article thumbnail

What Can Social Media Do for SEO?

Oktopost

According to HubSpot , around 16% of an average website’s traffic comes from social media. Having consistent business information on the page as a reference for the search engine may also improve local SEO. ↑ Your reputation with influencers in your niche is also important, as 37% of consumers trust influencers more than brands.

SEO 115
article thumbnail

How to Get Started With One-to-One Social Media Engagement

Oktopost

Check out HubSpot Academy’s free Social Media Marketing Certification and equip yourself with the knowledge and tools needed to build a social media strategy for your business. Second, you can improve your reputation, especially if you are engaging with unhappy individuals. Reference the amazing content of others.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Let’s kick things off with Harvard College , which has the best reputation of any university on the planet, according to the Times Higher Education World Reputation Rankings. According to HubSpot , 39% of marketers say they lack time to create video content, while 31% say they don’t have the budget. Harvard College.

Education 163
article thumbnail

5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

The importance of reviews to a brand’s online reputation cannot be understated. Refer to this chart. . Find out how you can take full advantage of email marketing to accumulate customer reviews and build a five-star online reputation. . An effective email campaign can be used to power a firm’s online review strategy.

Review 123
article thumbnail

How to Use Social Media to Generate More Leads for Your Business

Oktopost

Here are some great tactics you can use: Social Listening Social listening refers to monitoring conversations about your brand, products, competitors, and keywords, analyzing what is being said by who, and then acting on that information. So how can we get to know our audience without bothering them with surveys, phone calls, or emails?

article thumbnail

Employee engagement: how to keep workers engaged in a meaningful way

Sprout Social

Here’s a basic turnover rate formula from SHRM , for reference: Turnover Rate = # of Separations / Avg. # For reference, ~25% is the “average” turnover rate for employees that leave voluntarily. Read Glassdoor reviews and pay attention to your online reputation. of Employees x 100. Health & wellness.

article thumbnail

The complete guide to B2B SEO

Sprout Social

Off-page SEO : Also referred to as backlinks, having high-quality pages link to you on a specific topic increases your perceived expertise in said topic. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is.

B2B 125