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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Is there a high-performing tactic, channel, or platform you’re not currently using? But her biggest platform is LinkedIn , where she’s amassed around 160,000 followers. Forums are such a unique window to the world, and provide massive insight. — Have you missed an important update to a key tool? Where Can You Find Them?

Marketing 240
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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms. They’re showing off.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257
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The case for better social media technology in 2024

Sprout Social

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights. Let’s dive in.

Strategy 123
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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. This year’s analysis draws from an impressive 6.2 Unreasonable statement?

B2B 105