Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 110

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Without the right tools, you’re bound to get lost at sea. Seafaring metaphors aside, get ready for the top ten hands down best social media planning tools in 2023! What is a social media planning tool?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

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Tools Sentiment Hubspot Price 84

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Their tool breaks down into these main areas of concentration to help brands: . Khoros solutions .

Social Media Management 122

Social Media Management Review Social Media Tools 122

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Read on for all the tactics, tips, and tools you need to find the right audience on social media. Start with the basic stuff: demographic information.

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Social Media How To Survey Analytics 213

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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B2B Examples Company Instagram 259

Sprout Social

NOVEMBER 15, 2018

Social media has evolved from a nascent marketing channel to an integrated part of all business functions. Gone are the days when brands could broadcast discounts, deals and product information and “go dark” when a customer raised a complaint. Partnering with HubSpot for deeper—and faster—connection on social.

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Hubspot Collaboration Authentication Team 85

Oktopost

JUNE 17, 2020

What part of sales do sales automation tools actually automate? In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance. Sales automation tools can take over the following CRM-related tasks: Logging emails and phone calls. Hubspot Sales.

Tools 98

Tools Hubspot B2B Price 98

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Their tool breaks down into these main areas of concentration to help brands: . Khoros solutions .

Social Media Management 78

Social Media Management Review Social Media Tools 78

Audiense

JANUARY 25, 2018

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Using the right tools will help raise your bottom line, reach the relevant audience and save you time. Each step requires certain tools to ensure the best results.

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Crimson Hexagon Influencer Campaign Tools 111

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

Social Media 178

Social Media Marketing Hubspot Trends 178

Unmetric

AUGUST 28, 2019

To avoid such mishaps what you need is a social media listening tool. As humans, it’s impossible to have an ear to the ground at all times for mentions of your brand, but with a dedicated social media listening tool that just might be doable. How important is a social media listening tool for brands?

Social Media 101

Social Media Tools Sysomos Sentiment 101

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

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B2B LinkedIn Tips Marketing 148

Webbiquity SMM

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.

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Review TweetBeep Tools Twitter 189

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

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Collaboration Marketing Team Hubspot 78

Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” If you’ve got room to infuse humor or unusual concepts into your marketing, run with it. Actually, about 170,000 marketers and the number is growing daily.

B2B 93

B2B Strategy Tips Content 93

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use their work desktop PC to search for more information about a product on Google. Use a comparison tool on their phone to find the lowest price. Image credit: HubSpot.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

OCTOBER 13, 2020

In fact, according to data in the most recent Sprout Social Index, social marketers said their greatest challenge was identifying and reaching their target audience. These tools, in tandem with Sprout, provide a complete picture of the people and community behind the messages and improve how you communicate with them.

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Hubspot Microsoft Collaboration Team 103

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve.

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Conversation Strategy Social Media Marketing 101

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

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Content Brands Findability Marketing 124

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

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Influencer Authentication Survey ROI 237

Ignite Social Media

OCTOBER 1, 2018

If there’s one B2B brand that’s investing in chatbots, its HubSpot. Last year, the marketing software platform acquired Motion.ai to add the ability for clients to build, train, and deploy chatbots to its suite of tools. Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples.

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B2B Examples Hubspot Widget 119

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 117

Data Marketing How To Collaboration 117

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Mine your customer data for information to point you in the right direction. This information is invaluable.

Social Media 179

Social Media Tips Hashtag UGC 179

Mindjumpers

JUNE 24, 2011

However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. According to an eBook (“100 AWESOME Marketing Stats, Charts & Graphs&# ) released by HubSpot , the average budget spent on company blogs and social media has nearly doubled in two years.

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Company Hubspot eBook Diagrams 206

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Source: Hubspot. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing?

B2B 59

B2B Influencer Marketing ROI 59

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? The tool rolled out over the next year, starting with the United States. The tool rolled out over the next year, starting with the United States. We are using tighter permission controls and limiting access to information. Market research.

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Tips Hubspot Facebook Hashtag 127

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea. Using social data to prepare your pitch. What’s the big idea?

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Campaign Social Media Marketing Metrics 126

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. For each dollar marketing professionals spend on influencer marketing, they produce $6.50

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Marketing Influencer SEO Adwords 181

Oktopost

DECEMBER 5, 2022

Extend your content marketing reach. SEO and SMM are two separate branches of digital marketing with some significant differences. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. SEO and SMM work with content and can be effectively combined for content marketing.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

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Statistics Skills Analytics Press Release 108

Social Media Strategies Summit

FEBRUARY 4, 2021

In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. 89% of B2B marketers turn to LinkedIn for lead generation.

B2B 130

B2B LinkedIn Strategy Brands 130

Pam Moore

MARCH 14, 2019

As business owners, you have so many tools and platforms available to choose from, and it can be very hard to focus and decide which is right for your business. There isn’t one tool that can do everything , and I don’t believe in putting all eggs in one basket, especially not with something as big as your business.

Platform 60

Platform Marketing Training Hubspot 60

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. or you can plug a URL into a new tool and have it tell you what it thinks. That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.

Social Media 70

Social Media Marketing URL Metrics 70