How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. Examples: facebook, twitter, blog, newsletter, etc. — Hootsuite (@hootsuite) April 24, 2021. Source: Hootsuite blog. UTM generator option 1: Hootsuite Composer. Campaign source. Click Apply.
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