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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

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Google Reader Alternatives: 3 Web Based RSS Readers to Manage Your Subscriptions

Kikolani

If you follow my writing, you probably know how much I love Google Reader. On July 1st, Google Reader says goodbye. The Learn More takes you to a page that tells you what you can export using their Google Takeout tool, but nothing in the way of alternatives. A Little About How I Use(d) Google Reader. That’s right.

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Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page

Jon Loomer

Your Base Pixel Code We’re doing this in Google Tag Manager. You may have comments, a footer, and maybe some other widgets and ads. Then publish your new tag and trigger. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

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Facebook Messenger Customer Chat Plugin: Closed Beta

Jon Loomer

I’ve received countless questions during the past week about the nifty little Messenger widget that hovers on the right side of my website. The Facebook Messenger Customer Chat Plugin allows publishers to provide an easily accessible entry point into a Messenger conversation while on their website. How I’m Using It.

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As one widget goes, another appears

The Way of the Web

Following the decision by Google to shutter Google Friend Connect , that widget will have disappeared, along with the 82 lovely people who chose to support the site via that method. But it’s reinforced my perception of how Google views social connections, and how that differs from Facebook and Twitter.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

This is handled through a combination of setting up goals in Google Analytics and setting up UTM tracking , which adds additional information to the links you share so they can be tracked in Google Analytics. Supports – Facebook, Twitter, YouTube, Vine, Pinterest, Instagram, Google+, Twitter and LinkedIn. Google Analytics.