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How To Set Ad Targets for Your Social Media Ad Campaigns: A Tutorial

Ignite Social Media

For our example, we’ll target pet-owning millennials – specifically females age 27-42 with household incomes over $100K who are interested in brands like Chewy, Amazon, Vans and Netflix. For our pet store example, we’ll target the cities where new store locations are opening: Denver, Atlanta and Phoenix.

Campaign 101
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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

That’s where Instagram Guides come in. Guides are a collection of published posts featured on your Instagram profile. Guides can help you provide new valuable content and gain more likes, comments and shares long after you initially create your post. But instead of using Stories, Guides only use published posts.

Examples 103
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Social media personalization: The opportunity and risks to consider

Sprout Social

Chewy immortalizes pet parents’ love of their fur babies Chewy, the pet retailer, is renowned for their above and beyond customer care efforts —on social and beyond. They are famous for a campaign where they send their customers hand-painted portraits of their pets to celebrate their birthdays and other milestones.

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Social Holidays: Deciding Which Ones Your Brand Should (and Shouldn’t) Celebrate

Ignite Social Media

Whereas a pet brand posting about World Chocolate Day without context could cause a serious backlash. . Using the previous example for World Chocolate Day, a pet brand may use the holiday as an opportunity to educate its audience on why celebrating World Chocolate Day with their pets is a bad idea, and what treats might be better options.

Brands 145
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Halloween Social Media Posts: 49 REAL Examples

Hootsuite

@Goodboyrocky1 @goodboyrocky1 #paralyzeddog #rescuedog #disableddog #specialneedsdog #frenchbulldog #dogsoftiktok #halloweendogcostume #minions #fyp #fypシ ♬ original sound – goodboyrocky1 Pets in costumes are a winning social idea year ‘round, but the options at Halloween are limitless.

Examples 102
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Fellow Employers: Our Female Employees are Not Ok; We Can Help

Ignite Social Media

Pet Care: Pet walking or pet training services. Like you, the management team at Ignite Social Media is making it up as we go along, but we’re guided by input from our staff. Family Fun: Video subscriptions, audio or reading subscriptions, online gaming subscriptions, or iPad/Kindle/Echo reimbursement.

iPad 184
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How to measure brand awareness

Sprout Social

Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. Noodle’s winter coat gets the royal treatment with our trusty Pet Teezer brush, keeping that fur fabulous all season long. tangleteezer ? Fall vibes call for extra pampering!

Brands 110