Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Stay on top of industry trends Things are always changing in business. There might be a new automation software slashing marketing costs in half. two accounting software for small businesses.)

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., how the public feels about their brand).

Analysis 106

Analysis Sentiment Marketing How To 106

Hootsuite

NOVEMBER 7, 2023

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

JANUARY 16, 2024

It can help answer questions such as: Who is making waves in my industry? Trend identification Stay ahead by identifying and adapting to industry trends emerging from social chatter. Some software can assist you with this. To do this, just set up alerts for any mentions of your brand, competitors, or industry keywords.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

JANUARY 10, 2024

Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. Ticketing and tracking A ticketing system is software that manages and tracks complaints from different sources and assigns them to the right people on your team.

Reputation 106

Reputation System Brands Knowledge Base 106

Hootsuite

APRIL 25, 2024

This comprehensive guide examines the top contenders for content curation software. There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Set up a Stream monitoring keywords related to you or your industry. Content curation tools can help.

Curation 60

Curation Social Media Management Tools Social Media 60

BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. Sentiment Analysis for Call Monitoring and Feedback : By employing sentiment analysis, AI-powered dialers monitor customer emotions during calls.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Sprout Social

AUGUST 10, 2022

An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche. Keep the following factors in mind when choosing one to invest in the right software: Ease of use. Marketers have too much on their plate to spend hours learning new software. Key features. Influencity.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What is social listening?

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. Going forward, the work of tech giants will make AI functionality widely accessible and applicable to a variety of industries, functions and needs.

Software 120

Software Training Energy Team 120

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. For example, Simpli.fi

Analytics 85

Analytics Conversation Brands Sentiment 85

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Industry-specific terminology and hashtags. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack.

Brands 85

Brands Sentiment Analysis Marketing 85

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MAY 11, 2023

Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time. Analyze how people respond to your organic posts and paid ads in one place.

Reputation 131

Reputation Tools Brands How To 131

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

MARCH 5, 2024

The team also partners on content production with other in-house creatives, like copywriters, graphic designers, project managers and video producers, and consults the legal and compliance team to remain compliant with industry rules and regulations. Be their champion when they ruthlessly prioritize projects.

Resources 103

Resources Telecommunications Collaboration Project 103

Sprout Social

APRIL 26, 2021

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. Utilize review management software.

Review 127

Review How To Guidelines Badge 127

Sprout Social

JANUARY 3, 2023

Valuable insights they make look at include: Customer sentiment. Additionally, sales can flag trends bubbling up in their customer conversations to inform niche interests or industry changes your social content should reflect. PR teams can monitor sentiment and address potential brand crises.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Sprout Social

MARCH 21, 2019

As with all of our services, we provide “done-for-you” support, meaning that our team manages the software and social listening services, while reporting on the key performance indicators (KPIs) or goals we determine with each client. Two social listening services for industry intelligence. Sentiment research.

Sentiment 95

Sentiment Research Influencer Analysis 95

agora pulse

NOVEMBER 10, 2020

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. Gauge positive and negative sentiment from audiences.

Statistics 108

Statistics Skills Analytics Press Release 108

Oktopost

DECEMBER 21, 2023

However, these numbers varied based on the company’s industry. Source: CMO Survey Furthermore, with nearly 80% of marketers saying their industry changed more in the past three years than it has in the last five decades it’s more critical than ever to research your specific industry to maximize your marketing impact in 2024.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Brandwatch Brandwatch provides you with data regarding conversations about your brand, competitors, and industry. T his feature tells you what content performs great for your fellow industry players.

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

JANUARY 19, 2022

Whether you’re launching new software or a physical product, a successful launch isn’t about luck. What industry gaps could your soon-to-launch product fill? Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. It’s about planning.

Products 136

Products Social Media FAQ Sentiment 136

Sprout Social

JUNE 28, 2023

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams. This could include identifying what industries your customers fall into and what tools they have in their tech stack.

Team 110

Team Hubspot Marketing SMS 110

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Also, the loading time is reportedly slow.

Tools 52

Tools Social Media Sentiment Price 52

Convince & Convert

OCTOBER 30, 2017

Fast forward to today: The questions have become more complicated, and software has become a requirement for answering those questions. Industry terms and trends: 61%. Industry/brand influencers: 60%. Industry Terms and Trends. Industry and Brand Influencers. Do you want to improve brand sentiment?

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

FEBRUARY 7, 2023

Take IT software company Ivanti. Your C-suite pitch: Across industries, organic social performance has taken a hit. Empowering your employees to share meaningful content positions them as thought leaders in your industry, helping them generate new business opportunities.

Buy 94

Buy Curation Statistics Survey 94

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis. Employee satisfaction and sentiment tracking.

B2B 89

B2B Marketing Sentiment Influencer 89