Ignite Social Media

OCTOBER 1, 2018

If there’s one B2B brand that’s investing in chatbots, its HubSpot. Last year, the marketing software platform acquired Motion.ai to add the ability for clients to build, train, and deploy chatbots to its suite of tools. Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples.

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B2B Examples Hubspot Widget 119

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

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Tools Sentiment Hubspot Price 84

Pam Moore

MARCH 14, 2019

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.” It’s brilliantly simple. And that’s dangerous for a business owner.

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Platform Marketing Training Hubspot 60

Pam Moore

MARCH 14, 2019

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.” It’s brilliantly simple. And that’s dangerous for a business owner.

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Platform Marketing Training Hubspot 60

Convince & Convert

FEBRUARY 28, 2012

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.

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CPM Compete Marketing Hubspot 140

Waxing UnLyrical

MAY 23, 2019

Train, train, train your volunteers. Online or offline training depends on what you are training for and the specific needs/infrastructure of your organization. There is docent training in museums. Volunteers get to see the work they are doing. They know the impact they are having. Let your volunteers know.

Ensembli 149

Ensembli Training Eventful Communities 149

Buffer Social

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. This couldn’t be more wrong. Experts predict that figure will increase to 20.3

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Social Media How To Skills Hubspot 90

Waxing UnLyrical

AUGUST 15, 2016

I oversee all ABX marketing, public relations, social media and sales. But, of course that was years ago and I’ve come to understand its value and necessity as part of larger marketing programs. Hubspot is the tool we use for all marketing and PR outreach. Why do you care about Social PR? Who inspires you?

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Hubspot Syndication URL Training 100

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics.

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Resources Content Case Study eBook 99

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. The ROI is insane.

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LinkedIn Tips Skills URL 113

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. What’s more?

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Social Media Tips Hashtag UGC 179

Oktopost

MARCH 11, 2020

And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. From day one, 8 years ago, Oktopost became the first and only social media management and employee advocacy platform of its kind to be architected for the needs and goals of B2B marketers.

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LinkedIn B2B Social Media Management Metrics 138

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Some marketers (and even CFOs) mistakenly view social media as “free.&# Failing to LISTEN. Using social media as a direct response vehicle.

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Social Media Sysomos Case Study B2B 193

Oktopost

FEBRUARY 28, 2021

And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. From day one, 8 years ago, Oktopost became the first and only social media management and employee advocacy platform of its kind to be architected for the needs and goals of B2B marketers.

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LinkedIn B2B Social Media Management Metrics 109

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Image credit: The Far Side.

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Social Media B2B Exercises Hubspot 176

Waxing UnLyrical

MAY 13, 2019

You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. And there’s a lot of talk, discussions and conversations taking place in active groups. You can also learn about top performing competitors or a new disruptive green food startup. AgoraPulse. BrandWatch. HootSuite Insights.

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Small Business Pharmaceuticals HootSuite Startup 216

Pixlee

OCTOBER 14, 2021

Why Invest in TikTok Marketing. Jumping on the TikTok train would mean the opportunity to start building more creative content to increase brand awareness in a quick, easy-to-consume format. According to Social Media Examiner, only 5% of marketers use TikTok. billion in 2021. TikTok Helps Build Compelling, Bite-Sized Content.

Strategy 86

Strategy Brands UGC Apparel 86

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing. Social proof. Let’s get started!

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Marketing Influencer Instagram Trends 111

Writtent Blog

APRIL 3, 2013

There’s a lot that goes into effective content marketing. I scoured the web to find the best resources on creating buyer personas and aligning them with your content marketing. She also offers workshops and coaching for in-depth and hands-on training, as well as a blog, templates, and other free resources. BuyerPersona.com.

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Resources Hubspot Content Template 95

Sprout Social

AUGUST 19, 2020

Facebook Messenger can play a critical role in your Facebook marketing strategy if you know how to use it right. According to a HubSpot study , consumers typically expect businesses to respond on a live chat in 10 minutes or less. Benefits of Facebook Messenger for business. Generating high-quality leads. Be responsive.

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Facebook How To Airlines Survey 142

Small Business Mavericks

MARCH 17, 2012

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author.

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Publishing Repository Joomla Content 98

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. Adobe Summit: The Digital Marketing Conference – March 24-28, 2014. IRCE: Forward Mobility.

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Conference Marketing Education Hubspot 60

Razor Social

JULY 6, 2016

Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it. Bonus : Download the 9 step pillar formula for building email marketing automation sequences. By the way, this was research done by eMarketer on marketing channels that provide good ROI. Yes, it is.

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Marketing Price Newsletter List 70

Sprout Social

MAY 20, 2021

Incorporate your employees as part of your marketing strategy (think: employee spotlight posts). For example, HubSpot’s healthy workplace includes hammocks, healthy snacks and a spin bike room. Career advancement & training. Online engagement. Read Glassdoor reviews and pay attention to your online reputation.

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Engagement Survey How To Collaboration 127

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. Digital Marketing Innovation Summit (Feb 27-28, New York). Social Media Marketing World (Feb 28 – Mar 2, San Diego).

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Conference Social Media Price Hubspot 103

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! HubSpot serves mostly small and medium businesses in a cross-section of verticals.

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RSS Hubspot Google Reader Feed 124

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

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B2B Adwords ROI Hubspot 100

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

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Class Skills Social Media Marketing 40

Writtent Blog

SEPTEMBER 3, 2014

Voice, Branding, and Existing Marketing. Even though this writer may not be an official employee of your organization, you’ll still need to train them. I recommend hiring a writer with existing expertise in your industry to streamline your training process. Products and Services. Introduce Your Customer.

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Tips Hubspot Construction Sample 98

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It !

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Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It !

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Social Media Radian6 Hubspot Alltop 197

Buffer Social

JUNE 16, 2016

But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! It was inspiring and motivating to see all the answers, from 150 marketers! Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

ProBlogger

AUGUST 30, 2015

On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. This post focuses on some of the main ideas and recommended action steps that came out of the training weekend. Email Marketing.

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Training Eventful Tips Analytics 20

Convince & Convert

DECEMBER 26, 2010

Social media execs from McDonald’s, Procter & Gamble, Cisco, Southwest Airlines, Sony, and Hubspot. This is the same crew that programmed the uber-successful Social Media Success Summit and Facebook Success Summit, so I can guarantee that the training quality will be very high. and a LOT more!

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Airlines Hubspot Tips Technorati 114

Writtent Blog

JANUARY 14, 2015

You’ve decided to make the leap, and use a freelance writer for your marketing copywriting. Your marketing is too important to spend money on a writer that doesn’t deliver. There’s a number of criteria that separate good writers from great candidates for your content marketing team. Find Marketing Experience.

Tips 40

Tips Hubspot Training Cost 40

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

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Twitter Pharmaceuticals B2B Biotechnology 279

ProBlogger

AUGUST 20, 2012

Who has the time to stay on top of the latest trends on Facebook, Twitter, Google+, or Pinterest while still running a business or marketing department? The article I mentioned from HubSpot is just the beginning of their resources on social media. Get social media training and certification. This guest post is by Lior Levin.

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Trends Social Media Flipboard Tips 42