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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Josie frequently shares polls on LinkedIn.

Marketing 240
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LinkedIn Presents Latest B2B Trends for Contrarian Marketers

Social Media Today

This past week, LinkedIn held their 3rd Annual ‘B2B Trends for the Contrarian Marketer’ presentation hosted by LinkedIn’s own Peter Weinberg, a marketing strategist, who shared the five trends that all B2B marketers should keep top of mind.

B2B 167
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

LinkedIn 113
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How to Use LinkedIn for B2B Marketing

Later

For a long time, LinkedIn was considered a job search engine. LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. Ready to put your LinkedIn business plan into action? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

B2B 88
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How to use LinkedIn creator mode effectively

Sprout Social

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? How to turn on LinkedIn creator mode.

LinkedIn 124
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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Why do people ask whether or not you should host your own blog? Facebook, LinkedIn, Quora, Medium … the list goes on. Some of these come with built-in networks; that’s one of the reason LinkedIn Publishing has taken off the way it has. LinkedIn, Facebook, etc., Is it Shortsighted Not to Host Your Own Blog?

Hosting 248
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How to Become a LinkedIn Top Voice or Community Top Voice

Buffer Social

LinkedIn, however, has gone the other way. Here’s everything you need to know about LinkedIn Top Voices and how to become one.    What is a LinkedIn ‘Top Voice’? The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program.

LinkedIn 116