Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

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Statistics Influencer Strategy Marketing 128

Bill Hartzer

OCTOBER 5, 2023

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

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Research Influencer Social Media Sports 149

Social Media Strategies Summit

JULY 22, 2022

Remember when influencer marketing was a hot new trend? Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. If you’re planning to plunge into the influencer marketing pool for the first time, you’ll need to perform an influencer search.

Influencer 214

Influencer Brands How To Hashtag 214

Audiense

FEBRUARY 23, 2023

You already know all about Instagram influencers, but have you explored the marketing potential of YouTube stars? At this point, YouTube has surpassed television in popularity with more people into streaming than ever before.

YouTube 78

YouTube Influencer How To Instagram 78

Audiense

FEBRUARY 23, 2023

You already know all about Instagram influencers, but have you explored the marketing potential of YouTube stars? At this point, YouTube has surpassed television in popularity with more people into streaming than ever before.

YouTube 78

YouTube Influencer How To Instagram 78

Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. In that order.”

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B2B Platform Social Media Twitter 348

Ignite Social Media

FEBRUARY 19, 2024

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics. Now we’re seeing this trend increasingly make its way into US politics.

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Influencer Campaign Collaboration Authentication 106

The Realtime Report

JUNE 18, 2014

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.

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Influencer YouTube Campaign Price 183

Ignite Social Media

MARCH 22, 2018

Last month, YouTube officially rolled out its new Partner Program monetization policy, sparking a large debate across social media. Almost immediately, those YouTube creators who did not comply with the new policy and given the 30-day notice that accounts would be demonetized took to social media to express their disapproval.

YouTube 110

YouTube Influencer Policies Authentication 110

Buffer Social

SEPTEMBER 4, 2023

YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. So, YouTube has a big task keeping content engaging.

YouTube 90

YouTube Metrics Feed Feedly 90

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

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B2B Influencer Brands Marketing 119

Hootsuite

JANUARY 31, 2022

Not only is he one of YouTube’s longest running employees (with a whopping 15 year tenure), his teams also work directly with both creators and brands to ensure their success with YouTube. The death of the single platform creator. Creators have risen to a new level of influence and power,” explains Byrne.

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YouTube Platform Trends Team 95

Social Media Strategies Summit

NOVEMBER 7, 2018

And the decision for a brand to invest in a new social media platform is a big one. Social media platform decisions should align with goals and trends both within your organization and industry-wide. Social media platform decisions should align with goals and trends both within your organization and industry-wide.

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Platform Social Media Influencer Trends 271

Bill Hartzer

DECEMBER 1, 2023

iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. Boasting a staggering 2 million influencers within its database, the platform has solidified its status as an industry juggernaut.

Influencer 95

Influencer Collaboration Embedding Campaign 95

Ignite Social Media

JULY 19, 2018

For a long time, YouTube was the go-to space for finding, posting, and discovering videos. When monetization rolled around on YouTube , it was certainly the most sought after social channel to make money from video content. As a countermove, YouTube debuted new monetization features in June to help ease the pain for some creators.

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Influencer YouTube Engagement Patterns 99

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

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Influencer UGC Metrics Case Study 94

Social Media Strategies Summit

APRIL 11, 2024

Recommit to Follower Interaction Social media can be an incredible platform for any business. And if you look at why people go on these platforms , you’ll discover that maintaining connection motivates most users. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content.

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Social Media Tips Marketing UGC 225

agora pulse

MARCH 1, 2021

Are your videos just sitting on YouTube and not making money for you? Then check out these different ways of how to monetize your YouTube channel. Maintaining a successful YouTube channel comes with lots of perks, including daily interactions and potentially becoming an influencer or celebrity. Native YouTube Methods.

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YouTube How To Guidelines Adsense 208

Bill Hartzer

JANUARY 25, 2024

The revelations from their latest research, titled “Finfluencer Appeal: Investing in the Age of Social Media,” shed light on the challenges and pitfalls surrounding financial influencers and call for urgent action from regulators and industry players.

Policies 95

Policies Influencer Guidelines Proposal 95

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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Influencer Engagement Fashion Retail 211

agora pulse

JUNE 11, 2020

Need a little guidance (maybe even a refresh) on YouTube? This YouTube 101 guide can help you brush up on YouTube know-how. A surprising number either forget about YouTube or think the platform is not for them. YouTube is the leading platform for long-form content, even with other platforms trying to catch up.

Social Media Management 176

Social Media Management YouTube Social Media Real Estate 176

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.

Influencer 188

Influencer Metrics Campaign Survey 188

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. So why is YouTube such a big deal? Investing in video—and YouTube in particular—is key to a strong marketing strategy. YouTube is growing in a big way.

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Metrics Analytics YouTube Price 98

Social Media Marketing

SEPTEMBER 25, 2019

By working with a person who has developed a strong reputation and has a blast of followers on social media, influencer marketing is a viable method to get the word out about a brand and help private companies focus on a particular audience. What is an influencer marketing?

Influencer 80

Influencer Platform Brands Marketing 80

Ignite Social Media

AUGUST 30, 2019

YouTube is one of the more unique social media platforms. It’s not the app you’d first think of when logging in to see what your friends are up to, but it is a huge platform for consuming content from influencers, vloggers, and amateur creators alike. Video Content. Video Uploading. All keywords will appear in quotations.

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YouTube Hubspot Video Influencer 142

Keyhole.co

JANUARY 26, 2024

But no one can deny the sheer size of their influence, star power, and commercial success. The Kardashians are the original apex influencers who perfected the model of conquering social media with intriguing content and popularity. million Facebook: 430K YouTube: 37.1K Instagram: 5.7 Twitter: 130.1K LinkedIn: 137K TikTok: 1.3

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5

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YouTube Video Authentication Education 131

Hootsuite

FEBRUARY 14, 2023

When it comes to social media, top influencers have cracked the code. Many of today’s most popular influencers get their start on another platform (Vine, YouTube, or TikTok) and migrate their followers over to Instagram as their popularity grows. Today, we’re looking at the top 10 most popular influencers on Instagram.

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Influencer Instagram Collaboration YouTube 110

Awario

MARCH 10, 2022

Facebook is not exactly the first platform that comes to mind when we hear the words "influencer marketing". Even though it's the biggest and most popular social media network that boasts about 1,62 billion users worldwide, influencer marketing is often implemented on other platforms, such as Instagram and YouTube.

Influencer 120

Influencer Facebook How To YouTube 120

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. This list will help.

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YouTube Trends Strategy Content 139

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. Types of YouTube ads.

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YouTube Advertising CPA Cost 111

Keyhole.co

JANUARY 18, 2024

Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. After the Quenchers went viral in 2019, thousands of customers and admirers flocked to the brand’s social media platforms, eager to see what the fuss was all about. Facebook: 255K YouTube: 12.1K

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

AUGUST 8, 2022

Looking for YouTube tools? Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. But despite how competitive YouTube is, there’s plenty of attention to go around. People are still glued to YouTube and there are plenty of opportunities for brands.

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YouTube Tools Analytics SEO 107

Buffer Social

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Optimization for platform & audience : Each platform has unique algorithms, and YouTube Shorts is no exception.

YouTube 94

YouTube Video UGC Authentication 94

Ignite Social Media

JULY 6, 2022

With the continuously evolving landscape of networks , it’s easy to get overwhelmed and possibly extend your brand to too many platforms. If you want successful marketing campaigns, you must choose the best platforms to advertise your products. Each platform works differently and requires tailored content to succeed. .

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B2B Platform Social Media YouTube 96

Hootsuite

AUGUST 14, 2023

How do YouTube Shorts say hi? Kidding — actually, they use the YouTube Shorts algorithm to meet and greet you. When it comes to social media, there’s a lot of speculation on how one can manipulate different platforms’ tasty, tasty algorithms. and “Should you wear YouTube shorts to your next BBQ?” (yes).

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YouTube HootSuite Analytics Video 87

Keyhole.co

DECEMBER 19, 2023

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. The brand has millions of fans and loyalists around the world, which translates to followers on online platforms. million Facebook: 2 million YouTube: 503K Twitter: 368.7K Instagram: 6.7

Strategy 52

Strategy Influencer Social Media Meme 52