Social Media Strategies Summit

JANUARY 12, 2023

We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. Our panel was hosted by Aliza Rosen , Assistant Director of Social Media at Johns Hopkins University, and included: Kayla Bosco , Social Media Strategist, Syracuse University.

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Ignite Social Media

JANUARY 7, 2020

Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. Check out our top picks for social media conferences to attend in 2020! locations, but they host events in 25+ cities globally.

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Oktopost

MAY 23, 2022

She joins the show to share her insights, challenges, and lessons learned from her 1st-year full-time in social. Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels. Watch the live recording: Unleash Your Inner Artist.

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B2B Social Media Management Apple Authentication 62

Oktopost

JUNE 17, 2021

Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. Catch all episodes here. Meet Natalie Binns.

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B2B Marketing Apple Authentication 118

Oktopost

APRIL 10, 2023

Kari Anderson shares the intricacies of a successful social presence that will keep your audience engaged and coming back for more! With a wealth of knowledge and expertise in B2B social media, Kari is passionate about the power of brand storytelling and the importance of relatability in connecting with audiences.

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B2B Apple How To Training 62

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

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B2B Strategy Marketing Case Study 62

Oktopost

DECEMBER 16, 2020

His standing among his peers in the marketing community is exceptional, as shown by the various industry awards he has received during his career. Follow Oktopost on LinkedIn , for meaningful discussion and insight into the mindset, skillset and toolset required to drive exceptional performance.

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Keyhole.co

DECEMBER 13, 2023

Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Keyhole is a Mention alternative offering end-to-end social media management packages. Their website lists tools and services categorized by department, industry, and company type.

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HootSuite Price Sentiment Social Media Management 52

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

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Social Media How To Metrics Sentiment 59

Oktopost

APRIL 18, 2022

A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. Establish your brand as an authority in a specific niche or industry. Any public media your company produces becomes the voice of your company. But the question is, who’s listening to that content?

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B2B Marketing Apple Hosting 62

Hootsuite

DECEMBER 12, 2023

Easy: be active on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Not for execs on social media.

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Social Media Strategy HootSuite Sentiment 111

Hootsuite

MAY 3, 2023

The social messaging app is at the center of many online communities, with many groups using Slack as a discussion forum and networking group rolled into one by starting a Slack community. Relationships are key in the real estate industry, so it’s important to maintain connections with everyone you work with, from associates to past clients.

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Real Estate Tips How To Hashtag 93

Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

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Eventful Hashtag Community building Tumblr 195

Sprout Social

JULY 21, 2022

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. How brands can use social networking sites: Post, share and respond to audience content.

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Types Social Media Microblogging Overview 145

Buffer Social

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. She shared, “Harnessing the power of social media was key to my success. She gave some great advice for crafting an optimized LinkedIn profile.

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Social Media How To LinkedIn Authentication 118

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. These insights help marketers and larger teams understand exactly what needs to be improved, such as products, price, store locations, customer service or anything else you discover through social listening.

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Engagement Tips Loyalty Metrics 105

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? And this, my friends, is an opportunity for you.

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Social Media Management Social Media How To Consultant 161

Buffer Social

AUGUST 16, 2023

It demands careful planning, strategic thinking, innovative approaches, and a relentless drive to stand out in a competitive industry. I was eager to take on any client in any industry. Research emerging markets by connecting with local businesses, attending industry events, and partnering with local influencers.

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Strategy Press Release Startup Reputation 74

agora pulse

JUNE 16, 2020

In this post, we’re going to take a close look at different key strategies that universities can use to leverage social media for recruitment purposes, making it easier for social media managers to help them connect with your ideal audience of potential students. Showcase What Life Is Like at School.

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Social Media Hashtag Applications Social Media Management 91

agora pulse

FEBRUARY 11, 2021

For many users, Clubhouse is an exciting opportunity to be on the ground floor of a new social platform. Some people, such as technology industry analyst Jeremiah Owyang, refer to Clubhouse as part of social audio. ). Here’s an event that Jason and I host on Clubhouse. A Clubhouse bio is NOT a dry Linkedin bio.

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Hootsuite

MAY 20, 2020

If you are already getting good results from Facebook , Instagram , and LinkedIn live video, Twitter live broadcasts should be your next stop. . In the case below, Twitter Live hosted a Q&A for an upcoming movie with the lead actors. In the entertainment industry, the big red dot stands for press record and go live.

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Twitter HootSuite How To Eventful 145

Convince & Convert

JULY 31, 2012

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Access to Social Signal. Why let an entire, parallel industry spring up?” But it’s brilliant. Kill the Category.

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Google Adwords Software Social Media Management 164

Pam Moore

AUGUST 31, 2018

This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ).

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Social Media Training Startup Team 147

Oktopost

JULY 5, 2022

When it comes to social, Christina Le , Social Media Manager at OpenPhone is the jack of all trades. She joins host Olivia Messina Behind the Post to share her insights on social strategy, personal branding, TikTok, and everything in between! Watch the live recording: Unleash Your Inner Artist.

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Brands Social Media Management Apple How To 24

Oktopost

OCTOBER 26, 2020

Why you need a social media management tool. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. The average social media user today spends over 2 hours on social media daily across an average of 8 platforms. .

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Social Media Management Social Media Tools Hubspot 159

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. Social listening. Community management. Business to consumer brands can find success on LinkedIn too.

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Social Media HootSuite Marketing Social Networking 76

Buffer Social

SEPTEMBER 28, 2016

One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry. In our case, that means social media podcasts ! How the Very Best Content Curation Is Done on Social Media – Rand Fishkin. Social Pros by Jay Baer.

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Skills Social Media Hosting Marketing 40

Oktopost

JANUARY 25, 2021

The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days. 75% of B2B buyers research their purchases on social media. Select your social platforms. Engage your audience.

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Social Media Management B2B Social Media Hubspot 156

Diva Marketing Blog

APRIL 3, 2013

Consistency Over Time/Social Platforms - To be The "go to diva or divo" - post several times a day about trends, hard to find information, hot tips, industry news. Content ideas: opinons on industry trends, current issues, interviews with leading experts. . Social Media Manager Skill Set.

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Social Media Curation Vimeo Skills 102

Hootsuite

FEBRUARY 27, 2023

LinkedIn is more than just a place to go when you’re looking for work. It’s the social platform par excellence for organizations looking to build partnerships, find their next hire, and even keep an eye on their competition. But if you want your company to make more of a splash, you need to up your LinkedIn SEO game.

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SEO LinkedIn Tips URL 110

Pam Moore

AUGUST 31, 2018

This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ).

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Social Media Training Startup Team 60

agora pulse

MAY 8, 2020

Twitter is especially useful when you are in an industry that changes rapidly where up-to-the-minute information needs to be disseminated. You can use all the same guidelines that you would follow for your profile image on LinkedIn. Managing a company Twitter account. Businesses that are in your industry but not competitors.

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Social Media Management Social Media Twitter Hashtag 170

Hootsuite

JANUARY 18, 2021

LinkedIn Stories is the career network’s latest pitch to reach a younger demographic. Released in September, stories may be new to LinkedIn, but they’re not new to social media. Microsoft, LinkedIn’s parent company, even attempted to acquire TikTok last year. What are LinkedIn Stories?

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Buffer Social

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Over the past few years, I’ve watched as the platform evolved from a job seekers' hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. There are a couple of reasons.

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Hootsuite

AUGUST 21, 2019

Curious about LinkedIn Live? Since launching native video in 2017, LinkedIn video has taken off. According to insights from LinkedIn, video is the fastest-growing content-type on the platform, and is 5x more likely to generate conversations with members and 20x more likely to be re-shared. How to use LinkedIn Live.

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Buffer Social

JANUARY 30, 2017

and a host of other publications. A huge thank you to Carlos for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to create winning habits and goals that will take their skills to the next level. Think of Snapchat as product storytelling. Take risks.

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ROI Communities Strategy Marketing 40

agora pulse

DECEMBER 5, 2019

If you’re ever asked to host 16 live broadcasts over three weeks, run away.). Instead of going through the hassle of hosting a live stream and risking technical issues (which happened), I could invite speakers to record their sessions and just send me the files. In my Social Success Summit 2.0 How Many Sessions Should I Host?

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Social Media Management Eventful Hosting Social Media 170