Social Media Strategies Summit

SEPTEMBER 23, 2022

In its early days, TikTok was known as the social media platform of choice for young people. While TikTok’s audience has grown a little older as the platform has gained in popularity, it still skews a lot younger than any of the other larger social networks and has more female than male users. Teens loved it. Image source.

Education 163

Education Examples Content Nielsen 163

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 170

Social Media Vimeo Content Hubspot 170

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Unmetric

AUGUST 28, 2019

HubSpot isn’t a social media listening tool. Using HubSpot, you can even schedule content for later, and get suggestions to post at the best time to get the maximum interactions from your audience. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Webbiquity SMM

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. ” Find the RSS feed for any Twitter user with Twitter RSS (Update) by Social Media Slant.

Review 189

Review TweetBeep Tools Twitter 189

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. With an average of 1.47

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 No other activity comes close, with social networking coming in a distant second (10.7%).&# You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. Per this report, “Email represents a leading 38.5%

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Automated welcome DMs on Twitter and the like are obnoxious.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Not a good plan. Stick with it.

Social Media 176

Social Media B2B Exercises Hubspot 176

Oktopost

NOVEMBER 18, 2020

Digital transformation has caused a fundamental change in the way that buyers like to research and make purchases. 35-50% of sales go to businesses that respond first HubSpot. Tightly aligned’ companies achieve 24% faster three-year revenue growth and 27% faster three-year profit growth HubSpot.

Engagement 89

Engagement Social Media B2B Team 89

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Writtent Blog

DECEMBER 10, 2013

We come up with a list of subject matter experts and a research question that will be covered in the post. We rate their influence level, and reach out to the best with a research question. Your writer comes up with a catchy title and introduction, performs thorough research, and presents the findings.

Content 82

Content Hubspot Knowledge Base Research 82

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Buffer Social

MARCH 27, 2018

For example, I often like to check out the social media profiles of HubSpot , MailChimp , and Airbnb. Here are a few ways to research on your favorite companies: Facebook. Use a research tool. The fourth strategy is to use a content research tool like Buzzsumo. Or perhaps their way of marketing resonates with you.

Content 110

Content How To Overview Analytics 110

Unmetric

NOVEMBER 4, 2019

A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks. What is the purpose of having a social media analyst? Awario , TweetDeck , and HubSpot are some of the best social media listening tools.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Absolute PA

JUNE 20, 2014

If you spend enough time online using social media to market your business , researching ways to market your business and absorbing advice in forums that help you market your business, chances are you’ve read plenty about the importance of measuring your social media success. This information is key.

Social Media 58

Social Media Analytics YouTube Hubspot 58

Keyhole.co

SEPTEMBER 20, 2023

Instead, they research how their fellow netizens perceive your brand before making a purchase. First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Writtent Blog

JULY 10, 2013

Source: HubSpot ). Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services. Source: Edison Research ). Source: Pew Research Center ). Source: Pew Research Center ). Source: Pew Research Center ). Source: Opus Research ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Writtent Blog

JANUARY 24, 2014

According to Hubspot , blogging for your business will increase your website traffic by at least 55%. Sharing new content on your existing social networking sites, such as Twitter, Google+, LinkedIn, and even Facebook, will help to drive up traffic to your blog. What Will You Blog About? Does your company deal in entertainment?

Hubspot 95

Hubspot Hosting Statistics Energy 95

Writtent Blog

JULY 19, 2016

The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. The Stats Post attracted 309 backlinks from 86 domains without any promotion except for sharing on social networks. Step 1: Do Keyword Research.

Case Study 40

Case Study Study Curation Survey 40

Webbiquity SMM

OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Social Media Stats and Demographics. 56% of Americans have a profile on at least one social networking site.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MAY 10, 2011

Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. A journalist is conducting research for a story…finds your blog…is impressed by the facts and knowledge conveyed and wants to learn more.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

JANUARY 2, 2024

Be active on your target audience’s favorite platforms You can create as many (or as few) social accounts as you like. But your audience will only connect with you on the social networks they’re already actively using. Now that you understand who you want to connect with on social, you can figure out where to find them.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Source : Hubspot Facebook Marketing Update Spring 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. When driving sales via social media, Instagram wins hands down. With 436 million monthly active users , Twitter is a comparatively small fry among major social networks.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Buffer Social

AUGUST 7, 2018

Today, we’re excited to share the eye-opening research with you ( hint: Page engagement continues to decline ) as well as how your business or brand can revamp your Facebook marketing strategy moving forward and still find a ton of success on the platform. How to improve your Facebook marketing strategy today. the ROI of each post).

Research 111

Research Brands Facebook ROI 111

Webbiquity SMM

MARCH 27, 2018

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). Pew Research Center ). Pew Research Center ). Image credit: The Oracle of Film.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

Facebook 141

Facebook Hubspot Statistics B2B 141

Buffer Social

JUNE 16, 2016

Lindsay Scarpello , Omaha Steaks – Creating social media strategy / editorial calendar for my new position. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. Erik Fisher , Social Media Examiner – Keeping tabs on the breaking social news for our weekly Friday morning show.

Social Media 40

Social Media Social Media Management Project Marketing 40

Buffer Social

APRIL 9, 2019

In terms of exercises to help you get there, we employed a couple: HubSpot’s flywheel exercise to find opportunities to maximize delight, the Jim Collins vision framework to create a vivid description, and Julie Zhou’s strategy litmus test to create alignment. Automation rules to filter social media messages.

Team 70

Team Social Media FAQ Sample 70

Buffer Social

SEPTEMBER 20, 2016

So we went to work, researching all the best tips and strategies for getting a podcast seen by as many people as possible, downloaded as many times as possible, and maybe hopefully listed on iTunes’ New and Noteworthy list. HubSpot has over 1 million Facebook fans. Promote on social media … in a dozen different ways.

How To 40

How To YouTube Hubspot Review 40

Buffer Social

NOVEMBER 30, 2016

I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free marketing and social media classes that you can enroll in to upgrade your skills across the board. . About this course: Have you ever wondered what it means to use social media effectively and ethically?

Class 40

Class Skills Social Media Marketing 40

Social Media Strategies Summit

AUGUST 26, 2022

You may explore and follow current trends, and you may even do competitor research and do your best to cover the same subjects they do. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. It’s also not a bad idea to research your competitors.

Loyalty 205

Loyalty Software Publishing SEO 205

Sprout Social

JULY 20, 2022

Kicking off your selection process with a dedicated research phase can pave the way for better process and performance outcomes. Keep reading to find out what you need to know when choosing an enterprise social media management software. 3 things you need to know before choosing enterprise social media management software.

Organization 78

Organization Social Media Tools Hubspot 78

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210