Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

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Analysis Data Sentiment Metrics 71

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. By employing a social listening tool , you’ll be able to track more of the conversations around your content and brand, identify the source, and measure its impact.

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Forums Reddit Analytics Sentiment 62

Keyhole.co

MAY 16, 2023

The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. Why should you actively pursue media monitoring?

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Tools Sentiment Analysis Metrics 52

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Measuring Your Influencer Campaigns.

Influencer 130

Influencer Strategy Sentiment Marketing 130

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. They pick up on any keywords, such as names or topics, that are important to your company and then report any relevant information back to you.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This quick feature lets you narrow down your tracker list so you utilize your monthly quotas only monitoring data that’s truly effective and impactful. Pros It is easy to monitor the success of marketing campaigns.

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Industry News Google Brands 52

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 93

Sentiment Analysis Tools API 93

Keyhole.co

MAY 3, 2023

Qualitatively, by monitoring who’s interacting with your hashtag, you can start to build a profile of your audience, and then continue to evolve your content to suit their needs. Quantitatively, you can get real data that helps inform your strategy. For example, you may learn that men prefer #HashtagA, but women prefer #HashtagB.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

FEBRUARY 13, 2019

The answers to these questions reach beyond brand and even marketing. They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. What do they like? What don’t they like?

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Keyhole.co

SEPTEMBER 12, 2023

That requires regular monitoring of responses on your campaigns and conversations around your brand. With manual processes, it’s impossible to keep track of every time a customer mentions you. A social listening tool can monitor millions of online conversations and notify you when someone talks about your business.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

OCTOBER 13, 2023

Also, this type of recruiting includes employer branding and influencer marketing. Social media helps employers spread key information about their company values and culture. Each social network has its own audience, which allows to send the right information to the right job seekers.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

MAY 31, 2023

It is the process of comparing your social media performance against your competitors’ social media performance. This information will help you to develop a more effective social media strategy and to identify opportunities for growth and improvement. Now how would you do that? Competitive benchmarking is the long-lost answer.

Social Media 52

Social Media Strategy How To Analysis 52

Sprout Social

JUNE 15, 2020

Cutting through the jargon and legal mumbo jumbo, the concept behind GDPR is simple: businesses can’t collect or process the data of consumers without consent. Piggybacking on the last point, consider how social media listening can give you a better sense of how followers feel about your brand.

Social Media 130

Social Media Privacy Marketing Policies 130

Keyhole.co

MAY 30, 2023

If you notice that your competitor has more modern and trendy branding, consider updating your branding to better appeal to your target audience. Use your gathered information to identify areas to improve your products or services. Remember, analyzing your competitor’s products and services is an ongoing process.

Analysis 52

Analysis How To Marketing Price 52

Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for.

Sentiment 59

Sentiment Analysis Tools Price 59

Hootsuite

OCTOBER 28, 2019

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

APRIL 15, 2024

This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed. Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management?

Press Release 90

Press Release Banking Reputation Marketing 90

Keyhole.co

OCTOBER 21, 2023

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

JUNE 29, 2023

What people think of you as a person may or may not matter to you (for example, if you are Joan Jett), but when it comes to your brand, your rep is everything. You don’t necessarily have to sit back and accept public sentiment. You can be an active participant in cultivating and defending your brand. The good news?

Reputation 110

Reputation Strategy Brands HootSuite 110

Hootsuite

MAY 16, 2023

And sometimes, someone will spread misleading information. With a reputation management plan, you’ll know when someone calls out your brand and the mood of that mention. It continues with steps to mitigate negative sentiment. It includes ways to humanize your brand and promote the positive vibes your fans share.

Reputation 111

Reputation Social Media HootSuite Sentiment 111

Keyhole.co

OCTOBER 31, 2023

What benefits will you get for conducting this seemingly complex process? You can run sentiment analysis on the gathered data to go deep into past audience responses. By evaluating historical data, brands can also measure how their past content performed, identify strategies that worked, and refine them to suit the current trends.

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Data Twitter How To Reputation 52

Hootsuite

JULY 17, 2023

Knowing what people are saying about you isn’t just a vanity exercise — this is critical information that can impact your business. Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. See how it works today!

Reputation 74

Reputation Tools HootSuite Sentiment 74

Sprout Social

JANUARY 5, 2023

Social listening involves analyzing conversations and trends related to your brand. Insights from these conversations are used to make informed marketing decisions. These answers can inform your messaging and improve your content strategy. Not to mention uncover opportunities to find influencers and brand partners.

Social Media 81

Social Media Sentiment Hashtag Analysis 81

Keyhole.co

MAY 12, 2023

Online reputation spans the information that people can find about you online. This includes your social media profiles, blog posts, comments on other posts, and anything else that might appear when someone searches for your brand name. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Sprout Social

FEBRUARY 29, 2024

Socialinsider enables its users to monitor metrics like views, engagement, follower growth and more, while also giving them access to information like historical content trends and top-performing content. Automate analytics reports to make your reporting process even smoother. Pricing: Starts at $32/month.

Analytics 96

Analytics Tools Strategy Price 96

Keyhole.co

OCTOBER 31, 2022

In a world with an overflow of information, setting up social media marketing can be just the beginning of a complex process. It involves consistently monitoring and evaluating your audience’s needs and preferences. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack.

Hashtag 52

Hashtag Analytics Tools Price 52

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Updated – November 2020. Agorapulse.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” To get better-quality information, you should use all the available sources of robust data, including SEO. Monitor your social media channels from one place 3.

Data 52

Data Social Media Strategy CPC 52

Keyhole.co

DECEMBER 1, 2020

In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. It involves consistently monitoring and evaluating your audience’s needs and preferences. Well, this process is made extremely easy with the hashtag analytics right tools. Pricing starts at $24.95/month.

Hashtag 106

Hashtag Analytics Tools Price 106

Keyhole.co

DECEMBER 5, 2022

This is because videos are more informative, which their audience needs to drive purchase decisions. With this information, you will be equipped to compete in the marketplace. Here is an easy-to-follow process for doing a social media competitive analysis: 1. You can even use ‘SMART’ goals to guide your goal-setting process.

Analysis 52

Analysis Social Media How To Sentiment 52

Keyhole.co

MAY 24, 2023

You can see what’s working for them and what’s not and use that information to improve your own business. This information will help you spot the leaks in your own SEO strategy. This in turn can help with blog research and both informational and conversion-based terms.

Analysis 52

Analysis Types Tools Price 52

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. A solid publishing and scheduling tool must be intuitive on top of easing the publishing process. That’s where social media listening comes in.

HootSuite 107

HootSuite Brands Price Collaboration 107

Keyhole.co

DECEMBER 10, 2022

Whatever your social media marketing scope is, Emplifi alternative Keyhole can monitor it. From campaign monitoring to influencer marketing or from brand monitoring to market research, Keyhole has features to track and analyze multiple metrics. Why should you prefer Keyhole? Start Your FREE Trial. Sprout Social.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Keyhole.co

MARCH 4, 2024

As your most direct link to the customer, it can be leveraged to gain trust and influence the attitudes toward your brand reputation. Brand monitoring helps you to control the narrative and protect your reputation. Data-based decision-making is based on proof and evidence, often leading to better quality processes and results.

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Examples Social Media How To GPS 52

Keyhole.co

FEBRUARY 13, 2022

Using Keyhole, you can find, identify, track, and reach out to your influencers: You can also conduct a detailed and in-depth sentiment analysis of social media posts over time: With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. BrandMentions.

Analytics 52

Analytics Social Media Tools Price 52

Oktopost

JULY 24, 2023

The best way to do this is by centralizing your efforts on a single, purpose-built social media marketing platform where you and your team can oversee the whole process of building your brand persona on social media. What’s more, this data can (and should) directly inform the next stages of your strategy. Visualization is key.

ROI 62

ROI Analytics Social Media Curation 62

Oktopost

MARCH 28, 2022

Social Listening : Can you engage in brand monitoring? Does the platform provide social sentiment analysis ? 2) Hootsuite Alternative for Brand Monitoring: Agorapulse. Custom reports – Access basic performance reports in seconds and create custom reports to inform you of follower engagement and trends.

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HootSuite Tweetdeck Social Media Management Comparison 100