Laurel Papworth

JUNE 7, 2016

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Lunch and light refreshments are included as part of the course. Nine Steps of a Social Media Strategy.

Course 40

Course Training Social Media Press Release 40

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Computer Based Session: Build a social media press room with socmed press releases, blog and social objects. . Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Industry veterans rely on past experiences, gut instincts and knowledge to make decisions that lead to the best possible outcomes.

Data 231

Data Metrics Press Release ROI 231

Sprout Social

FEBRUARY 23, 2023

Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment. Has sentiment been trending up or down in recent months?

Social Media 110

Social Media Brands Press Release Sentiment 110

Keyhole.co

MAY 12, 2023

This can include blog posts, social media updates, and press releases. Right from the number of posts mentioning it to impressions with sentiment analysis, you can get it all in a single dashboard. Keyhole tracks influencers in your industry and how they are engaging with your brand.

Reputation 52

Reputation Tools Sentiment Review 52

Convince & Convert

JANUARY 21, 2014

Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner.

Study 167

Study Social Media Forums Case Study 167

Sprout Social

NOVEMBER 29, 2018

More and more businesses realize the long-term ROI of brand-owned content. Sentiment (if those are branded searches ). Depending on your industry, some holidays might be more relevant to your brand than others. Content marketing has been steadily growing for several years now. Old vs. new content. Seasonality.

Content 111

Content How To Upcoming Campaign 111

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. Are We Too Worried with Finding the ROI of Social Media? The Viral Garden): What are big brand saying about the ROI of social media? Read this Mashable guide.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts. These tools can help you find out. 1) Socialbakers.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

APRIL 27, 2012

As opposed to social media essentially just being a tiny little press release machine. I think that’s a misconception in the industry. I think as much as we put… I think sometimes social media gets a lot of slack for the ROI issue. We have seen very significant ROI in other things that we’ve done.

Insurance 115

Insurance Journal Research Hashtag 115

Sprout Social

APRIL 8, 2021

Use social listening : Social listening does cover competitor research but it also extends out to general industry trends and brand sentiment. Infographics are also very shareable, making press releases to industry publishers easy. White paper, industry report & e-books. Example: Pinterest.

B2B 125

B2B Content Case Study Marketing 125