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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now?

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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MashedIn Social Media Friend Finder Application Launched

Bill Hartzer

Social Connections has released MashedIn.com , an application that allows you to identify mutual connections across multiple social networks. MashedIn provides a widget that you can add to a web site or blog where your users can authenticate with either Facebook , Twitter , or LinkedIn to reveal common connections to the widget owner.

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How to Grow Your Mailing List With Cash & Other Incentives

Kikolani

A group of 20 bloggers and businesses contribute $25 per month, allowing them to run one contest per month. When you click to get your widget, you will be taken to a page with instructions on how to install the contest on your website. You get to give away a $500 cash prize or item – and all it will cost you is $25.

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How to Write a Social Media Press Release #socialmedia

Laurel Papworth

Shares The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over. What are the Main Features of a Social Media Press Release? Call to action widgets (sign up for email newsletters, download industry PDF, fill in survey).

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Social Media Adoption Now Over 80%

Proactive Report

For the past few years Forrester Research has been tracking the adoption of social media in different categories: Creators, who write content and make podcasts and videos. Joiners, who create profiles on social networking sites and actively use those sites. Inactives – those who are not active in any form of social media.

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12 Market Research Software Solutions Every CMO Must Know

Oktopost

Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets.