Dave Fleet

JULY 18, 2011

Edelman’s Trust Barometer shows that search engines are the #1 source of information about companies for informed consumers. There are many cases where you will have to take a conversation offline due to privacy needs around personal information, or due to legal regulations. Shift from reactive to proactive + reactive.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

MAY 25, 2011

If you take a look at information which is collected in a similar fashion below you’ll see either no data or considerably smaller numbers than local analytics. The second challenge is using the proper tool for the job, compete specifically isn’t meant to replace your local analytics – this is not our goal.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JANUARY 18, 2012

Take some of the stress out of it by leveraging social media tools to help plan your visit: Use tools like TripIt and Plancast to see which of your contacts/leads/key vendors will be in town for the event. With over 3,100 exhibitors and over 153,000 attendees in 2012, planning your schedule at CES can be overwhelming.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

AUGUST 12, 2010

Transparency can come in a few forms : the form of humanizing the brand; the form of understanding the consumer and responding; or the form of disclosing sensitive information. Some utilize their agency as a partner; while others utilize their agency as a tool. But, what happens when you can’t be transparent?

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

AUGUST 3, 2010

When I think of examples of companies known for successful adoption of social media tools, a few names always come to mind – Dell, Radian6, Freshbooks… and Zappos. (On On a related note, all of those companies have gained a reputation for good service via social media – a topic for a future post, perhaps…).

Review 296

Review Radian6 Skills Course 296

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. Use of social media tools brings with it expectations. It means the agencies supporting you need to, too.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JANUARY 4, 2011

Welcome criticism if it can help you become better; if it’s simply based on incomplete information then stick to your goals and don’t let it phase you. Some of the tools may be free, but time and expertise isn’t. The surface level gets all of the attention. You can get good materials or you can get cheap materials.

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. While social platforms themselves aren’t highly trusted, we continue to see that “a person like me” remains one of the most trusted sources of information.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

SEPTEMBER 28, 2012

What about driving people to sign up to receive information over time? Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice. What about cost avoidance? What about customer retention, loyalty and advocacy? So is this study going to put the cat among the pigeons?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

MAY 16, 2011

In my opinion, brands make a mistake when they consider social media as purely conversion-driven tools. Once you receive them, maybe you’ll dig around for product information on the recommendation, then look for somewhere to buy it. Social media objectives vary. Top-of-mind awareness. Improved customer service and retention.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

SEPTEMBER 9, 2010

You can find more information about the book at GoogleyLessons.com. Google has a bunch of great tools that marketers can use to track their efforts. I’m working my way through a review copy of the book right now; look for a review on here in the next couple of weeks. Google is always testing.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

JANUARY 21, 2021

Richard Edelman refers to information bankruptcy , noting that in the face of an epidemic of misinformation, the institutions that we expect to guide the way in these moments – government and media – “have both failed to meet the test”. As this year’s report highlights, trust in all information sources is at record lows.

Privacy 397

Privacy Eventful Compete Report 397