Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. In general online is very transparent, be clear on your target group. What do we wish to gain?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

JULY 30, 2010

Word-of-mouth has always existed, long before online media did. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. The desire for social acceptance and recognition People want to belong to their environment, on micro- and macro-levels.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

OCTOBER 7, 2010

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. It has been made possible to create a group, invite friends to join and share updates, photos, videos, links, events etc. Within the group, it is also possible to make use of the feature “multi-chat”. Here, we will introduce each of them.

Platform 185

Platform Facebook Applications Notification 185

Mindjumpers

JULY 27, 2010

The word ‘tribe’ itself connotes strong in-group ties, stable group belonging and group longevity (born an Apache die an Apache, once a Coca-Cola fan always a Coca-Cola fan). We need to take a closer look at social connectivity and group belonging from the perspective of the individual.

Engagement 198

Engagement Policies Groups Groups 198

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. When determining this, you can look at demographic data, the industry in which they work, their needs, their online behavior, your previous interactions with them, etc.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

JULY 8, 2010

2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. As social media marketing often shows, it’s profitable to give to get. Isn’t it always like that? The first version is often the better one.

Flash Mob 183

Flash Mob Film Campaign Disqus 183

Mindjumpers

JULY 24, 2015

We work with social media and have done so since 2008, which means that for many of our clients, we have entered unknown territory together. Working with social media implicates handing over some control to the users and to us as an agency. Dark Social – We Only See The Tip of The Social Media Iceberg.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Mindjumpers

SEPTEMBER 10, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world.

Fashion 251

Fashion Industry Social Media Blogger 251

Mindjumpers

JUNE 29, 2012

Tweet As consumers in social media, we rarely go look for information on company websites. But maybe there are in fact certain industries where we can be sure to always get an answer? The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. KLM Airlines.

Industry 270

Industry Airlines Telecommunications Engagement 270

Mindjumpers

OCTOBER 6, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Do you care about what your prospects, customers and competitors say about your business, your industry and your products? Do you use social media and the proper tools to measure, engage and act?

Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

AUGUST 9, 2012

But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

SEPTEMBER 6, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client.

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 30, 2012

social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”. Today, customers expect to find or be given answers to their questions on a brand’s Facebook page or other social media channels, so fulfilling this expectation definitely gives some credit!

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client.

Policies 230

Policies Social Media Guidelines Privacy 230

Mindjumpers

JANUARY 6, 2012

Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts — a number that will only grow.”

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Mindjumpers

MARCH 27, 2013

I’ve seen photos of cute animals doing funny things and posts encouraging me to “Like” if I’m looking forward to the upcoming weekend, from brands in both the food industry as well as the tech industry. Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group.

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

JUNE 16, 2014

Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence. Where’s Social Media Going in 2014?

Social Networking 166

Social Networking Conference Privacy Research 166

Mindjumpers

SEPTEMBER 23, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « In Time of Social Media Crisis – How Do You Respond? Download the full report from Vitrue Similar Posts: How Users Engage With Advertising on Facebook Facebook Introduces Location Service: Places Social Media Is Like Risotto!

Facebook 267

Facebook How To Disqus Fashion 267

Mindjumpers

JULY 27, 2011

It is created by Awareness , which is a company offering social media marketing software to some of the world’s biggest brands and agencies, including a Social Marketing Hub from where marketers can publish, manage, measure across their social media channels. The Social Funnel.

ROI 219

ROI How To Marketing Proposal 219

Mindjumpers

JANUARY 28, 2013

CMAD – Community Manager Appreciation Day – is an international event held every 4th Monday of January and which was first initiated in 2010 by Jeremiah Owyang, Industry Analyst on Customer Strategy and author of the blog Web Strategy. Social Media Needs Local Activation.

Communities 252

Communities Trends Guidelines Hashtag 252

Mindjumpers

AUGUST 11, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. But with the arrival of social media their strength has increased even more. Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities.

Marketing 171

Marketing Module Forums Social Networking 171

Mindjumpers

SEPTEMBER 10, 2010

Therefore, as a business wanting to reach a large target group, there’s a good chance to succeed by establishing a presence on social networks. Statistics taken into consideration, it’s more popular than ever to be present at several platforms, and Facebook, Twitter and Youtube each have a large audience.

Social Networking 208

Social Networking Fashion Marketing Disqus 208