Trending Sources

Essential Content Marketing Editorial Calendar Template Every Marketer Can Use

Pamorama

It is vital to plan, manage, and optimize your content marketing initiatives. . Today’s portfolio of content channels  — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing. How will this planning template aid your business?

How to Synchronize Your Content Marketing With an Editorial Calendar

Spin Sucks

The post How to Synchronize Your Content Marketing With an Editorial Calendar appeared first on Spin Sucks. Managing content production and media outreach without an editorial calendar it's fairly difficult. In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be.

Don’t Be a Lazy Marketer: 11 Content Marketing Ideas

Spin Sucks

Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Most marketers nod, smile and agree without embarrassment or remorse. Eleven Content Marketing Ideas. Fill in some of the blanks on my list of 60 headline templates. By Bryan Adams. We make, we eat, and we move on. This will help get you started.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast. Smart social media marketers know they must… .

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. 10 best alternatives to the Google Keyword Tool. What to do?

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. 78% of CMOs think that custom content is the future of marketing. What to expect.

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as  inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Marketers use content marketing for: Brand awareness (79%).

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online. Bill Hartzer: Do you use any other media/social outlets to market your business? Google Search Engines

33 Ways Your Social Media Plan Will Make You More Successful

Convince & Convert

Well, for those of us in the content marketing gig, we have a lot of responsibility, too. Rock This Social Media Plan Template There is an algorithm we follow at CoSchedule to help us share our content, connect with our audience, and reach our marketing goals. And we’re giving it to you for free right now: Get your free social media plan template now! Yeah, yeah.

8 Simple Tweaks to Boost Website Conversions

Convince & Convert

Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading mode. Sessions. Conversion rate.

15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+

The Social Media Hat

Social Media 15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+. If you've been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. We can tell you how to get more followers on Twitter, how to get more fans on Facebook, and how to get followers on Instagram and Google +.

The 11 Best Free Email Marketing Tools

Sprout Social

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. There are countless email marketing services out there to choose from and plenty of reviews on each.

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37 of the Best Facebook Page Apps for Brand Marketing

Pamorama

One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Start using some of them to take your Facebook page to the next level! FanAppz.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Mobile marketing will continue to grow.

Trends 133

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend. Google News. Site Speed.

SEO 79

How You Can Use Twitter As a Visual Marketing Platform

SocialFish

Changes in their visual feature have allowed for better visual marketing, as well. But visual marketing is still neglected by many people who see Twitter as nothing but a tool for connecting to influencers. They fail to realize that visual marketing directly to your audience has a huge impact on their social outreach. The Importance Of Visuals On Twitter. oh my! Visual Quotes.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.

Your Guide to the Google +1 Button

Kikolani

As you have probably heard by now, Google has just launched the +1 button , which is essentially their way of competing with the Facebook Like button. If you haven’t heard, you have probably seen it popping up in Google search results and on websites. What Does Google +1 Do? This is Google’s introduction video for the +1 button. Your Google +1 Thoughts.

Five Ways to Build the Perfect Web Marketing Storm

Spin Sucks

I hate to admit this out loud, but I know only a fraction about content marketing for the web. learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He begins with a content marketing template. How to do keyword research the right way, using the Google keyword tool.

Creative Marketing the April Fools’ Way

Spin Sucks

By Laura Petrolino Every year I anxiously wait as the creative marketing minds of organizations around the world roll out some of the most hilarious and inventive corporate April Fools’ pranks. Some come from organizations such as West Jet (we love our Canadians ) or Google who are well known for their creative marketing tactics. Build your stories. Read fiction.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. How do you create a content marketing strategy? Image credit: Intergage.

Tips 59

From Promoted Pins to Social Profiles on Google: What’s New in Social Media

SocialFish

Calls-to-action are the marketer’s sidekick. Social Profiles on Google. When’s the last time you Googled your organization? If you haven’t, give it a go, and take note of the Google Knowledge panel, which summarizes relevant content about your business – or whatever it is you’re searching for. Here’s a look at 3 recent developments in the social sphere. Contact Us.

7 Content Marketing Secrets to Increase Organic Traffic

Convince & Convert

This is the content that everyone refers to when they’re looking for information: “Oh, search engine marketing? ” It’s content like this that forms the foundation of effective content marketing: a crucial component in modern day integrated marketing campaigns that cohesively drive marketing results. Broken Link Building: Follow-Up Email Template.

10 Outreach Tools Every Marketer Needs

Kikolani

The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. This is a tremendous opportunity for marketers to get their name in front of  people and capture their attention via innovative internet marketing tactics. These are the tools that any versatile marketer’s arsenal should contain.

Tools 30

3 Easy DIY Social Media Content Creation Tools

Firebelly

It provides a ton of pre-existing images and templates you can use. Available templates: • Facebook cover photos. Google+ posts. You can also upgrade to Canva for Work —a subscription service that allows you to save your brand’s logo, colors and fonts so you can quickly create on-brand marketing materials. Available templates: • Tall: ideal for Pinterest posts.

13 Tools That Can Make Your Social Media Marketing Much Easier

SocialFish

The truth of the matter is that social media has transformed the way we do business and market our products. The way business/companies market their products and services has been one area where social media has managed to transform. Good news is that there are a plethora of tools that can help you to simplify your social media marketing experience. Google Alerts. Canva.

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21 Social Media Tools for Smart Marketers

Rebekah Radice

Below are 21 of my favorite social media tools that every marketer needs. 21 Social Media Tools for Smart Marketers. 1. Since its inception, Buffer has been saving marketers oodles of time. Although many tools have followed in their footsteps, Buffer retains its popularity and remains a favorite among social media marketers worldwide. Value your time online? Of Buffer.

Tools 45

9 Magic Social Media and Marketing Tools to Transform Your 2016

Socially Sorted

These are social media and marketing tools I will be taking with me into 2016.   Now YOU can use them in 2016 and benefit from them too!  . wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year. Magic Social Media and Marketing Tools. Image by Shutterstock.

Tools 56

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Benefits Features Templates Partners Pricing Support Blog Contact Us - 1.888.515.9161 The Unbounce Blog Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. You can see this version by clicking on the New Version link in the top right of your Google Analytics dashboard. Step 1. Step 2.

ROI 62

30 Resources to Learn the Art of Writing Google+ Posts

Writtent Blog

Are you pretty clueless when it comes to Google+? We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts: Click here to connect with Writtent on Google+! 1. The Art of Writing Great Google+ Posts. Sure-fire Formulas for Creating Engaging Google+ Posts. Google+ Posts: The Ultimate Guide. Google+ SEO.

5 Things To Completely Revamp And Improve Your Digital Marketing

Kikolani

However, you have to keep changing and improving your digital marketing strategies because this will only be for your good. You don’t want to keep sticking to the old marketing strategies because with time they would become stale like old food. In fact, the finger is pointing at improving your marketing methods and if they are already going good, you could make them even better.

Email Automation: The Essential Guide to Email Marketing Automation

Razor Social

Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it. Bonus : Download the 9 step pillar formula for building email marketing automation sequences. By the way, this was research done by eMarketer on marketing channels that provide good ROI.  As you can see, email is at the top of the table. Powerful?

Price 25

7 Best Visual Marketing Apps to Create Social Media Graphics

Rebekah Radice

Would you like to connect consumers to your business through visual marketing ? While you might have shied away from image creation in the past, new tools have emerged putting the power of visual marketing in the palm of your hands. Need to create an image for Twitter, Facebook, Pinterest or Google+? Are you using graphics in your social media posts ? Ready to get started?

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. Google Webmaster Tools. Google Analytics.  . Google Trends. free, must-use keyword research tool by Google.

SEO 60

57 Notable and Unique Content Marketing Ideas

Writtent Blog

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. The idea of the narrative is much older than content marketing, and there’s a fair chance it’s going to last much longer.

21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: content marketing experience. Evernote. Percolate.

Tools 49

7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet

Convince & Convert

Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. The truth is, you probably already know most of the things you need to know to be a great marketer. Your email subscribers are really the life-blood of any inbound marketing strategy. Words are the backbone of marketing, even outbound marketing.