Small Business Mavericks

JANUARY 14, 2014

I’ve been encouraging you for some time to join Google+ and start posting content. If you own a business and do any Internet marketing, then you should at least have a modest presence on Google+. At least, she’s hinting that Google+ is becoming more and more important. SEO for Small Business google YouTube'

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Google Small Business SEO YouTube 105

Small Business Mavericks

SEPTEMBER 16, 2014

And if you are planning on having a presence on Google+ that resonates and reverberates by being reshared repeatedly, there’s now proof that you need to be using one thing every time: images that are relevant combined with engaging text at least 100 characters or more. So what does this mean for us?

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Google Skills Social Media Strategy 110

Small Business Mavericks

DECEMBER 4, 2015

Google Analytics turned 10 years old on November 12. Google Analytics is one of the best solutions out there, and it’s free. The Best of Google Analytics. I like how the Google Analytics Blog has given us 10 ways that the program has improved our lives. Okay, so I’m half a month late. It’s a godsend.

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Analytics Google Metrics Statistics 70

Small Business Mavericks

NOVEMBER 12, 2011

If you thought Google+ was just another social network, think again. In fact, Google has said all along that it intends to connect all of its services with Google+. One way that Google+ users can benefit from the service on a sister property is by connecting their Google+ account with their Google AdWords account.

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Adwords Google Metrics Social Networking 156

Small Business Mavericks

DECEMBER 28, 2012

For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. It’s called Piwik. Features include: Full ownership of your data.

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Analytics Google Open Source Forums 121

Small Business Mavericks

SEPTEMBER 27, 2013

Talk is going around the Internet that Google updated its algorithm last month. Well, Google finally let everyone know – at a 15th birthday party for the company that appears to have happened only in the eyes of a few select media personnel. Strange no one noticed it until Google mentioned it. Catchy, huh?

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Google Engineering SEO Questions 101

Small Business Mavericks

SEPTEMBER 11, 2013

Well, it seems Google+ didn’t want to be left out, so they decided to add an Embed Post feature too. This is actually a useful feature, no matter what social media site it’s on – even though I couldn’t get the Google+ embed code to work in WordPress (so I’ll just link to the Vic Gundotra announcement ).

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Google Facebook Embedding WordPress 101

Small Business Mavericks

JANUARY 15, 2014

Everyone wants to impress Google. But will Google pay your bills? Unless you have a Made For AdSense website, and even then it’s a crapshoot, Google is not going to send you a check at the end of the month to say “thank you” for posting your content. That’s why they’re more important than Google.

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Google Adsense Google Reader SEO 105

Small Business Mavericks

MAY 14, 2013

Google’s head of web spam, Matt Cutts, posted a video on YouTube recently telling us what algorithm changes Google is planning to take this summer. There are 10 specific issues Google is planning to address. Small Business Internet Marketing authority google search algorithms'

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Upcoming Google Small Business Analysis 98

Small Business Mavericks

SEPTEMBER 25, 2013

Google+ has been making some great changes lately. If Google+ did catch up to Facebook in terms of users, traffic, etc., The fact is, both Google+ and Facebook offer marketers a lot of value. The fact is, both Google+ and Facebook offer marketers a lot of value. Should we care? would it matter?

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Compete Google Facebook Social Networking 101

Small Business Mavericks

OCTOBER 19, 2011

The SEO community is all up in arms over a little change that Google announced regarding encrypted searches. You can read Frank Reed’s take at Marketing Pilgrim. Most searchers don’t have a Google account. I think I’ll have to agree with Frank on this one. That’s most people.

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SEO Google Small Business Groups 156

Small Business Mavericks

NOVEMBER 18, 2015

I believe most website owners are still using Google Analytics. There are perfectly valid reasons for not using Google Analytics. For one thing, did you know Google owns your data? Another reason you may not want to use Google Analytics is because the data is unsecure. Here are six viable options to Google Analytics.

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Analytics Google Open Source Data 70

Small Business Mavericks

JANUARY 7, 2013

Buried near the bottom of this so-so article I discovered this brilliant sentence: I also noticed that Google is now featuring its Google+ pages for many companies in search results at the top of its organic listings. Why shouldn’t Google reward Google+ page owners with top rankings? Dont’t fight it.

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Google SEO Engineering Brands 98

Small Business Mavericks

DECEMBER 4, 2013

Google Trends has announced some new innovations in its research tool. If a searcher misspells an artist’s name, for instance, the old Google Trends wouldn’t include those searches in its data. The new Google Trends will. search engines content marketing google trends keyword research'

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Comparison Trends Google Research 101

Small Business Mavericks

NOVEMBER 30, 2011

Google has finally decided to kill its Knol pages. It’s been 3 1/2 years since Google opened up its Knol pages to the public. The Google Knol home page links to a company called Annotum , which will be the new name of Knol pages starting in May 2012. The big question is, Why? But it could be too early to tell.

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Google Open Source Small Business Industry 161

Small Business Mavericks

OCTOBER 4, 2012

Google does more than help searchers find information online. These are not the only keyword research tools Google offers, but they are ones you likely have not used. Google Trends – Google took two products (Google Trends and Google Insights for Search) and combined them into one all new Google Trends product.

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Research Google Tools Trends 156

Small Business Mavericks

OCTOBER 22, 2011

In case you haven’t noticed, I’ve written a few times about Google+, but what I haven’t done is told you why your local business should be using Google+ for social networking, marketing, and branding. Your Google profile gets a boost when you use Google+. Google+ is easy to use.

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Picasa Google Privacy Social Networking 175

Small Business Mavericks

FEBRUARY 27, 2013

Google+ is borrowing a page from Facebook. Either way, social sharing through Google+ just got a lot better. They can sign in using Google+ instead. Anyone with a Google+ account, which is just about everyone these days, can sign in to any site that has installed the button. I knew it would come to this eventually.

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Google Privacy Engineering Issues 102

Small Business Mavericks

JUNE 1, 2011

Google is always on the prowl for the next big idea. Ever since social media has taken off and become the new “in thing,&# Google has been trying to figure out how it can get in on the game as well. The Google +1 button just might be the ticket. I just hope Google doesn’t flub this up. Or maybe not.

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Google StumbleUpon Discount SEO 161

Small Business Mavericks

MAY 5, 2011

Google does that automatically for you based on your IP address, or based on your personalized settings if you are a user of Google’s personalized search features. I’m pretty certain, and I’m sure Frank would agree, that Google Places will be the main focus on Google’s local efforts far into the future.

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Small Business Google Case Study Press Release 170

Small Business Mavericks

DECEMBER 5, 2013

If you’re like the rest of us, you’ve probably noticed that your traffic from Google has tapered off a bit lately. You can not fret about it and seek other avenues of Web traffic or try to figure out how to increase your Google traffic. With that in mind, here are three easy alternative sources to Google website traffic.

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Google Journal ROI Analytics 98

Small Business Mavericks

MAY 28, 2011

And that somebody is, of all entities, Google. Last year, Google owned 13.3% of the display ad market online. But don’t take from this that Google is taking Yahoo!s s target market are big corporations who advertise on television. s target market are big corporations who advertise on television.

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Google Yahoo Compete Advertising 156

Small Business Mavericks

NOVEMBER 23, 2012

Google+ Hangouts is more than just a promotional tool, but it is a great tool to use for any business, partly because it’s free. But you have to have a Google+ account to take advantage of it. So, once you do have a Google+ account, what can you do with hangouts? Why not explore Google+ Hangouts for your business?

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Google Tools Press Release Class 164

Small Business Mavericks

DECEMBER 7, 2012

Yesterday, while no one was looking, Google+ introduced Communities. Communities within the context of Google+ is a good idea. As I’ve said before, the power of Google+ lies in the fact that it is owned by Google. Future SEO will be determined a great deal by what you do inside Google+. Start conversations.

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Communities Google SEO Social Networking 107

Small Business Mavericks

FEBRUARY 26, 2011

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. Indeed, did Google go far enough?

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Google Content Case Study Small Business 150

Small Business Mavericks

NOVEMBER 8, 2011

If you’ve been following the Google+ soap opera, then here’s another twist for you. You can now get your very own Google+ page for business. If you have a Facebook page, then you know how terrific it is for marketing and branding your business through Facebook. You can start using it to post to Google+ immediately.

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Google Discount Training Facebook 93

Small Business Mavericks

FEBRUARY 9, 2015

Recently, Jennifer Slegg of the SEM Post wrote about Google continuing to send more warnings about non-mobile-friendly websites to webmasters. Here are my reasons: Google is using it as a ranking factor whether you like it or not. Mobile-Friendly Sites Matter.

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Wireless Google Mobile Small Business 70

Small Business Mavericks

DECEMBER 3, 2013

Google turned the Internet upside down with Panda, Penguin, and Hummingbird. They’ve seen their Google traffic decline considerably. To me, it illustrates a very important principle in marketing – diversify! 1 traffic referrer is Google, then try to figure out how to convert that traffic quickly. If your No.

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Google Construction Engineering Facebook 98

Small Business Mavericks

AUGUST 14, 2012

But Google has finally announced that Google+ custom URLs are on the way. When these are finally rolled out, there will be a huge run on Google+ custom URLs. If you’re not on Google+ yet, I’d suggest you secure your profile right now so you can be in line when Google+ announced custom URLs are available for everyone.

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Google Brands URL Reputation 101

Small Business Mavericks

JANUARY 2, 2013

But I’d say that SEO is now becoming a part of the overall branding efforts of serious online marketers. Rand Fishkin makes predictions every year about the direction of search marketing and social media. Interestingly, he’s got some predictions for Google+, Google search criteria, and co-citations.

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Google Brands Tools SEO 101

Small Business Mavericks

JULY 2, 2013

Keyword research is a very important part of your local search marketing process. You can’t do local keyword research through Google AdWords’ External Keyword Research Tool. However, Google does have other tools you can use for local keyword research. The one I like is Google Trends. I highly recommend it.

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Research Trends Google Small Business 114

Small Business Mavericks

JULY 1, 2013

In case you haven’t heard, Google killed Google Reader. What that means is, if you had subscribers to your blog who were using Google Reader, then they either have to find another RSS news aggregrator in order to subscribe to your blog or you just lost a subscriber. It is no more. Effective today.

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Google Reader Google RSS Aggregator 98

Small Business Mavericks

AUGUST 12, 2011

A few days ago I made some comparisons between Google+ and Facebook. Specifically, I talked about how Google+ has built in privacy features that Facebook doesn’t and how that could change the social media game. But lately I’ve heard some comparisons between Google+ and Twitter. It got me to thinking.

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Google Twitter Comparison MySpace 98

Small Business Mavericks

OCTOBER 2, 2011

It’s been a couple of weeks now since Google+ went public. In its initial life stage you had to have an invitation from a current Google+ user, then you were put on a waiting list. Already, social media marketers have broken off into Facebook and Google+ camps. Have you joined yet? What do you think? Could it?

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Google LinkedIn Social Media List 93

Small Business Mavericks

DECEMBER 31, 2015

After nearly two decades of Google’s consistent algorithm updates, many content producers continue to chase after keywords in hopes that they will be warmly rewarded for the right mix of optimized gobbledy-gook. The end result was, Google went after that kind of content like the DEA tracks down drug traffickers.

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Google Small Business Engineering Meeting 70

Small Business Mavericks

OCTOBER 16, 2012

But Google+ has more notification triggers than any other social network. Here are 12 ways to send, or receive, a Google+ notification: Share a post – If you share a post with someone directly, they’ll receive a notification of your activity. Type “+” and their Google+ name with a break (e.g.

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Notification Google Social Networking Eventful 98

Small Business Mavericks

OCTOBER 25, 2011

Google has said from the beginning that it plans to integrate all of its services with Google+. Well, that integration is happening right now for Blogger, the Google blogging platform. If you are a Blogger user and a Google+ user, then I believe integrating your two accounts will cause a big boost in your blog.

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Blogger Google Domain Name Blogosphere 93