Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once.

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Video Social Media How To Trends 129

Ignite Social Media

MARCH 28, 2019

We offered free, 30-minute calls to ramp up your social media game, hosted a webinar on how social has changed the customer journey, and our clients – Sabra , Vera Bradley , Discover Boating & Altar’d State – were recognized as finalists in the Shorty awards. March has also been a busy month in social!

Trends 130

Trends Social Media Influencer Newsletter 130

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Strategy Brands Content UGC 124

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics.

Social Media 59

Social Media How To Metrics Sentiment 59

Meltwater

NOVEMBER 21, 2019

In a recent Meltwater webinar, we discussed the Instagram algorithm and how the platform ranks content, including hashtags and the corresponding search results. Following the webinar, the most commonly asked… Read More >>>.

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Hashtag Instagram Platform Content 78

Socialmedia.biz

MARCH 20, 2017

Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool. Before we expose how to effectively leverage social media marketing for your next webinar, let’s first discuss the core elements that keep attendees engaged.

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Social Media How To URL Mobile 61

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

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Engagement Tips Loyalty Metrics 106

Ignite Social Media

JULY 25, 2017

Webinars are a great strategy for businesses trying to show thought-leadership within their industry and generate potential leads at the same time. They can be time intensive to produce as I learned while co-hosting my first webinar this month ( check it out here ). My last note about timing is in terms of webinar length.

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Hosting Press Release Upcoming Hashtag 90

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

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B2B Social Media Strategy LinkedIn 136

Ignite Social Media

APRIL 2, 2020

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. We recently hosted a webinar on TikTok. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

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Marketing Authentication Trends Feed 217

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Product Pages.

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LinkedIn Marketing Eventful Compete 202

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Where do you start? Partner with brands.

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Social Media Brands Tips Affiliate marketing 112

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play.

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Tools Content B2B Social Media Management 62

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. How many hashtags should you be using? How can I effectively use hashtags on LinkedIn?

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LinkedIn Team Hashtag Authentication 113

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

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Social Media B2B Marketing SEO 245

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet.

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B2B ROI Social Media Hashtag 91

Oktopost

OCTOBER 19, 2020

Life’s too short to manually upload all your content to social media. Our enterprise customers share a LOT of content every day, and often the same posts go to multiple profiles on each social network. Over the years, we rolled out many features to help marketers stay productive and optimize SMM workflows.

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Social Media Management Hashtag Social Media Social Networking 140

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 108

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. You should!

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YouTube Marketing Curation URL 113

Ignite Social Media

MARCH 7, 2019

Well, buckle up, I have 5 tips to help make your social content more effective. Review your comments & explore your hashtags. Don’t be afraid to tell followers what you want them to do, clear communication always makes for effective social content. . Let’s face it, social media content that reaches no one is not effective.

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Content Authentication Hashtag Hosting 166

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

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Social Media Management Social Media Tools URL 104

Sprout Social

JULY 30, 2018

The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the social media storytelling game. My first tip here is to get as specific as possible with your marketing personas.

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Social Media How To Hashtag Analytics 90

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. In fact, if you’re a local or small business, you can no longer afford to avoid social media. Get Noticed on Social Media.

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Small Business Social Media Strategy Hashtag 132

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 135

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Almost 3 billion users — 36.7%

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Engagement UGC Facebook HootSuite 110

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. Like many marketing tactics, the short answer is, “It depends.” These elements include brands, hashtags, copyrighted media, imitations and replicas.

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Overview Campaign Cost Organization 119

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 85

Analytics Conversation Brands Sentiment 85

Hootsuite

AUGUST 9, 2023

But can it help your social captions perform better? As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network.

Twitter 84

Twitter HootSuite Hashtag Analytics 84

Waxing UnLyrical

SEPTEMBER 18, 2013

Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Lisa Larranaga Denten is the social media manager of Cision US.

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Eventful Hashtag Community building Tumblr 195

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

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Data Vimeo Badge Hubspot 157

The Social Media Hat

JULY 18, 2016

Social Media 7 Best Social Media Practices To Boost Your Conversions. Few businesses create social media accounts just for fun. They post on social media in the hopes of converting their fans and followers into customers. Does social media increase sales? You bet it does.

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Conversation Social Media Geotagging Campaign 60

Hootsuite

NOVEMBER 25, 2015

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. DATE: Wednesday, December 2, 2015.

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Influencer Tools Marketing Klout 76

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

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Tools Tips Marketing Social Media 277

Sprout Social

FEBRUARY 8, 2023

There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. But if you work in a technical or niche industry, it might seem like you don’t belong on social. That’s an understandable feeling.

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Industry Social Media B2B Resources 87

Ignite Social Media

MARCH 17, 2020

With its quick rise to popularity, there are a lot of questions marketers have about this platform. If you are jumping on a trend, make sure it is timely and use the appropriate hashtag to make sure your content is seen. appeared first on Ignite Social Media Agency. Image source: [link]. Have fun with it!

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Comparison Film Feed Feedly 96