfect example.

Marketing 295

Marketing Campaign YouTube Buy 295

Saying It Social

MARCH 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to add Social Networking Buttons to Your Email Signature in Outlook 1st Ta sk: Downloading the Icons to Your Desktop Go to [link]. Does anyone else share my same frustration or is it not really an issue for you?

Social Networking 186

Social Networking How To StumbleUpon Digg 186

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies.

Social Media 208

Social Media API Reputation Compete 208

Small Business Mavericks

SEPTEMBER 11, 2011

Does your company need its own private social network? Let’s talk about why you might want a private social network. Another reason you might use a private social network is for training purposes. Chatter itself offers its top 10 ways to use a private social network : Connect with experts.

Social Networking 87

Social Networking Collaboration Training Small Business 87

Saying It Social

MAY 6, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Skipping the First Step of Your Daily Social Networking Maintenance? Daily Social Networking Tasks: It’s not all about content blasting. « Saying It Socia… [.] link] [link] [.]

Social Networking 140

Social Networking Skills StumbleUpon Digg 140

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Direct Marketing Observations

MARCH 4, 2010

The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. With that being said, in my opinion, here are the best social networks for health and fitness that I’ve found. It engages, challenges, interacts, revolves around community and it is totally wired socially.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Ignite Social Media

FEBRUARY 17, 2021

The world of marketing is certainly one industry to keep an eye on. Many marketers were forced to throw their plans out the window and scramble to strategize new ideas. Today, we’re focusing specifically on the world of social media marketing, looking at what aspects of the industry have been altered in response to COVID-19.

Social Media 176

Social Media Marketing Influencer Team 176

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

Consultant 309

Consultant Social Media Curata Sysomos 309

The Realtime Report

MAY 20, 2017

4 Ways To Boost Your Company’s Digital Marketing Strategy. The world of marketing is constantly shifting and changing, and digital marketing is no exception. What exactly do customers expect when it comes to your digital marketing campaigns and strategies? 1) A Strong Social Media Presence. 2) Interesting Content.

Strategy 142

Strategy Marketing Social Networking Social Media 142

Sprout Social

OCTOBER 5, 2021

Despite more frequent business pledges, consumers remain skeptical– 52% believe brands that take stances on societal issues are just trying to drive sales. As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. — JLO BEAUTY (@jlobeauty) January 12, 2021.

Brands 110

Brands Marketing Apparel Issues 110