Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Lurkers turn the tables a bit on marketers. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 31, 2011

3) Set the record straight-MAYBE: If there is inaccurate information in the complaint, don’t be afraid to clear the air. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I personally LOVE being treated like a human rather than as a “customer number&#.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

DECEMBER 21, 2012

My metrics are based on my priorities, my KPI’s are informed by my metrics and my tactics are informed from both. You can use our Social Media Strategic Plan Template to help inform your KPI’s. So I would track each of these KPI’s and see how they evolve throughout the year. See how that works?

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Metrics Social Media Sample Samples 180

Akamai Marketing

JULY 26, 2011

When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it. What happens when your audience clicks on it and finds worthless or dangerous information. When its not, well – they ignore it. Its that simple (or that complicated).

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

JULY 6, 2011

But even if you don’t ask what you can do to help them with their goals, always keep them in mind: are delivering quality content, do you share information that they appreciate.do You owe your followers quality discussion, information and ideas. you make them giggle now and then? Test it out. So, does it matter who follows you?

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

OCTOBER 30, 2012

Its the way we get our information. . I see things through the eyes of a user, not just a marketer, trainer or speaker. And requiring someone to make social media part of their job simply because they are in PR or marketing or sales isn’t reason enough. Social media is part of our lives.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

SEPTEMBER 20, 2012

I’m very excited to share the latest information on blogging this fall. And in the meantime, I’m honored to return to Pacific New Media to teach Blogging for Business on November 9, 2012. I taught that class last spring and it was a hit with everyone who attended. PS: If you can’t see the embed, here’s the link.

Social Media 167

Social Media Class Groups Groups 167

Akamai Marketing

JULY 13, 2011

Do you expect brands and companies to have a view point or just deliver information? Do you expect brands/companies to respond to you when you mention them either directly or indirectly? Do you really follow brands just to get discounts and special offers? What makes you decide to follow a brand or company in the first place?

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

FEBRUARY 21, 2012

I’m not necessarily advocating that, however, with the massive stream of information and what Brian Solis has termed “ Stream Fatigue” , there may be additional benefits to simply listening and responding to relevant conversations. But to be part of the conversation, you do have to be a participant.

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

DECEMBER 29, 2011

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JULY 7, 2011

I think its going to allow us to better see the information we want to see, while sharing the info we want with who we want. In essence, give us more control. I could go on and on about the “Hang Out&# video conferencing feature, but again, before this post could even be posted, Facebook responded with that.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

JULY 12, 2011

Though tools like Twitalyzer offer services that are better at extrapolating the information and putting it into context over the long term. Its also an easy way to see what your competitors are posting over the long term (assuming they use Trunk.ly). So here it is, what I like and think is “meh&# about Trunk.ly.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

MARCH 1, 2011

Low Barrier of Entry: Unlike so many free services where the balance of information the user receives vs. information the user gives , Qwitter strikes a simple balance, it provides simple, basic information and only asks for two things: Twitter screen name and email address. There might be a message or story there.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

MARCH 29, 2011

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Think beyond the marketing team. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

OCTOBER 28, 2012

Listening: And of course, all of this could have been at least partially resolved if response agencies and news agencies were LISTENING to the discussion as much as they were pushing information. In the case of a diaster, when phone lines are jammed, sometimes Twitter is the only way to get information out.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

SEPTEMBER 22, 2011

In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. That’s an awful lot of talent wrapped up into one type of marketing. We watch, we listen, we read from one another.

Collaboration 159

Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

AUGUST 29, 2011

Its true we’re on information overload. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. For businesses, it gives them another opportunity to showcase the most important or relevant information for their audiences. Enter: Twitter curation. I use Paper.li

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

NOVEMBER 1, 2011

Sales and Brand Value: Taking a baseline before, after and during a campaign will often provide some enlightening information. For this to be efficiently measured, we’ll need to make sure that we’re collecting the information consistently.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

MARCH 17, 2014

I have Twitter and Google+ as networks that are wide open; I enjoy reading information from people I don’t know in both those networks. But seriously, how many of these people do you have floating around in your LinkedIn connections? I’ve made some great connections on both networks that I wouldn’t have otherwise.

LinkedIn 176

LinkedIn Meeting Instagram Skills 176

Akamai Marketing

NOVEMBER 22, 2011

I love seeing that information as it helps me better understand what captures the imagination of my audience. I also appreciate the ability to set custom dates and export information. Including Top tweets and Facebook Page posts. New to the reports is the ability to connect locations through Gowalla or Foursquare.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

NOVEMBER 9, 2012

Sometimes you want more information than just an email, when someone is inquiring about your services for example. There are also some basic analytics which you can connect to your Google Analytics account for a deeper dive. Cost: Free. Download: Directly from Plugin Dashboard. More Info: Sharaholic . Contact Form 7.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

DECEMBER 20, 2011

Because when a person learns information, the single best way to incorporate that knowledge is to share it. Its worth asking an expert how they keep up with changes, how much time they spend learning. But its even more than that, an expert shares. Why is this important? They know the secret to continued thought leadership is to share.

Social Media 186

Social Media Creative Commons Proposal Project 186

Akamai Marketing

MARCH 19, 2013

If your going to do this, make sure that your moderation policy is EASILY available and that you inform your community as to how frequently comments are approved. It’s also basically a message to the community that there is no value in organic conversation.

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

JULY 23, 2012

The more you listen, the more you’ll know how to filter out the irrelevant information from the important information. Get your keywords ready and start listening to those conversations using Hootsuite or similar. Include major and local news outlets to your listening as well. Social media listening is a proactive action.

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

JANUARY 8, 2013

Stay Akamai: Stand Out in Social Media Marketing? Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Be remarkable and you will stand out in your social media marketing. 3 Steps To Take Today. Remarkable. Let’s do that. Deluges are exciting. Forget flash.

Social Media 198

Social Media Marketing Social Networking Communities 198

Akamai Marketing

NOVEMBER 6, 2012

“Stop thinking like a marketer, sales person, ect. You can have a blog with conversion opportunities like email capture and information requests, and I think you should. Just don’t write your blog post the same way you write marketing material. But you CAN be yourself. Go ahead, try it, its not as hard as you think.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

NOVEMBER 26, 2012

More than ever before, marketing people are working with customer service and human relations. As a result, marketing people are starting to see, for the first time, one of the core reasons their jobs are so difficult: unhappy employees = unhappy customers. Because in social media, your company is all those things to the audience.

Social Media 170

Social Media Policies Review Hotels 170