Convince & Convert

FEBRUARY 21, 2024

Quick Policy Guidance Your employees should have a general idea of what they can and cannot use ChatGPT for when it comes to workplace use. The sooner you get quick policy guidance out the better. It may take your organization months to cement more specific and in-depth AI-use policies and guidance. You know, for work stuff.

Training 152

Training Policies Team Guidelines 152

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. What are AI ethics?

Marketing 89

Marketing Privacy Policies Issues 89

Sherrilynne Starkie

NOVEMBER 18, 2017

Seventeen countries say that fake news has played an important role in recent elections, according to a report from Freedom House. Trust Indicators include information on news publisher ethics, corrections, and fact-checking policies as well ownership structure and masthead information.

Social Media 283

Social Media Twitter Facebook Policies 283

Socialmedia.biz

JULY 9, 2018

From a marketing standpoint, 80% of businesses worldwide use more than one social media platform to generate leads (61%), improve search rankings (58%), develop enterprise partnerships (54%), reduce offline advertising expenses (47%), increase sales (43%), and gather marketplace insight. What is a Social Media Policy?

Policies 70

Policies Social Media How To Privacy 70

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. Secure Your Login Information. Step 3: Review Your Social Policy. Hackers can use such accounts to share misleading and incorrect information about your business to damage your brand’s reputation. Phishing Attacks.

Social Media 125

Social Media How To Policies Authentication 125

The Realtime Report

JUNE 12, 2023

Cybercriminals scour healthcare networks looking for protected health information (PHI). PHI draws a high price on the black market and, unlike credit card data theft, can go undetected for years. The number of these devices has exploded over the past decade.

Insurance 171

Insurance System Organization Mobile 171

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118

Strategy Facebook Marketing FAQ 118

Sprout Social

JULY 28, 2020

With in-person shopping making a comeback, social will again play an important role in keeping customers updated on information that will impact their in-store experience. As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone.

Strategy 133

Strategy Retail Marketing How To 133

Ignite Social Media

FEBRUARY 28, 2020

Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via the platforms. Facebook reported that “ more than 130 million users tap on tags in Instagram shopping posts”, so shopping behavior is already a huge part of the app.

Instagram 149

Instagram Facebook Policies Buy 149

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Buffer Social

JULY 31, 2023

To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. Conversely, a report showed that AI was a major reason for over 4,000 layoffs in May 2023. A report found that of 77 AI-written articles, 41 contained errors.

Team 72

Team Examples Content Policies 72

agora pulse

JUNE 1, 2016

If there is more than one person involved in your social media accounts, then it is essential to have an effective and clear social media policy. When most articles talk about creating a social media policy, they focus on preventing major social media fails that can hurt a company image in drastic (and sometime irreparable) ways.

Policies 60

Policies Social Media How To Training 60

agora pulse

SEPTEMBER 24, 2020

What can clients expect from a social media marketing agency? Potential clients first start to consider working with a social media marketing agency or practitioner for many different reasons. Most social media marketing agencies offer set services for flat fees. Social media agencies should provide regular reports to clients.

Social Media 99

Social Media Marketing Social Media Management Report 99

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Petersburg College says, “The interactions between people and brands are way more informal now. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media 130

Social Media Marketing Social Media Management Issues 130

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

The Realtime Report

AUGUST 17, 2021

11 Social Media Marketing Challenges Successful Business Must Overcome. Are you keen to boost your social media marketing effort? It’s worth noting that several social media marketing challenges could stand in your way. Through this post, you’ll identify the most common challenges to digital marketing and how to beat them.

Social Media 91

Social Media Marketing Social Media Management Policies 91

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Reputation 125

Reputation B2B Guidelines Policies 125

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Sprout Social

MAY 8, 2023

Keep reading for more tips from Kelley Gordon, an expert in copyright and intellectual property law, and examples that will help you create a proactive social media policy. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Social Media 109

Social Media UGC Policies Guidelines 109

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 131

Social Media Privacy Marketing Policies 131

The Realtime Report

SEPTEMBER 8, 2020

If an online user is unfamiliar with your brand, they will look for symbols of credibility that will convince them they are safe to hand over their personal and financial information. Adding a privacy policy. It has been reported that consumers spend an incredible 85% of their time on mobile apps. Launch an App.

Badge 180

Badge How To Discount Project 180

Hootsuite

APRIL 25, 2023

As new platforms emerge, fraudsters shift their strategies and move to new markets. For those who deal with personal or sensitive information — like healthcare or financial services — the stakes are even higher. Remember: They think the information, messages, and offers coming from those fake accounts are actually coming from you.

Social Media 88

Social Media Brands Tips HootSuite 88

Hootsuite

MAY 20, 2020

According to the latest EY Global Information Security Survey , 59% of organizations had a “material or significant incident” in the past 12 months. That could mean false information that’s damaging to your business. But they can actually provide scammers with information commonly used to hack passwords.

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. Concerns about circulation of false information and promotion of hate speech just scratch the surface off issues facing the metaverse.

Brands 117

Brands Avatar How To Privacy 117

Hootsuite

JUNE 29, 2023

These guidelines differ from social media policies or social media style guides. A social media policy details how the company should be portrayed on social media platforms. Content creators and marketers love style guides. Social media policies cover rules and repercussions. Hip, hip, HIPAA, hooray!

Guidelines 78

Guidelines Template Templates Social Media 78

Buzz Marketing for Technology

JUNE 27, 2008

Information Technology. Information Technology. Computer Literacy Doesn't Mean Information Literacy, Report Says. But that doesn’t make them information literate. Some of the key problems the study found include: Young people don’t develop good search strategies to find quality information.

Report 130

Report Forums Library Education 130

Buffer Social

JULY 13, 2022

This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business. By having your policy in mind, you’ll be prepared should a situation arise.

Social Media 98

Social Media Policies Team Comments 98

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Template 167

Template Templates Trends Content 167

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. A lot of people think of social media as marketing, and it’s an important part.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Personalize your marketing efforts. In 2018, we saw reports of social media networks misusing customer data and GDPR coming into play. Which campaigns and content types fell flat?

Social Media 111

Social Media Marketing Policies Advertising 111

Jon Loomer

MAY 29, 2023

When you create a Meta lead form, you will go through the steps of your form type, intro, questions, privacy policy, message for leads, and maybe more (depending on the form type ). Displayed all of the most valuable information. You created the perfect form. Asked all of the right questions.

Organization 199

Organization Groups Groups Policies 199

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 110

Sentiment Banking Patterns Hotels 110

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. LinkedIn introduced QR codes a few weeks back to make it almost effortless to swap contact information and connect.

News 150

News LinkedIn Instagram Upcoming 150

The Realtime Report

MAY 17, 2021

Both of these documents contain the following information about your business that you need to file. Name, physical address, signature, and other information of your Washington registered agent. This is also where your taxes and insurance will be based upon, so be careful in putting such information on this 4-page application.

Insurance 91

Insurance Applications Guidelines Policies 91