Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
NOVEMBER 3, 2013
It is vital to plan, manage, and optimize your content marketing initiatives. . Today’s portfolio of content channels — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing. How will this planning template aid your business?
How to Synchronize Your Content Marketing With an Editorial Calendar
JUNE 9, 2016
The post How to Synchronize Your Content Marketing With an Editorial Calendar appeared first on Spin Sucks. Managing content production and media outreach without an editorial calendar it's fairly difficult. In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be.
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Most marketers nod, smile and agree without embarrassment or remorse. Eleven Content Marketing Ideas. Fill in some of the blanks on my list of 60 headline templates. By Bryan Adams. We make, we eat, and we move on. This will help get you started.
3 Conversion Tricks I Use to Get More Leads Than You (+ Free Squeeze Page Template)
AUGUST 26, 2013
When I released OptinSkin back at the beginning of 2012, one of the main marketing angles for the product was that it allows split-testing. designed this after putting together so many squeeze pages recently for sites in my PPC case study and this template was one of the best that I found to be working. To install the template, you simply need FTP access to your server.
How to Create Your Guest Blogging Strategy [with a 5 step template]
FEBRUARY 17, 2015
We’re not talking about guest blogging that Google frowns upon , but high-value blogging via influencer outreach. This post helped us hit a record month in website traffic. > Landing page visits skyrocketed. I had a call to action in the article and linked to our Negative Comments Response Template (for Social Media) landing page. You can download his 33 free marketing templates.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast. Smart social media marketers know they must… .
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. 10 best alternatives to the Google Keyword Tool. What to do?
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. 78% of CMOs think that custom content is the future of marketing. What to expect.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Marketers use content marketing for: Brand awareness (79%).
Interview With a Small Business Owner Crushed by Google
MAY 18, 2015
Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online. Bill Hartzer: Do you use any other media/social outlets to market your business? Google Search Engines
33 Ways Your Social Media Plan Will Make You More Successful
Convince & Convert
FEBRUARY 10, 2015
Well, for those of us in the content marketing gig, we have a lot of responsibility, too. Rock This Social Media Plan Template There is an algorithm we follow at CoSchedule to help us share our content, connect with our audience, and reach our marketing goals. And we’re giving it to you for free right now: Get your free social media plan template now! Yeah, yeah.
8 Simple Tweaks to Boost Website Conversions
Convince & Convert
NOVEMBER 18, 2014
Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading mode. Sessions. Conversion rate.
The 11 Best Free Email Marketing Tools
MAY 25, 2016
If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. There are countless email marketing services out there to choose from and plenty of reviews on each.
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Start using some of them to take your Facebook page to the next level! FanAppz.
5 Top Online Marketing Trends for the Rest of 2013
JULY 1, 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Mobile marketing will continue to grow.
8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend. Google News. Site Speed.
How You Can Use Twitter As a Visual Marketing Platform
DECEMBER 2, 2015
Changes in their visual feature have allowed for better visual marketing, as well. But visual marketing is still neglected by many people who see Twitter as nothing but a tool for connecting to influencers. They fail to realize that visual marketing directly to your audience has a huge impact on their social outreach. The Importance Of Visuals On Twitter. oh my! Visual Quotes.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.
Your Guide to the Google +1 Button
JUNE 1, 2011
As you have probably heard by now, Google has just launched the +1 button , which is essentially their way of competing with the Facebook Like button. If you haven’t heard, you have probably seen it popping up in Google search results and on websites. What Does Google +1 Do? This is Google’s introduction video for the +1 button. Your Google +1 Thoughts.
Creative Marketing the April Fools’ Way
APRIL 1, 2015
By Laura Petrolino Every year I anxiously wait as the creative marketing minds of organizations around the world roll out some of the most hilarious and inventive corporate April Fools’ pranks. Some come from organizations such as West Jet (we love our Canadians ) or Google who are well known for their creative marketing tactics. Build your stories. Read fiction.
Five Ways to Build the Perfect Web Marketing Storm
MARCH 20, 2012
I hate to admit this out loud, but I know only a fraction about content marketing for the web. learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He begins with a content marketing template. How to do keyword research the right way, using the Google keyword tool.
10 Outreach Tools Every Marketer Needs
MAY 31, 2016
The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. This is a tremendous opportunity for marketers to get their name in front of people and capture their attention via innovative internet marketing tactics. These are the tools that any versatile marketer’s arsenal should contain.
7 Content Marketing Secrets to Increase Organic Traffic
Convince & Convert
APRIL 14, 2016
This is the content that everyone refers to when they’re looking for information: “Oh, search engine marketing? ” It’s content like this that forms the foundation of effective content marketing: a crucial component in modern day integrated marketing campaigns that cohesively drive marketing results. Broken Link Building: Follow-Up Email Template.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. How do you create a content marketing strategy? Image credit: Intergage.
From Promoted Pins to Social Profiles on Google: What’s New in Social Media
FEBRUARY 4, 2015
Calls-to-action are the marketer’s sidekick. Social Profiles on Google. When’s the last time you Googled your organization? If you haven’t, give it a go, and take note of the Google Knowledge panel, which summarizes relevant content about your business – or whatever it is you’re searching for. Here’s a look at 3 recent developments in the social sphere. Contact Us.
3 Easy DIY Social Media Content Creation Tools
MARCH 8, 2016
It provides a ton of pre-existing images and templates you can use. Available templates: • Facebook cover photos. Google+ posts. You can also upgrade to Canva for Work —a subscription service that allows you to save your brand’s logo, colors and fonts so you can quickly create on-brand marketing materials. Available templates: • Tall: ideal for Pinterest posts.
21 Social Media Tools for Smart Marketers
JANUARY 4, 2016
Below are 21 of my favorite social media tools that every marketer needs. 21 Social Media Tools for Smart Marketers. 1. Since its inception, Buffer has been saving marketers oodles of time. Although many tools have followed in their footsteps, Buffer retains its popularity and remains a favorite among social media marketers worldwide. Value your time online? Of Buffer.
13 Tools That Can Make Your Social Media Marketing Much Easier
APRIL 2, 2015
The truth of the matter is that social media has transformed the way we do business and market our products. The way business/companies market their products and services has been one area where social media has managed to transform. Good news is that there are a plethora of tools that can help you to simplify your social media marketing experience. Google Alerts. Canva.
9 Magic Social Media and Marketing Tools to Transform Your 2016
DECEMBER 28, 2015
These are social media and marketing tools I will be taking with me into 2016. Now YOU can use them in 2016 and benefit from them too! . wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year. Magic Social Media and Marketing Tools. Image by Shutterstock.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Benefits Features Templates Partners Pricing Support Blog Contact Us - 1.888.515.9161 The Unbounce Blog Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. You can see this version by clicking on the New Version link in the top right of your Google Analytics dashboard. Step 1. Step 2.
30 Resources to Learn the Art of Writing Google+ Posts
MARCH 26, 2014
Are you pretty clueless when it comes to Google+? We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts: Click here to connect with Writtent on Google+! 1. The Art of Writing Great Google+ Posts. Sure-fire Formulas for Creating Engaging Google+ Posts. Google+ Posts: The Ultimate Guide. Google+ SEO.
5 Things To Completely Revamp And Improve Your Digital Marketing
APRIL 7, 2016
However, you have to keep changing and improving your digital marketing strategies because this will only be for your good. You don’t want to keep sticking to the old marketing strategies because with time they would become stale like old food. In fact, the finger is pointing at improving your marketing methods and if they are already going good, you could make them even better.
7 Best Visual Marketing Apps to Create Social Media Graphics
MARCH 23, 2015
Would you like to connect consumers to your business through visual marketing ? While you might have shied away from image creation in the past, new tools have emerged putting the power of visual marketing in the palm of your hands. Need to create an image for Twitter, Facebook, Pinterest or Google+? Are you using graphics in your social media posts ? Ready to get started?
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. Google Webmaster Tools. Google Analytics. . Google Trends. free, must-use keyword research tool by Google.
57 Notable and Unique Content Marketing Ideas
FEBRUARY 20, 2014
The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. The idea of the narrative is much older than content marketing, and there’s a fair chance it’s going to last much longer.
21 Content Marketing Tools to Use in 2014
MARCH 4, 2014
What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: content marketing experience. Evernote. Percolate.
7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet
Convince & Convert
MAY 21, 2014
Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. The truth is, you probably already know most of the things you need to know to be a great marketer. Your email subscribers are really the life-blood of any inbound marketing strategy. Words are the backbone of marketing, even outbound marketing.
Things Bloggers Should Know Before Using Google Adwords
OCTOBER 6, 2014
Google Adwords has been the most popular tool for online advertising. Many popular blogs are already using Google Adwords to popularize and monetize the sites. While you might already be using other advertisement platforms, Google Adwords opens new ways to rise to the top. Promoting your content with paid search marketing provides additional opportunity in content marketing.
Become a Content Marketing Powerhouse: Secrets to a Super-Sticky Strategy
MAY 18, 2015
But, as someone marketing a business, creating content that drives ROI can feel elusive. Last week I was honored to Keynote at the Arizona Interactive Marketing Association where I shared: What type of content drives ROI. How to conduct relevant content marketing research. What content marketing tools every digital marketer should be using. Google Calendar.
How to Really Build Backlinks and Dominate Google
MARCH 4, 2010
You are here: ViperChill » SEO » How to Really Build Backlinks and Dominate Google How to Really Build Backlinks and Dominate Google Written by Glen, this post has 160 Comments Without a doubt, the most frequent post request I’ve had on this site is a post about link building. First of all, I have been studying SEO day and night since I was 16 (almost 5 years ago) and I’ve ranked on the first page of Google for some of the most competitive keyphrases in the world. Google lets you find awesome websites. Home What the F ? Cloud Living Say "Hi!"
How to Synchronize Online Marketing with Offline Sales
MARCH 15, 2012
Remember when marketing and selling were easy? Yeah, me neither. I’m young, having only been in web marketing and web development side of things for two years, so it’s foreign to me when people talk about the “good ol’ days.” But when you have an online marketing team spreading one message and your offline sales team building relationships with another message, you’re left with no one really knowing anything about what you’re trying to do. In marketing speak, we call that a big hot mess. The following is written by Erin Everhart. First: Create a Unified Message.
44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More
OCTOBER 30, 2015
So here is an overview of the 44 tools that make this business go… Here are 44 marketing tools covering Facebook, website, CRM and more that make one business go… Click To Tweet. Before you go looking for the templates I use for my landing pages, also understand I have a really great designer who just happens to be ShortStack’s designer. Facebook Ads. Great tool.
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
It will get you ready to rule the world…or at least your vertical market (because, let’s be real, only one of us can rule the world and that is my goal). I’ve had many questions about who this is for. It’s How the constant changes at the social networks—and at Google—affect the work you’re doing. By Gini Dietrich. What is The Modern Blogging Masterclass?