Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. We also recommended Google AdWords.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Today’s picture is much rosier. It’s an incredibly turnaround.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

DECEMBER 18, 2017

Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. The social network provides four ways to find and target the right people. times by using lookalike audiences to reach international markets. The key is relevance.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

JANUARY 16, 2012

Google is personalizing search results by including more Google+ profiles, business pages, posts, and Google+ and Picasa photos in a significant new initiative called Search plus Your World. Results may include non-public Google+ photos and posts that were shared with the specific user. Image via CrunchBase.

Picasa 304

Picasa Engineering Privacy Google 304

Sherrilynne Starkie

JUNE 7, 2012

I used my own experiences as a case study (including confessing my Coronation Street addiction) and shared a poll of Ottawa PR Facebookers I had recently done to find out which social networks are important for job search in this market. Using Social Media to find a job. Related posts: Social media in health care.

Social Media 323

Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

JUNE 29, 2012

Nicked from Marketing Pilgrim. No information is posted that hasn’t been published by the social media users themselves. When you consider that social networks started gaining popularity more than five years ago, it’s surprising that so many people still don’t understand how to or fail to use the privacy settings.

Social Media 348

Social Media Foursquare Privacy Policies 348

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay. Do legal marketing professionals require a seat at the table?

Social Media 297

Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

MAY 11, 2013

Zoomers are the youth market of 30 years ago, the post-war population bubble. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Content marketing is king. Brands use social media for PR. Marketing to Boomers on Mobile?

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

JANUARY 30, 2016

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. This trial includes selected advertisers in the US, UK, Japan, and Australia. If successful, the new service will be rolled out globally in the future.

Twitter 150

Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

MAY 16, 2018

Top five: New features from social network giants. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Influencer marketing data as bonus. New Google One adds storage and much value. Five Great Influencer Marketing Studies. Follow List.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

MAY 4, 2012

If you had to quit one social network, which would it be? Next comes the much-maligned Google+ with 14 people willing to leave it in the dust. Next comes the much-maligned Google+ with 14 people willing to leave it in the dust. Six people would leave the most popular of social networks. Three said none.

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

DECEMBER 7, 2020

Marketing and communications professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Graphic Design.

Skills 195

Skills Drupal Diagrams Content 195

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JANUARY 25, 2018

This week's top five social media news features, Facebook, Instagram, Google, SnapChat, Video trends and algorithm changes. Google introduces Gmail Add-Ons to improve workflow. New Survey: The State of Video Marketing in 2018. How is it changing marketing and media? followers . Listly by Sherrilynne Starkie.

Survey 161

Survey News Social Networking Library 161

Sherrilynne Starkie

APRIL 17, 2018

Top five: Google offers support to publishers. This week's top five must-know social media news features Google's Funding Choices. We have not seen wild changes in behavior with people saying ‘I’m not going to share any data with Facebook anymore,’” Global Marketing VP Carolyn Everson told the Wall Street Journal.

Publishing 49

Publishing Google LinkedIn Instagram 49

Sherrilynne Starkie

MARCH 18, 2018

The must-know social media news for the week of March 18, 2018. Facebook, YouTube, Snapchat and Google all feature. YouTube beats out Facebook as the most widely-used social media platform. The Pew Research Centre's recent study looks at social network platforms' user demographics for 2018. Follow List.

YouTube 67

YouTube Facebook Mobile Policies 67

Sherrilynne Starkie

SEPTEMBER 12, 2018

Google John Naisbitt and you’ll find more than 1,300 web pages, most of the referencing his 1982 seminal work Megatrends. In 2006 a time when social media was just starting to take off, I wrote a summary list of his predictions, (and provided my feedback on each point). He got this one right.) (A A bit of a reversal here.

Hotels 342

Hotels Communities Industry Social Media 342