Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

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Patterns Sentiment Analysis Proposal 116

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? Why should we use AI for data analysis?

Analytics 110

Analytics Sentiment Analysis Patterns 110

Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. What is a sentiment analysis tool?

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Sentiment Analysis Tools Price 59

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

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Sentiment Marketing Analysis Loyalty 129

Keyhole.co

NOVEMBER 6, 2022

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums.

Tools 52

Tools Social Media Sentiment Price 52

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

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Social Media Management Social Media Tools Analytics 142

Sprout Social

OCTOBER 19, 2023

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

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Strategy Sentiment Marketing Analysis 124

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest.

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Sentiment Analysis Brand Monitoring Trends 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. But this process comes with its own set of challenges.

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Analysis Data Sentiment Metrics 69

Sprout Social

JANUARY 10, 2024

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. What is complaint management?

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Reputation System Brands Knowledge Base 101

Keyhole.co

MAY 2, 2024

After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral. Tailoring your responses shows how well you listen, understand and appreciate the sentiment behind each mention. Here’s how to get started with LinkedIn social listening: 1.

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LinkedIn Tools Sentiment Analysis 52

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.

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Strategy FAQ Guidelines Policies 130

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 135

Hootsuite

OCTOBER 12, 2023

Minute 1-3: Listen in Your first three minutes should be devoted to tapping into your social media audience. This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. Who are they? Where do they hang out?

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Social Media HootSuite How To Template 121

Keyhole.co

DECEMBER 10, 2020

Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Imagine this: A social media manager scrounging for content stumbles upon a share-worthy graphic on Tumblr that fits with their brand’s July theme. Not convinced?

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Social Media Tips Guidelines Sentiment 103

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

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Social Media Sentiment Reputation Analysis 52

Hootsuite

JULY 24, 2023

Robust analytics and reporting features provide insight into your social media performance, audience engagement, reach, and other key metrics. Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. And stay up-to-date on industry news and competitor coverage.

Real Estate 76

Real Estate Social Media Tools HootSuite 76

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. Once your Topic is set up, it will continue to collect social data as long as it’s active. . Social listening for audience insights. that refinement process can be labor intensive. .

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Skills Sentiment Team Press Release 124

Hootsuite

JUNE 29, 2023

Nearly 75% of customers count on word-of-mouth to inform their purchases 92% of business-to-business decision-makers rely on trusted reviews for purchases Even a 5% improvement in reputation can yield a 2.5% You don’t necessarily have to sit back and accept public sentiment. That’s where social sentiment tools come in.

Reputation 107

Reputation Strategy Brands HootSuite 107

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. With effective AI prompts you can optimize these tools to extract key information from social listening and customer experience data. This process involves three stages: 1.

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Tools How To Sentiment Training 96

Hootsuite

MAY 21, 2020

What is social media monitoring? Social media monitoring is the act of monitoring social media for information relevant to your business. Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Relevant hashtags.

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Social Media Tools HootSuite Sentiment 145

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! Although we might think of “monitoring” as a passive process, it’s honestly anything but. In fact, this applies to your big-picture reputation management strategy.

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Reputation Sentiment Analysis Notification 93

Keyhole.co

NOVEMBER 19, 2020

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Cons: Users reportedly find it difficult to backtrack and find previous stats and information. Best of all?

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Tools Social Media Sentiment Price 98

Oktopost

APRIL 9, 2024

By connecting with them through a relevant and personalized marketing approach, you’ll be able to start building a relationship that will streamline the process of nurturing and converting them once they can be qualified as leads. Creating an infallible B2B demand generation strategy 1.

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B2B Marketing ROI Hubspot 62

Mindjumpers

JANUARY 25, 2013

Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived.

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ROI Metrics Crowdsourcing Sentiment 245

Sprout Social

AUGUST 28, 2023

According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Use Sprout’s AI-powered capabilities for: Business intelligence.

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Team Tools Marketing Hubspot 87

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. Social media managers live and breathe social.

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Social Media Social Media Management Authentication Sentiment 97

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Here are some of the aspects you should keep in mind: Sentiment.

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Social Media HootSuite Template Templates 145

Hootsuite

AUGUST 17, 2023

If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. 1 Social Media Tool Create. You’re welcome!

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Comparison HootSuite Hubspot Social Media Management 77

Hootsuite

MAY 1, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. What is social media governance? Social media governance is a collection of policies, systems, processes, and approval workflows. New platform starts to gain attention?

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Social Media Guidelines HootSuite Policies 105

Hootsuite

MARCH 3, 2020

Social listening is when you track your social media platforms for mentions and conversations related to your brand. It’s a two step process: Step 1: Monitor social media channels for mentions of your brand, competitors, products, and keywords related to your business. Why social listening matters.

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Tools Sentiment HootSuite Reddit 145

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. The information you get from social media analytics tools will help you determine which strategies work best.

Analytics 145

Analytics Social Media Tools HootSuite 145

Keyhole.co

DECEMBER 10, 2022

Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands. You can also set up custom alerts or “intelligent notifications” for specific hashtags and keywords based on triggers, time, or sentiments. Sprout Social. Why should you prefer Keyhole? Start Your FREE Trial.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. By employing a social listening tool , you’ll be able to track more of the conversations around your content and brand, identify the source, and measure its impact.

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Forums Reddit Analytics Sentiment 62

Hootsuite

AUGUST 14, 2023

What about one perfect social media management tool? If you’re commitment-phobic when it comes to picking a social media management platform, we get it. Good for: Medium to large businesses, marketing agencies, and major enterprises that need advanced social media management capabilities.

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HootSuite Social Media Management Price Hashtag 67

Sprout Social

NOVEMBER 3, 2022

People turn to social media to express their opinions, and that information is invaluable for your business. Departments across your business can harness insights from social media to inform their decision-making. Branded social media content should be the first pillar in your social media strategy.

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Marketing Team Social Media Skills 109