Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. What is TikTok monitoring?

Tools 79

Tools Strategy Brands Sentiment 79

Sprout Social

MARCH 27, 2019

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? Why should we use AI for data analysis?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Keyhole.co

NOVEMBER 6, 2022

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Cons: Users reportedly find it difficult to backtrack and find previous stats and information. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it? Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends.

Data 141

Data Repository Team Process 141

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

The Realtime Report

APRIL 16, 2024

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI Companies can enhance their content creation process and maintain the integrity and quality of their content by striking a balance when human writers use AI as a resource to support their work.”

Google 91

Google Aggregator Authentication Collaboration 91

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. It also uses AI insights to inform investment decisions based on factors like the timing, length and reach of a marketing campaign.

Sentiment 102

Sentiment Analysis Patterns Price 102

Sprout Social

OCTOBER 19, 2023

Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

JANUARY 10, 2024

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Complaint management is the process of handling customer complaints within an organization. Complaint management process What is a complaint management process, exactly?

Reputation 103

Reputation System Brands Knowledge Base 103

Convince & Convert

MARCH 7, 2024

Here are three tips to strengthen marketing, sales, and customer success alignment: Foster Open Communication Channels : Establish regular meetings or check-ins between marketing, sales, and customer success teams to encourage collaboration and information sharing. This report looks at the current tools used by GTM teams.

Research 139

Research Strategy Influencer Survey 139

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

BeingOptimist

MAY 17, 2023

Auto Dialing Campaigns: Understanding the Power of AI Auto dialing campaigns involve the automated process of making outbound calls to a list of phone numbers. Improved Efficiency and Productivity AI-powered auto-dialers streamline the calling process, enabling sales teams to optimize their time and resources.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Here’s a step by step process to get you started. Online reviews also give you insight into brand sentiment.

Analysis 103

Analysis Sentiment Marketing How To 103

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. Is the influencer partnership driving more brand mentions and positive sentiment online? Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand.

Brands 108

Brands How To Sentiment Metrics 108

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But this process comes with its own set of challenges. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. This will help us build our email list.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Social Media Strategies Summit

SEPTEMBER 22, 2023

Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

FEBRUARY 8, 2024

Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. What is competitor mapping?

Comparison 107

Comparison Analysis How To Sentiment 107

Sprout Social

OCTOBER 15, 2020

Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. What is brand monitoring?

Brand Monitoring 140

Brand Monitoring Brands Sentiment Reputation 140

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This information can help shape your own strategy. What is competitive monitoring?

Sentiment 94

Sentiment Metrics Analysis Trends 94

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. But how do these tools identify relevant information from the barrage of conflicting data online? How does named entity recognition work?

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

MAY 31, 2023

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Now, we’re changing our processes to accommodate state law.

Sentiment 120

Sentiment Press Release Analysis Team 120

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Executive communications .

Skills 126

Skills Sentiment Team Press Release 126

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although we might think of “monitoring” as a passive process, it’s honestly anything but. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 95

Reputation Sentiment Analysis Notification 95

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. With effective AI prompts you can optimize these tools to extract key information from social listening and customer experience data. This process involves three stages: 1.

Tools 97

Tools How To Sentiment Training 97

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 84

Analytics Conversation Brands Sentiment 84

Hootsuite

APRIL 25, 2024

Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. This can help inform strategic decisions and optimize marketing efforts. Trend-tracking. Reputation management.

Curation 88

Curation Social Media Management Tools Social Media 88

Sprout Social

JANUARY 11, 2024

These tools create positive experiences and inform brands on how to improve their service. This includes sentiment analysis, unsatisfactory responses and your top reps. Having a pulse on all of the above informs how you can improve your customer experience and eliminate bottlenecks. What is customer service software?

Software 84

Software Tools Knowledge Base Hubspot 84

Pam Moore

APRIL 2, 2024

AI enables marketers to harness vast amounts of data, automate processes, and gain valuable insights to enable data driven decisions. Improved Data Analysis and Decision Making AI empowers marketers to analyze vast amounts of data, uncover actionable insights, and make informed decisions with confidence.

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Maybe some processes are repetitive, or some solutions cause more friction. These offer qualitative insights into the buying process.

Examples 101

Examples Template Templates How To 101

Sprout Social

JANUARY 9, 2024

The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. The tools also need a layer of usability so that everyone (not just data analysts and IT team members) can get the information they need.

Social Media 122

Social Media Sentiment Data Team 122

Sprout Social

OCTOBER 4, 2023

Here are 3 brands who have developed a creative Tagging strategy for marketing campaigns and beyond, and how it empowers them to streamline otherwise complicated reporting processes. London-based retailer River Island uses Tags to make this reporting process easier. Using a specific Inbox Rule automates this process.

Strategy 120

Strategy Brands UGC Marketing 120

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. They pick up on any keywords, such as names or topics, that are important to your company and then report any relevant information back to you.

Sentiment 52

Sentiment How To Reputation Analysis 52