Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

B2B 69

B2B Social Media Strategy Reputation 69

Oktopost

NOVEMBER 22, 2023

Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

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B2B Trends Social Media UGC 117

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This brings us to our top tip: do employee advocacy, but do it right. Expanded reach: People follow people rather than companies.

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Examples B2B ROI Analytics 136

Oktopost

APRIL 9, 2024

Insights into your target audience- Demand gen focuses on learning how to communicate effectively with your customers, giving you actionable insights into their needs, values, and behavior Source How does B2B demand generation work? At the same time, these campaigns also benefit significantly from planning and organization.

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B2B Marketing ROI Hubspot 62

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish? What is Employee Advocacy?

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B2B Metrics Comparison Education 62

Oktopost

FEBRUARY 26, 2024

As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. As a result, B2B marketers require insights that reflect the entirety of their buyer’s journey, spanning from initial engagement to conversion.

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B2B Metrics Social Media Social Media Management 62

Sprout Social

NOVEMBER 23, 2022

And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

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LinkedIn Tips Curation Training 115

Oktopost

SEPTEMBER 15, 2022

However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. Barney tackles the tremendous level of insight he has gained while leading an advocacy program.

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B2B Apple Mobile Reputation 117

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. In practice, how does employee advocacy get off the ground – and, over the long-term, maintain momentum? Here’s what you need to know about encouraging employee advocacy. Jump to Section First of all, what is employee advocacy?

Social Media 62

Social Media How To Reputation Analytics 62

Oktopost

FEBRUARY 12, 2024

For many financial services organizations, Oktopost has become the go-to social media management platform to engage with customers and build employee advocacy programs. Supporting Employee Advocacy Program Adoption: By streamlining the archiving process, the Oktopost and Smarsh integration encourages employee advocacy program adoption.

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API Construction Organization Meeting 62

Oktopost

MAY 22, 2023

She gives her insights into measuring success beyond vanity metrics to track brand awareness and conversions. To wrap the show, Chloe shares how she’s approaching launching an employee advocacy program and the tactics she’s using to get the wider organization’s buy-in!

Strategy 118

Strategy Tips Apple Social Media Management 118

Oktopost

MARCH 14, 2023

Employee advocacy programs have become increasingly popular in recent years. As companies look for new ways to promote their brand and increase their social media engagement, advocacy programs are an attractive and effective solution. Measuring Advocacy Performance Across Segments The benefits of this update are clear.

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Groups Groups Engagement Report 75

Oktopost

APRIL 6, 2023

Most of us can list off a few companies that, these days, just seem to know more than their counterparts – they have better insight, and more practice-based understanding – and most of us would rather lend those companies our business. What is social advocacy, and how does it support thought leadership? We know – revolutionary, right?

Exercises 69

Exercises Metrics B2B Social Media 69

Oktopost

DECEMBER 9, 2020

Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program. Listen in and learn best practices for any employee advocacy program into 2021. Looking for More About Employee Advocacy?

Social Media 147

Social Media B2B Startup Apple 147

Oktopost

MAY 16, 2022

Represented by Colin Day, Oktopost’s Managing Director EMEA, and Andrew Davies, Marketing Director at Capco , we highlighted some of our biggest insights into getting actionable value from social media, and how to do it for yourself. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. From employee advocacy?

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B2B Engineering Social Media Privacy 91

Waxing UnLyrical

NOVEMBER 8, 2019

Not Relying on Social Advocacy. Like SEO on the web, it’s the social advocacy that works for content marketing on social media platforms. Another major reason to give importance to social advocacy besides SEO is the increasing audience outreach and visibility of content. Not Having A Mixed Content Strategy.

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Content Curation Marketing SEO 187

Social Media Strategies Summit

MAY 25, 2021

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook Tools for Government, Political, and Advocacy Agencies. Facebook Best Practices for Government, Political, and Advocacy Agencies. Facebook can be a helpful resource in that mission.

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Communities Engagement Facebook Authentication 231

Sprout Social

MARCH 29, 2023

By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent. Glean key competitor insights by conducting a social media competitive analysis. It’s a win-win.

Social Media 101

Social Media Strategy Team Review 101

Oktopost

MAY 20, 2021

We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts , podcasts , webinars , and one-on-one sessions with our customers. So you probably already know the steps to successfully kicking off social advocacy (if you’re still not sure, click the links above!).

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B2B Policies Social Media Management Groups 118

Webbiquity SMM

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. You can also curate informative content for them and add your insights. How do you know your tactics are working?

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Social Media Tips Marketing HootSuite 267

Convince & Convert

OCTOBER 22, 2021

Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program.

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Survey How To Education Hotels 125

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. The time to build your social advocacy program is now. ” That’s where employee advocacy comes in.

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Authentication Examples Class Team 93

Buffer Social

JUNE 15, 2023

We thought through how it might look in a remote setting, and we came up with our first remote iteration in 2019: Advocacy Day. Iteration #1: A full day for replying to customers Our annual Advocacy Day was an entire day blocked out for the team to engage with our customers by replying to customer support emails.

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Engineering Team Issues Products 70

Sprout Social

MAY 11, 2023

This intel gives you the audience insights you need to create a customer-centric social strategy. With a tool like Sprout’s AI-powered social listening solution , the platform does the heavy lifting for you, sifting through millions of data points to deliver the trends, insights and key learnings you need in seconds.

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

NOVEMBER 1, 2021

Employee advocacy has a lot of benefits for both the company and the employee. Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? What is employee advocacy? Employee advocacy is the promotion of a brand or company that an individual works at. Social media advocacy.

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Training Study Metrics Social Media 124

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies. What is Customer Advocacy Marketing? 9 Advantages of Customer Advocacy. What Is Customer Advocacy Marketing?

Marketing 88

Marketing Loyalty Case Study Cost 88

Oktopost

JANUARY 16, 2024

The platform provides predictive insights, revenue forecasting, and pipeline analysis. But with an employee advocacy tool, social media marketing teams can step in and provide: content inspiration for them to publish on their personal networks. Jump Ahead Top 5 AI Sales Tools Clari Oktopost LinkedIn Sales Navigator Regie AI Exceed.ai

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Team Tools SMS B2B 62

Oktopost

AUGUST 10, 2022

A leader in customer advocacy and renowned for his time at Adobe as Global Head of Customer Advocacy, Kevin Lau unpacks the balance between successfully driving revenue and acquiring new customers all while maintaining a happy existing customer base. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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B2B Press Release Apple Loyalty 89

Buffer Social

JANUARY 20, 2023

The Customer Advocacy team will also take a look — as the team that works incredibly closely with customers, we hear from our most vocal users about what features they'd love to see us add or what parts of their current workflow they're looking to improve. The Customer Advocacy team are usually eager to try it out.

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Team Products Features Review 88

Oktopost

SEPTEMBER 28, 2023

Here’s the solution: harnessing social media engagement insights. Step 3: Uncover social media insights about your lead By now, your prospects and their social media engagement data will be visible on your Salesforce social activities tab. It’s a sales win – the kind of predictive insights you’ve wished for countless times.

Social Media 135

Social Media How To B2B Team 135

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. In addition, the data from your social employee advocacy program should not live in a silo. Choosing the Right Platform.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Hootsuite

DECEMBER 12, 2023

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. By measuring your brand sentiment automagically with Hootsuite Insights , for example. Here’s exactly how to do it. Why should execs be on social media?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. Use this launch checklist as a step-by-step guide to set up an employee advocacy program designed to encourage maximum participation. Download the template 4. Download the template 12. Get the template 21.

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Template Templates Social Media RFP 65

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. In addition, the data from your social employee advocacy program should not live in a silo. Choosing the alternative to LinkedIn Elevate.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Oktopost

AUGUST 10, 2023

to Drive More MQLs from Social Media Content Employee Advocacy B2B Influencer Marketing User-Generated Content and Social Proof Putting It All Together Get to Know Your Audience The first step in using social media for lead generation is actually understanding your leads. Often times, it’s from our own internal resources.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

SEPTEMBER 12, 2023

Business leaders and marketers are tapping into this powerful approach, both with gentle encouragement and intentional employee advocacy programs. What is employee advocacy? First a brief detour: You’ll often see the term ‘employee advocacy’ pop up in conversations about personal brands in this context.

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LinkedIn Brands Authentication Project 93

Oktopost

JULY 4, 2022

Employee Advocacy: Employee advocacy is a powerful social initiative that can amplify your brand message. In fact, we recently used employee advocacy to increase social conversions by 266%. Employee advocacy is a virtuous cycle that benefits everyone involved.

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B2B Social Media Management Metrics Social Media 131