Webbiquity SMM

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Buyers appreciate business social media use. Social media is big with marketers, but a struggle for sales.

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buffer Social

AUGUST 7, 2018

It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. How to improve your Facebook marketing strategy today. What a year for Business Pages on Facebook! Let’s dive in!

Research 111

Research Brands Facebook ROI 111

Social Media Strategies Summit

AUGUST 26, 2022

It’s why 97% of businesses had a content marketing strategy in place in 2021. You may explore and follow current trends, and you may even do competitor research and do your best to cover the same subjects they do. It’s also not a bad idea to research your competitors. Source: eachnight.com.

Loyalty 204

Loyalty Software Publishing SEO 204

Social Media Strategies Summit

SEPTEMBER 23, 2022

Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy? In its early days, TikTok was known as the social media platform of choice for young people. According to HubSpot , 39% of marketers say they lack time to create video content, while 31% say they don’t have the budget.

Education 162

Education Examples Content Nielsen 162

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Rebekah Radice

MAY 18, 2015

How to conduct relevant content marketing research. Become a Content Marketing Powerhouse: Secrets to a Super-Sticky Strategy. 74% of online adults (ages 18+) use social networks regularly. Do Your Research. Look to this article from Boxes and Arrows to begin your research. Know Your Networks.

Strategy 132

Strategy Content Marketing ROI 132

Rebekah Radice

JUNE 1, 2015

In a recent HubSpot survey, 65% of respondents admitted to being visual learners. To answer those questions and get a better look at the effect of visual marketing on social media, HubSpot teamed up with Market Domination Media to create the Infographic below. Use of Social Media Templates. Your own data/research.

Engagement 143

Engagement Content Hubspot Template 143

Webbiquity SMM

JUNE 4, 2012

Recent research shows that only 37% of the Inc. On social networking sites, you give up significant control over your information. Smaller social networks have been know to disappear entirely, taking your content with them into the ether. There’s no easy way to find or search old tweets.

Hubspot 111

Hubspot Content Strategy Cost 111

Unmetric

AUGUST 28, 2019

On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Insights on what people are saying about your brand will not only help tweak your social media strategy but also help you make more informed business decisions.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 170

Social Media Vimeo Content Hubspot 170

Buffer Social

SEPTEMBER 22, 2017

I’d love to share a bit about how I made these changes and the best social media management tools and strategies I’ve used for handling multiple social media accounts—whether you’re handling several company profiles or juggling your personal brand in multiple places.

Social Media 112

Social Media Tools Strategy Social Media Management 112

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Rebekah Radice

JANUARY 23, 2017

Courtesy of my friend Ian Cleary at Razor Social. Infographic #2: Social Media Workflow for a 40 Hour Week. If you want to build a better social media strategy, you need to get more done in less time. Research and planning internal and external content to share – 4 hours. Strategy management and adjustments – 2.5

Products 148

Products Social Media Template Templates 148

Buffer Social

JUNE 12, 2016

There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Get more followers, clicks, and engagement by sharing to social media sites at the right times! Schedule your first post today !

Twitter 81

Twitter Strategy Instagram Facebook 81

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. With an average of 1.47

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Not a good plan. Stick with it.

Social Media 176

Social Media B2B Exercises Hubspot 176

Oktopost

NOVEMBER 18, 2020

COVID-19 has made it clear that sales strategies needed to evolve. Digital transformation has caused a fundamental change in the way that buyers like to research and make purchases. 35-50% of sales go to businesses that respond first HubSpot. Over half of your target buyers are active on social networks.

Engagement 89

Engagement Social Media B2B Team 89

Ignite Social Media

FEBRUARY 2, 2023

I still don’t feel like I’m an expert in part because social media marketing is so many disciplines. They’re not really mapping the social network. We tell many of our clients to do less content when we create a strategy for them. And this is not just a social media thing or an influencer thing.

Influencer 85

Influencer Social Media Hubspot Travel 85

Buffer Social

MARCH 27, 2018

These strategies help me uncover the types of social media content that our audience loves to engage with and share. The second strategy is to ask your audience. You could simply post a question or a poll on your social media profiles. The third strategy is to learn from your industry peers. Use a research tool.

Content 110

Content How To Overview Analytics 110

Unmetric

NOVEMBER 4, 2019

A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks. What is the purpose of having a social media analyst? What tools should a social media analyst know how to use?

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Rebekah Radice

JANUARY 23, 2017

Courtesy of my friend Ian Cleary at Razor Social. Infographic #2: Social Media Workflow for a 40 Hour Week. If you want to build a better social media strategy, you need to get more done in less time. Research and planning internal and external content to share – 4 hours. Strategy management and adjustments – 2.5

Products 60

Products Social Media Template Templates 60

Writtent Blog

DECEMBER 10, 2013

You don’t need weeks and thousands of dollars to spend on a content marketing strategy. We come up with a list of subject matter experts and a research question that will be covered in the post. We rate their influence level, and reach out to the best with a research question. Our content will ALWAYS work for you.

Content 82

Content Hubspot Knowledge Base Research 82

ProBlogger

OCTOBER 14, 2014

In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. And the functions of your blog as part of your overall strategy don’t stop here – bear with me, the full list is coming. In case you didn’t know, Hootsuite is a social media management service you can use to easily handle your social networks.

Strategy 51

Strategy HootSuite Ensembli Survey 51

Buffer Social

AUGUST 8, 2017

To make it easier for you to compare the tools, I’ve created a spreadsheet with the following information of each social media management tool : The prices. Social networks supported. The platform for successful social media management. Sprout Social. Powerful social media software. Free plan or free trial?

Social Media Management 111

Social Media Management Social Media Tools Price 111

Rebekah Radice

MAY 15, 2016

You can grab that at How to Create Visual Content for Maximum Social Media Impact. Get inspiration from big marketing campaigns like ones from HubSpot and spin that around for your own business in a way that’s affordable. That information will tell you which social networks you should be spending time on.

Small Business 118

Small Business Social Media Marketing Geotagging 118

Writtent Blog

JULY 10, 2013

Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: HubSpot ). Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services.

Statistics 108

Statistics Mobile comScore Marketing 108

Buffer Social

MAY 18, 2017

Managing a social media strategy is consistently challenging for individuals and businesses of all sizes. Continually measuring your ROI and social analytics. Added to that, each major social network has continued to diverge both in how they are set up and what your audiences expect on each one. – Instagram.

Instagram 111

Instagram Twitter Facebook How To 111

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Keyhole.co

SEPTEMBER 20, 2023

Instead, they research how their fellow netizens perceive your brand before making a purchase. First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. What does your brand stand for?

Reputation 59

Reputation Brands Construction How To 59

Writtent Blog

JULY 19, 2016

Let me introduce you to one of my favourite strategies – The Stats Post formula. First, I’ll show you how I used this strategy step by step. This is so that you know that the strategy is easily repeatable and works for other industries as well. The Stats Post Formula: Content Marketing Strategy that Drives Results.

Case Study 40

Case Study Study Curation Survey 40

Absolute PA

JUNE 20, 2014

If you spend enough time online using social media to market your business , researching ways to market your business and absorbing advice in forums that help you market your business, chances are you’ve read plenty about the importance of measuring your social media success. How do you measure your social media success?

Social Media 58

Social Media Analytics YouTube Hubspot 58

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Webbiquity SMM

OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Social Media Stats and Demographics. 56% of Americans have a profile on at least one social networking site.

Social Media 229

Social Media Hubspot B2B Marketing 229

Buffer Social

APRIL 9, 2019

Goal-setting for social media teams. One of the unique elements of a shared social media response strategy is that you have two teams working in the same area. Automation rules to filter social media messages. For instance, we created folders for bugs (FB IG Down March 2019) or customer research (IG Connection Trouble).

Team 70

Team Social Media FAQ Sample 70

Buffer Social

JUNE 16, 2016

Lindsay Scarpello , Omaha Steaks – Creating social media strategy / editorial calendar for my new position. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. Looking to stay ahead of the curve with your social media strategy? the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40