Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Examining your industry peers will help you better understand your customers’ needs and brand perception. Emerging competitors are companies that just entered the market and have the potential to disrupt the industry.

Comparison 109

Comparison Analysis How To Sentiment 109

Hootsuite

APRIL 25, 2024

There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Set up a Stream monitoring keywords related to you or your industry. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions.

Curation 80

Curation Social Media Management Tools Social Media 80

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Stay on top of industry trends Things are always changing in business. What are they posting on social media? What’s their email marketing strategy?

Sentiment 96

Sentiment Metrics Analysis Trends 96

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Owned content refers to content that brands publish from their own social profiles. Learn what content works—and what doesn’t.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Keyhole.co

JANUARY 16, 2024

It can help answer questions such as: Who is making waves in my industry? What kind of content are they producing and where are they publishing it? Trend identification Stay ahead by identifying and adapting to industry trends emerging from social chatter. What techniques are they using? Some software can assist you with this.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Social listening on Twitter can uncover what your audience thinks about other brands in your industry. Keyhole’s QuickTrends feature can help you here.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

DECEMBER 15, 2023

Keyhole Keyhole is an end-to-end social media monitoring and publishing tool that allows brands to track their online campaigns. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

FEBRUARY 7, 2024

Or, just click Publish a post with hashtags to go straight to composer, with the hashtag set already in your post. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. The reporting includes important hashtag demographics like engagement, sentiment, demographics, and reach.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Sentiment Analysis. Why Social Listening is Important. Identifying Prospects.

B2B 155

B2B Sentiment Analysis Reputation 155

agora pulse

JANUARY 6, 2021

Then look over industry or competitor hashtags and join the conversation or follow relevant accounts. Review Scheduled Content or Publish Live Posts. If you need to publish posts manually or share time-sensitive content, set an alert to do so at the right time. Update your posting schedule or publishing queue as necessary.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Social Media Strategies Summit

FEBRUARY 24, 2021

The brand wasn’t selling a new product – in fact, it published a full explainer on how to make them yourself. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Industry-specific terminology and hashtags.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. What are the best times to post on TikTok?

Tourism 108

Tourism Travel Education Engagement 108

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Owned data measures the performance of content you publish across your brand’s social profiles. Learn how your audience feels about your brand using sentiment analysis. Identify industry influencers or partners.

Data 124

Data Metrics Sentiment Analytics 124

Keyhole.co

FEBRUARY 8, 2024

Aim for above the industry average (typically 5–10%). Measuring CPP is simple: divide the total campaign cost (including fees and production) by the number of posts published. Brand sentiment helps you identify influencers who genuinely resonate with your audience, increasing trust and fostering positive associations with your brand.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. This helps you stay on top of the latest industry trends and identify untapped business opportunities. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. Their website lists tools and services categorized by department, industry, and company type. The Business package starts at $739/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

JULY 4, 2022

Social media management & publishing. If you had to publish each and every post manually, you’d do literally nothing else. Social Studio integrated and allowed publishing, engaging, and metrics across several social media platforms: Facebook. Note: Be sure to look for a social media platform that includes sentiment analysis.

B2B 131

B2B Social Media Management Metrics Social Media 131

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in advertising The online advertising industry is built on the back of impressions. Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Please, please, no need to thank us.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

FEBRUARY 8, 2021

A post performance report allows social marketers to present isolated metrics for published content, showing everything from impressions to reach to post link clicks. In this report, users can choose to view all networks or filter to identify trends for publishing on one network, like Twitter. Publishing Team Report.

Report 130

Report Social Media Metrics Team 130

Hootsuite

MAY 1, 2023

When all necessary steps are laid out in advance, it takes the stress out of content creation and ensures consistency for your brand and compliance with industry-specific regulations. Or, even worse, does not comply with industry regulations. Approval: Reviewing and approving all content before it is published.

Template 134

Template Templates Social Media Tips 134

agora pulse

NOVEMBER 10, 2020

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Search for keywords or hashtags in your industry. Understand audience sentiment around major topics. Published on Categories. Published on.

Trends 129

Trends Twitter How To Hashtag 129

Sherrilynne Starkie

FEBRUARY 13, 2018

Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. They can easily create and publish landing pages and blog posts.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 96

Sentiment Analysis Tools API 96

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Price: Custom. Me ntionlytics.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

AUGUST 17, 2022

Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions. Specifically, the platform highlights common complaints within any given industry through sentiment analysis. Stepping up your social monitoring should be a top priority regardless of your industry.

Campaign 125

Campaign Social Media Tools Hubspot 125

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. With some plans, you’ll also have to pay extra to publish on your social media networks. On top of that, all Hootsuite accounts let you publish on social media with no extra fee. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. But the average rate varies significantly by industry. First, make sure you’re comparing your rate to the average for your industry. Publish at the best times. Social proof. Average Instagram rate.

Instagram 127

Instagram Engagement Hashtag Meme 127

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

JANUARY 19, 2021

Where your brand comes up in industry or cultural conversations. Your owned content (that is, the content you publish on your brand’s social profiles) is the first thing you’ll want to benchmark. Listening offers a comprehensive understanding of the larger conversations happening around your brand, industry and competitors.

Data 96

Data Sentiment API Analysis 96

Sprout Social

APRIL 27, 2020

Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. Disclaimer: Data from Sprout Social includes users from various plan types, industries and locations. engagements per post per day.

Engagement 145

Engagement Social Media Patterns Health Care 145