Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 106

Social Media Sentiment Loyalty Microsoft 106

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

SEPTEMBER 12, 2023

billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Pros It is easy to monitor the success of marketing campaigns.

Industry 52

Industry News Google Brands 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. Use hashtags.

Video 126

Video Social Media How To Trends 126

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them.

Examples 108

Examples Brands Sentiment Reputation 108

Sprout Social

MARCH 21, 2019

Influencer marketing research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. Influencer marketing research. Sentiment research.

Sentiment 94

Sentiment Research Influencer Analysis 94

Sprout Social

MAY 18, 2020

Marketers have already adjusted their social strategies in response to COVID-19. But with the majority of the world still under lockdown and people growing increasingly restless, what are marketers to do? Now, they find themselves having to reevaluate and readjust once more as consumer behaviors and conversations evolve.

Conversation 103

Conversation Retail Sentiment Education 103

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Likeable

SEPTEMBER 3, 2019

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. B2B companies can hop on the real-time content train too!

Content 65

Content Meme How To Trends 65

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Keyhole.co

OCTOBER 31, 2022

In a world with an overflow of information, setting up social media marketing can be just the beginning of a complex process. Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Of course, you have.

Hashtag 52

Hashtag Analytics Tools Price 52

Oktopost

MAY 12, 2024

While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. Social media governance is processes and policies that regulate social media posting and commenting activity for marketing teams. On social media, many messages are amplified.

Company 62

Company Social Media Guidelines B2B 62

Josh S Peters

NOVEMBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » HOW TO: Build your own link shortener HOW TO: Build your own link shortener Written on November 20, 2009 by Josh Peters in Social Media 8 Comments - Leave a comment! What do you think in RT vs Click?

Disqus 100

Disqus How To URL Hosting 100

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring tools allow marketers to do the following: Get quality audience data. Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. And this is where social media monitoring tools come into place. Union Metrics. Glean.info.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts.

Social Media 134

Social Media Tools Marketing Analytics 134

Sprout Social

FEBRUARY 21, 2024

Business intelligence reporting is the process of collecting data from various sources, such as customer databases, financial information systems and digital marketing channels, and presenting it in a digestible and actionable format. Here are a few of the most popular choices on the market and their capabilities.

Report 100

Report Data Hubspot Metrics 100

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 109

B2B Research Sentiment Marketing 109

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Why should you prefer Keyhole?

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Keyhole.co

JANUARY 19, 2024

These trends have also shaped how people market themselves, as well as products on the platform. From high-intensity interval training (HIIT) challenges to creative dance workouts and mindfulness practices, TikTok became a fitness hub catering to diverse interests and skill levels. How do I stay updated on the latest TikTok trends?

Trends 59

Trends Hashtag Fashion Energy 59

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. For example, changes in your branding and marketing messages might reflect: Simplifying (or expanding) your product offerings and features. Your brand name, @brand social handles and hashtags.

Social Media 114

Social Media How To Press Release Sentiment 114

Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. Security breaches can also become a risk if someone on your marketing or social team leaves the organization. Train your employees Your employees are some of your company’s best brand advocates. How can social media risks be mitigated?

Social Media 91

Social Media Tips HootSuite Policies 91

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. The right tool should give you the insights you need to reach your marketing goals.

Analytics 52

Analytics Social Media Tools Price 52

agora pulse

SEPTEMBER 15, 2020

That means turning employees into brand ambassadors who support your social media marketing efforts and help you achieve your KPIs. To inspire employee advocacy , a social media manager needs to be friendly, approachable, and willing to invest time in employee training and incentives. Provide training. And the payoff is great.

Social Media Management 155

Social Media Management Skills Social Media Banking 155

Sprout Social

MAY 13, 2020

While some agencies might have bigger budgets and teams, marketers can level the playing field by leveraging social data. According to the Sprout Social Index, social marketers in a hiring position said reporting ability was the number one skill they looked for in candidates, underscoring the importance of understanding social data.

Class 117

Class Data How To Metrics 117

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. I just want to point out that if you search the #digitaldeath hashtag on Twitter you get as much, if not more, derogatory feedback as you do good. Makes sense to me. Wanna Subscribe?

Class 233

Class Campaign Klout Influencer 233

Keyhole.co

JULY 9, 2023

Social media marketing is an indispensable tool for both elite and common businesses and individuals. Unless you sit on the gold pot, Hootsuite is definitely expensive compared to innumerable tools in the market. Keyhole is trusted by over 100,000 marketers, including Amazon, Spotify, Google, and more.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Keyhole.co

MAY 4, 2023

It can help with reputation management, brand health, customer service, SEO, and market research. It can help consolidate your position in existing markets, expand into new verticals, or improve customer care and grow your brand loyalty. A sound social media listening practice is essential to every brand or business.

HootSuite 52

HootSuite Price Sentiment Reputation 52

Convince & Convert

JANUARY 15, 2016

This means keeping an eye on three core factors when scanning your comments: Customer sentiment (Was their response positive, negative, or neutral?). It’s your job to then check these comments on a daily basis—especially during key campaigns—to gather a better understanding on how your marketing or messaging has been received.

Social Media 60

Social Media How To Survey Patterns 60