Direct Marketing Observations

JANUARY 7, 2010

In fact this exact discussion took place at Social South late in the Summer by a pretty smart group of folks worth following on Twitter. The group included Scott Schablow , Tom Martin , Jason Falls , David Griner , Beth Harte and myself. The ability to present in front of a group-speaking skills, remember them?

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

FEBRUARY 23, 2010

Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. To explore ways by which to re-imagine consumer grouping, we must get past the traditional segmenting like demographics, geography, income, even behavioral.

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

SEPTEMBER 30, 2010

What struck me about this group, was how little they knew and how little really had an impact on their day to day jobs. Now back to the other group. Social media either did not figure into their day to day activities or was restricted so much-what was the point? What struck me about Toby and Geoff?

Web 2.0 122

Web 2.0 B2B Social Media Groups 122

Direct Marketing Observations

FEBRUARY 15, 2012

On the one hand we had Shirky wanting us to take it offline and on the other, we had a group of people in a tweetchat talking about how to make online connections stronger with the eventuality that we do take them offline. The parallels were neat and not lost on me.

Hosting 181

Hosting Organization Groups Groups 181

Direct Marketing Observations

SEPTEMBER 23, 2010

Though the people that I follow on Twitter is not that large a group (About 850) I would like to think that I know 100 of them pretty well and could call them, have a cup of coffee with them, or sit down to dinner with them. We all use it to push content. That’s too bad. Could you say the same?

Twitter 185

Twitter Conversation Trends Platform 185

Direct Marketing Observations

DECEMBER 2, 2011

Guest Post from Chris Doster from Digital Response Marketing Group. As a “newbie” to the digital marketing space, I may only have a “surface level” comprehension of this ever evolving profession, but I know my customers…. were just getting started.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

DECEMBER 23, 2010

It went from someone recognizing someone for one thing, to a group of people realizing that there was more that could be done for others with the smallest of small gestures of human kindness. Here’s more about what they do from a philanthropic standpoint with a project called the sweet home project.

Social Media 223

Social Media Project Groups Groups 223

Direct Marketing Observations

MARCH 16, 2015

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. For the longest time, companies just pushed out what they thought the customer needed and wanted. They didn’t really ask. Back in the day, wasn’t customer feedback the 800 number you called to leave your complaint?

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

OCTOBER 5, 2011

I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. She’s 14. I got a standing ovation for that one.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

FEBRUARY 17, 2012

Brian Solis from Altimeter Group used the term empathetic business models in a recent blog post titled, A Critical Path for Customer Relevance, Part 1 , and though it sounds good and I would like for all businesses to “be” that in the end.

Buy 143

Buy Education Activities Groups 143

Direct Marketing Observations

AUGUST 2, 2010

Which means depending on your professional background for instance, what you tweet may truly be shaped by that small group of people that a) decided to follow you in the first place and b) actually decided to respond or aknowledge your tweet.

Questions 189

Questions Twitter Construction Patterns 189

Direct Marketing Observations

MARCH 4, 2010

I like this next site for a few reasons, not the least being that the it’s about support groups. I have said for quite some time now that eventually social media will become more about specific niche’s than it will be about melting pots and this site Daily Strength is about groups and communities.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

JANUARY 21, 2011

Unfortunately there is not enough room here to really answer the above questions at length, but those types of questions are still coming from two familiar groups of people. That’s right, the novices and the advanced users, and all groups in between.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MARCH 28, 2011

Simultaneously use multiple iPhones and Androids to capture photos, videos, and conversations into a group album. Think fast! Find someone. Take pictures together. There’s no attaching, uploading, or friending to do. Share together in a new, moving social network. Just look around. . You may have no idea what I’m talking about.

Social Networking 112

Social Networking iPhone Mobile Applications 112

Direct Marketing Observations

JANUARY 19, 2010

Develop and Send the RFP : Here are 2 RFP Templates to consider Sample Social Media Template from Social Media Group and Sample Unbranded SEO RFP. Maggie and her team at the Social Media Group work with companies like Ford Motor and SAP to deliver social media solutions.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

JUNE 21, 2010

Marc Meyer is the Director of Social Media and Search at Digital Response Marketing Group in Naples, Florida. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

MARCH 21, 2016

Well, when you can watch an artist as globally known as Erykah Badu slay it, up close and personal, that’s pretty cool; or listen to Memphis group Lucero just tear up the stage and then be tapped on the shoulder and be asked, “who are those guys,” that’s even cooler. Real quickly, how good was the music at GMF?

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

FEBRUARY 25, 2011

I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? I don’t know. It seems like such an inexact science. If we were, I would think much more would be happening in this space and business.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

AUGUST 16, 2010

As I was glancing at my other machine, I saw this post tweeted by Tom Cummings from Dachis Group- Social Media Middlemen: The Missing link between brands and Consumers.

Brands 122

Brands Discount Organization Social Media 122

Direct Marketing Observations

APRIL 19, 2010

Your children hang out in communities, both online and offline, and all of those communities have their own sets of things to do, their own sub cultures and their own cliques; and within those groups there is as well, unwritten rules and what not. If you have to shut it down-don’t feel guilty. Do it without remorse. Talk to them.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

APRIL 16, 2010

Yesterday afternoon, I really wanted to name names and based on a very large group on Twitter, I was given the green light to do it, but that’s not really my style. They didn’t care and thus when employees don’t care about the customer, or customer service, you’re screwed.

iPhone 162

iPhone Meeting Groups Groups 162

Direct Marketing Observations

AUGUST 13, 2010

The fact is, there are a lot of people who are automating a lot of their social media activities and still another group that are completely ceding control of their social media day to day operations to someone else. The sexy term might be aggregating activities.

Social Media 180

Social Media Aggregator Activities Fashion 180

Direct Marketing Observations

SEPTEMBER 29, 2015

Depends on your role but in general, I would say you can count on probably being pulled into more meetings with more groups in which your expertise is required, than you initially thought. Can you collaborate closely across all departments and teams within an organization to provide complete solutions for clients? You’re the expert. .

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

JANUARY 11, 2010

On the other side of the spectrum, the Dachis Group recently rolled out their methodology around Social Business Design. This approach says that the only way to compete in the future is re-organize the entire enterprise from the ground up with a framework to be a social business by design.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

JANUARY 31, 2024

In the past, we have found that LinkedIn user groups have been mildly successful from a targeting standpoint but even that can sometimes be an inexact science as well-, but it is worth trying. It’s imperative to dig into your audience personas. i.e., the who, what, why, when, where, and how that comprises your target audience.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

MARCH 12, 2010

6) Jeremiah Owyang, from the Altimeter Group put out a nice report on 18 Use Cases for Social CRM that’s worth a read for those of you playing in the social CRM space. Tags: social media marc meyer plancast yourversion.com altimeter group social media policy tool. It’s essentially a social media policy tool.

Sites 182

Sites Social CRM Social Media Proposal 182

Direct Marketing Observations

OCTOBER 6, 2015

For that reason, the cracker jack team at Digital Response Marketing Group , has decided to offer up 5 simple rules for better tweeting. Of what might be compelling? My guess is it may be because of a lack of ground rules or better yet, a lack of golden rules.

Feed 100

Feed Feedly Groups Groups 100

Direct Marketing Observations

JANUARY 25, 2019

If you’re in the United States and you’re between the ages of 25 and 34, you’re wondering out loud the most, as this group has the most Facebook users at 50 million+. Regardless of your level of discontent, chances are you might be looking around and wondering out loud, is there something better?

Facebook 170

Facebook Social Networking MySpace Comparison 170