Adam Sherk

JUNE 16, 2011

That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women. Journalist Social Media Usage Increases, Concerns About Reliability of Information. In fact the male/female usage percentages are the exact opposite on Twitter. How about age?

LinkedIn 174

LinkedIn MySpace Survey Study 174

Adam Sherk

MARCH 24, 2011

It is easy share and repurpose the information in the releases and in many cases they are strong enough to stand on their own as an ongoing resource. The Most Overused Buzzwords and Marketing Speak in Press Releases. They offer a clean, simple format that encourages companies to be clear and succinct.

Press Release 191

Press Release News Social Media Research 191

Adam Sherk

AUGUST 31, 2009

SearchMonkey allows sites to use structured data to include additional information in their Yahoo search results such as addresses and phone numbers, review scores, pricing, etc. There’s some background information on the Yahoo Developer Network: SearchMonkey. Not sure what SearchMonkey is?

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Do the videos add value or are they more executive fluff?

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

FEBRUARY 22, 2011

For more information on PRFilter see the launch press release and this video: Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases. While I wanted exact matches for this list combining those results does make sense for the average searcher. Press Releases Do Get Shared on Google News.

Press Release 237

Press Release Aggregator Sample Samples 237

Adam Sherk

MAY 13, 2009

For more information check out: Introducing Rich Snippets Google Search Now Supports Microformats and Adds “Rich Snippets&# to Search Results UPDATE: Since the initial introduction Google has added Rich Snippets support for video and events. Initially Google is supporting data on reviews and people.

Review 100

Review Google Embedding Press Release 100

Adam Sherk

AUGUST 16, 2010

Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed. Of course everyone tries to facilitate engagement on their Facebook Pages and increase exposure in users’ news feeds; that’s a basic component of Facebook marketing.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

JANUARY 11, 2010

Of the stories in Baltimore that week that contained new information, 95% came from traditional media and the majority of that from newspapers: So newspapers can pat themselves on the back for another day. You can get the details from the study itself but I wanted to point out a couple things that caught my attention.

Study 147

Study News Press Release Report 147

Adam Sherk

OCTOBER 24, 2012

The Globetrotters are also a case in which you can actually use a phrase like “legendary team” without it being an overused buzzword or marketing speak. He also worked as part of the basketball press information team for the 1996 Summer Olympic Games in Atlanta. Related posts: Email Press Release Optimization Circa 1999.

Press Release 108

Press Release Sports Team Statistics 108

Adam Sherk

JULY 9, 2013

For businesses engaging in content marketing a more in-depth research and planning process is usually required, as content is often produced on a smaller scale and potentially with higher stakes. For a more intensive approach check out a great piece that Stephanie Chang wrote called How to Build a Content Marketing Strategy.

Research 183

Research Content Hitwise Adwords 183

Adam Sherk

JULY 15, 2013

Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out. He did an excellent job breaking down the current state of semantic SEO and how marketers can take advantage of it. But still a strong presentation. Matt Peters – You can tell “Dr.

SEO 148

SEO Tips Startup Compete 148

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

DECEMBER 2, 2009

Related posts: My Top 10 Posts of 2009 on News Media, SEO and Social Media Journalist Social Media Usage Increases, Concerns About Reliability of Information Where Do You Want Your Social Media Press Releases to Live? Which News Sites Get the Most Social Media Engagement?

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

SEPTEMBER 13, 2010

Related posts: Google Social Search: Are You in Your Target Audiences’ Social Circles? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. Accordingly, there are limited opportunities for marketers to reach people via search.

News 121

News Press Release Survey SEO 121

Adam Sherk

OCTOBER 18, 2011

Put the most important information first. Avoid over-use of “ marketing speak.” Title/headline. Include the main keyword phrase in the title, close to the beginning when possible. Reduce unnecessary words to improve keyword weight. Subheading/summary (when present). Include the main keyword phrase or a common variation.

Press Release 206

Press Release Tips Adwords Yahoo 206

Adam Sherk

MARCH 8, 2012

Using the full HTML title tag (with a bunch of extra information) instead of just an optimized headline. The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social. Not including @[brand] or listing a third party tool instead (e.g.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

SEPTEMBER 11, 2012

SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed. Not everyone needs all the information at every phase, but when it comes to execution make sure the right people have the proper specs and documentation. “Danger, Will Robinson!”

SEO 173

SEO Wikipedia Project Creative Commons 173

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. think we will get help for Identifying our Own Top Trends.Great Help for Seo to market their site. Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

OCTOBER 20, 2009

It’s less important how many people click and much more important who is clicking and what they are doing with the information. Muck Rack and MicroPR are good examples of people using some creative thinking to get the right information to the right people using the online tools available.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

JUNE 9, 2010

For more information on using Static FBML check out: How to Customize Your Facebook Page Using Static FBML How To Create the Perfect Facebook Fan Page Facebook Static FBML FAQ / Tutorial Related posts: Which News Sites Have the Most Valuable Facebook Pages?

News 181

News Sites Yahoo Facebook 181

Adam Sherk

SEPTEMBER 17, 2009

Adam Sherk December 18, 2009 at 10:56 am Thanks for the information Carl. The interaction level is from two to six likes and comments on recent posts. Thanks for putting together this comparison. We are always interested in best practices. I’ll be sure to include Forbes in the next round.

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

FEBRUARY 23, 2010

This information can also be used to find the areas where editorial coverage and user interests most overlap, ultimately resulting in more traffic, pageviews and time on site. Now that doesn’t mean that the tools should rule the roost, and applying these practices to the extreme of Demand Media or AOL’s SEED is a slippery slope.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

APRIL 30, 2009

This is great information we can use for our own client sites. There is some more information and basic case studies in this conference session summary from last week: [link] Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

AUGUST 14, 2009

That relevancy combined with the fact that the article is likely to be shared and linked to frequently strengthens its ability to compete for search engine visibility. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

JULY 28, 2009

The placement of keyword-focused, descriptive bullet points near the top of the page gives the engines useful information for determining the topical relevancy of the page. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

MAY 14, 2013

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. See Press Release Optimization Checklist and Tips for more information).

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

JUNE 30, 2009

for more information. I agree that attribution links are vital, and I recommend not posting all the content Do you have any information on how to tell when an article is considered duplicate? This is in their best interest, as revealing that information would make it harder to prevent abuses.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

OCTOBER 6, 2010

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. These points are combined into a total engagement score (for more information see What is Engagement? on their site).

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

JANUARY 12, 2010

While a number of smaller markets and weaker teams are at the bottom of the list, I didn’t expect to see the Miami Heat down there. They are competitive on Twitter in terms of reach but their lack of a real presence on Facebook sent them down to #28.

Team 179

Team Twitter Facebook Press Release 179

Adam Sherk

AUGUST 20, 2009

More importantly, in breaking news situations articles are often initially published with limited information and then later updated with further details. So if an article was accidently published with a typo in the headline and then corrected, Google News would still display the erroneous headline.

News 101

News Google Syndication Press Release 101

Adam Sherk

FEBRUARY 9, 2010

While the most natural opportunities for publishers will be tied to current news and information, there are also some compelling things that could be done with historical content. Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

NOVEMBER 2, 2010

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. In the table below the news sites are ranked by hostrank.

Sites 112

Sites News Postrank SEO 112

Adam Sherk

FEBRUARY 14, 2012

StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content. For more information on the product and how to apply see the Channels help page. They are worth experimenting with.

StumbleUpon 120

StumbleUpon Brands Directory Real Estate 120

Adam Sherk

JUNE 15, 2010

UPDATE: Jeff Katz , Twitalyzer’s Product Lead, gave me some more information on how Impact scores are calculated and how this would factor into @ColonelTribune’s 23%: “As you pointed in your post, the Impact score is calculated (and weighted) based on a few variables. Or maybe Twitalyzer missed the boat on that one. What do you think?

News 165

News Sites Twitter Digg 165

Adam Sherk

AUGUST 7, 2009

Letting readers “behind the curtain” by sharing insights into the story development process, soliciting input and providing previews or exclusive tidbits (such as additional information that didn’t make it into a particular article) is a great way to build relationships and gain a loyal following.

Sites 105

Sites News Strategy Twitter 105